Buzz
UK fans of Cadbury now have an exciting incentive to grab one of the brand’s iconic chocolate creme eggs. Inspired by the whimsical world of Willy Wonka & the Chocolate Factory, a limited number of special eggs are available in stores, offering prizes as high as $13,500.
As reported by Ad Week, Cadbury has released only 146 unique creme eggs, featuring half white and half milk chocolate, across UK supermarkets. Shoppers won’t know if they’ve found a winner until they unwrap it, and the egg must remain uneaten to claim the prize.
This initiative is part of a fresh advertising campaign showcasing Cadbury enthusiasts torn between cashing in on the prize or savoring the treat. (Though most would likely redeem the winning egg and simply purchase another one.)
The special eggs are valued between $67 and $13,500. Discoverers can contact Cadbury via a provided number on the egg, sharing details such as the purchase date, location, and the unique code found on the accompanying winning ticket.
Cadbury introduced its first chocolate egg in 1875, initially filled with chocolate drops. The iconic cream-filled version launched in 1923 and has since become a staple of Easter festivities. This new promotion echoes the whimsy of Wonka, which is fitting, as author Roald Dahl reportedly drew inspiration from his time as a Cadbury "taste tester" during his school years when penning Charlie and the Chocolate Factory.
