Buzz
There are moments when you crave both a caffeine kick and a satisfying meal. Grabbing an energy drink and a full meal can be time-consuming, particularly when you're juggling multiple tasks. Fortunately, Nippon Ham’s innovative Boost Noodle allows you to achieve both with ease, combining convenience and efficiency in one hand-held package.
The concept for this unique product was born from a young game developer’s quest to enjoy meals without interrupting online gaming sessions. The solution? A pouch of caffeinated noodles that’s mess-free, easy to handle with one hand, and more substantial than energy drinks or jelly beverages. While Boost Noodle
Designed for on-the-go consumption, Boost Noodle takes convenience to the next level, surpassing even traditional instant ramen. Each 120-gram pouch contains a rich seafood and pork bone broth, complete with tender roast pork and bamboo shoots. Thanks to Nippon’s innovative use of konnyaku, a yam-based jelly, the noodles remain firm and avoid becoming soggy. The shorter noodle length ensures easy eating, while each serving delivers 35 milligrams of caffeine—equivalent to about a third of a cup of coffee—providing a steady energy boost without the jitters.
Boost Noodle’s caffeinated ramen stays fresh at room temperature for 90 days and requires no heating, making it an ideal snack to keep at your desk, dorm, or gaming setup for those moments when you need a fast, satisfying meal. Although it’s not widely available in the U.S., you can purchase it from the Japanese online store Sugoi Mart for $9.
