Buzz
Since their debut in 1964, Kellogg's Pop-Tarts have been a beloved treat for both kids and adults alike. These sweet, toaster-friendly pastries are a go-to breakfast choice—especially on mornings when you don’t have time for a full meal. (The school bus doesn’t wait.)
Over the past 60 years, a few staple flavors—such as Strawberry, Brown Sugar Cinnamon, and Blueberry—have remained fan favorites. However, there are numerous other Pop-Tart varieties, like the original Apple-Currant, that didn’t quite catch on and were eventually pulled from store shelves, despite having loyal followers.
That said, Kellogg’s is known for occasionally bringing back retired flavors, so there's always hope that one of your old favorites might return. For example, the Cinnamon Roll flavor was recently revived after being off the market for two years.
Here are our top picks for some of the most memorable Pop-Tart flavors that have sadly been discontinued.
Frosted Grape
Frosted Grape, one of the original frosted varieties introduced in 1967, was discontinued by Kellogg’s in 2017, leaving many Pop-Tart fans stunned and disappointed.
"We regret to inform you that Frosted Grape Pop-Tarts are no longer available," Pop-Tarts shared on X. "We wish we could keep making them, but unfortunately, they didn’t have enough of a following."
In 2022, the brand brought back the grape jelly-filled pastries after a surge in customer demand, but by 2024, they quietly discontinued the flavor once again.
Frosted Chocolate Chip Cookie Dough
Frosted Chocolate Chip Cookie Dough was one of the fan-favorite Pop-Tart flavors, especially popular for making ice cream sandwiches. Despite its loyal following, Kellogg’s stopped producing this flavor around 2022 to make space for new options.
Fans of the discontinued flavor didn’t take the news lightly. In fact, some have even started an online petition in hopes that Kellogg’s will bring it back from retirement.
Splitz Chocolate Strawberry
Launched in 2007, Splitz Chocolate Strawberry Pop-Tarts featured a unique combination of half chocolate and half strawberry filling—similar to the concept of Neapolitan ice cream. Kellogg’s later expanded the Splitz line with other dual-flavored varieties, including Caramel Chocolate, Chocolate Vanilla, Strawberry Blueberry, and Double Chocolate.
Although this combo seemed fun in theory, the company discontinued the two-in-one Splitz brand in 2012, only to briefly bring it back as Pop-Tarts Mash Ups in 2018 for a limited run. As of now, Splitz Chocolate Strawberry Pop-Tarts are no longer available in stores or online.
Mint Chocolate Chip
While most people enjoy Pop-Tarts toasted or straight from the package, Kellogg’s recommended freezing Mint Chocolate Chip Pop-Tarts instead. Released in 2006, these pastries featured mint-flavored chocolate filling and were topped with white and green frosting with brown sprinkles.
For those craving an ice cream-like experience without the mess, these Pop-Tarts were a perfect choice. Unfortunately, Kellogg’s discontinued them just a year later due to low sales. Though they’re now a nostalgic memory for many, some fans have petitioned for their return—without success so far.
Frosted Red Velvet
Given how iconic red velvet cakes and cupcakes are, it was only a matter of time before Kellogg’s gave this classic dessert a Pop-Tart twist.
Frosted Red Velvet Pop-Tarts debuted in 2012, and while they gained a fair amount of love from fans, they were ultimately discontinued by 2017. In 2020, they were reintroduced under the name Red Velvet Cupcake Pop-Tarts, but were pulled from shelves the following year.
Wild! Watermelon
In the ’90s, Wild! Watermelon Pop-Tarts were a major hit. A box contained eight pastries filled with sweet red watermelon-flavored filling, topped with red watermelon frosting and a green icing swirl.
If this flavor makes your mouth water, you're not alone. Originally launched in 1997, it didn’t make it past the decade. In 2015, Kellogg’s brought it back for a limited time as Frosted Watermelon, but it was only available briefly. Ever since, fans have been deprived of this watermelon breakfast treat.
The Strawberry Cheese Danish Pop-Tart blends the sweetness of strawberry filling with the creamy tang of cheese. Introduced in 2007, it became an instant favorite among those who couldn't decide between a danish and a Pop-Tart for breakfast.
In 2007, Kellogg's introduced the Strawberry Cheese Danish Pop-Tart, which combined a sweet strawberry filling with smooth cream cheese for a deliciously savory twist. The creation quickly became a hit with breakfast enthusiasts who loved the idea of merging these two morning treats.
By 2009, the Strawberry Cheese Danish Pop-Tart had vanished. Fans, heartbroken over the loss of this unique flavor, started an online petition to bring it back. However, despite their efforts, there has been no movement on the petition since 2016, making it unlikely that this discontinued flavor will return anytime soon.
Kellogg's introduced Guava Mango Pop-Tarts in the summer of 2008, combining two tropical fruits that were especially beloved in Latin America and the Caribbean. The limited-edition flavor aimed to bring a bit of tropical flair to breakfast, but was eventually discontinued after a short run.
The Guava Mango Pop-Tarts, launched in 2008, combined the rich, tropical flavors of guava and mango in an effort to cater to the tastes of Latin American and Caribbean markets. Unfortunately, despite the initial excitement, the flavor was only available for a limited time and soon disappeared from shelves.
