Buzz
Thanks to an effective marketing strategy, Grey Poupon is still associated with sophistication by many Americans. Now, the iconic Dijon mustard brand is leveraging its upscale image to introduce another classic French product. According to Nerdist, La Moutarde Vin captures the essence of Grey Poupon's renowned mustard in a bottle of white wine.
If you're familiar with the ingredients in Grey Poupon, this unique drink concept won't come as a surprise. The Dijon mustard itself is made with wine to replicate verjuice (the tart juice of unripe grapes) which was traditionally used to flavor Dijon mustard centuries ago. The same mustard seeds from Grey Poupon are infused into La Moutarde Vin, creating the ideal beverage to accompany your sandwich.
The brand claims that the wine offers "bright hints of spice, distinct citrus and floral notes, all balanced by vibrant acidity." Grey Poupon suggests enjoying it alongside a relaxed lunch.
If you're unsure about what to pair it with, they provide some menu ideas. Recipes for a traditional croque monsieur, honey dijon melt, dijon maple-glazed salmon, and mushroom chicken in dijon-wine sauce—all featuring Grey Poupon mustard, naturally—are available on the product's website. Every bottle of wine includes a free jar of mustard, giving you the perfect reason to create a feast worthy of the beverage.
The limited edition 750-milliliter bottles of La Moutarde Vin are on sale for $30, though availability is limited. Let's hope Kraft Heinz, the creator of Grey Poupon, sticks to mustard. Ketchup-flavored wine is a trend the world isn't ready for just yet.
