Volvo Cars has been recognized as the safest and least troublesome brand of the past decade in the eyes of consumers

Data from Google Trends over the past five years reveals that the search term 'safest car' has seen a 49% increase in searches compared to previous years. This indicates that 'safety' remains one of the top concerns for consumers.

Entering 2025, Volvo remains a leader in a safety study conducted in the U.S. by the car insurance site Confused, based on data from the NCAP (New Car Assessment Program). This program evaluates the safety of new vehicles through crash tests, rollover resistance, and the effectiveness of advanced driver assistance systems (ADAS).

In practice, tests are conducted using simulations of various crash scenarios, thoroughly challenging all safety features, including the ability to anticipate accidents or when the driver is distracted. Moreover, the number of vehicle models tested is crucial for the accuracy of the final results. On the 5-star safety rating scale, five brands achieved a perfect 100% score across all models released in the past 10 years in the U.S., including Volvo, Subaru, Tesla, Genesis, and Polestar. Volvo leads with 76 out of 76 models earning the 5-star NCAP safety rating.

Confused data shows that 2024 saw the highest number of cars earning 5-star safety ratings launched on the market. However, the introduction of new features may also lead to increased user inconvenience. Surveys on user satisfaction provide alternative insights into what makes a good car. Even though a vehicle meets safety standards, frequent issues with features, build quality, or ADAS systems can pose hidden dangers and negatively affect user experience.

Out of a total of 34 car brands mentioned in 833,761 complaints submitted to the U.S. National Highway Traffic Safety Administration (NHTSA), Volvo ranks as the least mentioned, with an average of only 47.2 complaints per model surveyed. Only the Genesis brand achieved a similar level of customer satisfaction, though with a significantly smaller sample size of just 15 models.

The survey was conducted in two phases, from 2015 to 2019 and from 2020 to 2024. Consumer complaints about car brands varied significantly between the two periods. Some brands saw a marked improvement in the second phase, such as Chrysler (from 21,960 down to 8,430 complaints), while others experienced a dramatic increase, like Tesla (from 1,562 to 16,038). For Volvo, the number of complaints remained consistent in both phases, with 1,717 in the first and 1,870 in the second phase, across 76 models surveyed. This demonstrates Volvo’s consistency in manufacturing processes, quality control, and its “Designed Around You” philosophy, which always prioritizes user comfort and convenience.

In 2024, Volvo Cars took significant strides toward a zero-emissions future as sales of fully electric and plug-in hybrid vehicles rose by 54% and 16%, respectively, compared to the previous year, accounting for 46% of total sales. In Vietnam, although it has been less than a decade since its debut, Volvo proudly became the first luxury brand to offer a full range of Plug-in Hybrid products, from sedans to SUVs. These efforts by Volvo are a step toward supporting users in transitioning to safer, environmentally-friendly transportation solutions.