Buzz
While the Rolling Stones are best known for hits like “Satisfaction” and “Gimme Shelter,” their lesser-known contribution to the breakfast cereal world is equally fascinating. In 1964, the band recorded a TV jingle for Rice Krispies.
A year before “Satisfaction” catapulted them to fame in the U.S., the Stones took on a corporate project, recording the song “Juke Box” for
The Stones launched their debut single in June 1963 in the U.K., so the commercial didn’t feature the band at their peak. However, it serves as a unique historical artifact, especially with lyrics referencing the cereal’s iconic “snap, crackle, pop.” Here’s a snippet:
Rise in the morning to a snap filling the space / Awaken to a crackle greeting your face / Start your day with a pop that cheerfully declares Rice Krispies are here for you, you, and you.
Fans of the Stones who overlooked this rare piece of their history shouldn’t feel too surprised. The commercial was exclusive to the UK. Though they never composed another jingle, several of their tracks, like “Satisfaction” for Snickers and “You Can’t Always Get What You Want” for Levi’s in Canada, found their way into ads. Kudos to J.W. Thompson for spotting their potential early on.
