Buzz
Valentine’s Day is just around the corner, bringing love and excitement with it. Whether you're eagerly anticipating it or feeling indifferent, people are flocking online to find the perfect Valentine’s Day-themed items. If you're looking to spoil yourself or a loved one this February 14, Google Trends has compiled data on the most uniquely searched heart-shaped products in the U.S.
The map below shows the most commonly Googled terms containing 'heart-shaped' between January 21 and January 28. Google Trends analysts defined ‘uniquely searched’ as terms that are significantly overrepresented in a state—those searched twice as often in a state compared to the national average.
Looking at the search patterns, it seems Valentine’s Day is a perfect excuse for many to get creative in the kitchen. Food-related items dominate the map, with 26 states searching for heart-shaped edibles in higher numbers than anything else. States like Texas, Idaho, and Florida showed a clear preference for sweet treats, searching for heart-shaped cakes, waffles, and marshmallows, respectively. Other states gravitated more toward savory options, with heart-shaped pasta topping search trends in Alaska, Delaware, and New Hampshire, while North Dakota users searched for heart-shaped pizza.
Ten states showed the most interest in heart-shaped home decor. Some searched for smaller decorative pieces like heart-shaped picture frames, while others were after larger items such as heart-shaped tubs, chairs, and end tables. Meanwhile, seven states—including Louisiana, Connecticut, and Illinois—leaned heavily toward heart-shaped fashion, with boots, earrings, and purses topping the list. Three states stood out for their unusual searches. Washington searched for heart-shaped lighters, Nevada sought heart-shaped bandages, and Wyoming was particularly interested in heart-shaped bubble wrap—none of which appeared in any other state’s top searches.
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