1. The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People – The 7 Habits of Highly Effective People – is a work previously published under the name “The 7 Habits for Success.” In this latest edition, Stephen R. Covey updates with a wealth of knowledge on business management and life management, reflecting the growing global culture of efficiency that is taking over the citizens of the 4.0 society.
Covey outlines seven habits to help people find their own “pattern” for transforming themselves and their lives:
- The first habit is self-mastery. Since human life is shaped by circumstances, whether consciously or not, we have the power to choose whether to let these factors control us. With an “umbrella for all weather,” you remain grounded no matter the situation, always aiming to “create high-quality work.”
- The second habit is beginning with the end in mind. This principle states that everything is created twice: first in the mind, then in the physical world. Before embarking on any journey, define your destination and chart the best path to get there.
- The third habit is prioritizing what matters most. This is an essential time management principle. As Goethe said, “The most important things should never be pushed aside for trivial matters.”
- The fourth habit is thinking win-win. Humans tend to be selfish and lack cooperation, not realizing that the more generous you are, the more benefits both sides receive, leading to greater success.
- The fifth habit is seeking first to understand, then to be understood. This habit defines your dignity and your ability to listen, comprehend, and communicate. Before “diagnosing” others, you must first “prescribe” for yourself. Be proactive in listening to both your own voice and the perspectives of those around you.
- The sixth habit is synergistic cooperation. This is the habit of supporting one another in business. Stop being defensive and learn to respect differences while working together to create synergy.
- The final habit is self-renewal. Program your life to awaken the best qualities in you and never allow yourself to be seen or treated as a failure.
Purchase link: https://tiki.vn/sach-pace-books-7-thoi-quen-hieu-qua-the-7-habits-of-highly-effective-people-tai-ban-stephen-r-covey-p91947689.html


2. Storytelling With Data
Storytelling With Data is a collection of lessons ranging from theory to practical applications on data visualization. In each chapter, the author focuses on a single lesson, explaining the concepts in depth for better comprehension. These concepts are then illustrated with real-life examples, allowing readers to immediately apply the insights to their work.
While we have traditionally been content with simply “presenting data,” this book takes you a step further, encouraging you to “tell stories with data.” This transition is grounded in a deep understanding of the art of storytelling with data. Everything you need to know is provided by data storytelling expert Cole Nussbaumer Knaflic.
Storytelling With Data PDF offers practical advice that you can immediately incorporate into your data visualization projects. The author introduces, explains, and exemplifies key lessons in six essential topics:
- Understanding context
- Choosing the right visual representation
- Eliminating distractions
- Focusing attention on the key point
- Thinking like a designer
- Crafting a compelling story
The great thing about these lessons is that they apply to any field or profession. No matter the issue or situation, as long as you need to visualize data, these lessons are valuable. The book dives deep into fundamental concepts with practical examples on data visualization, providing many real-world instances you can replicate using any presentation software or data charting tool.
Purchase link: https://tiki.vn/storytelling-with-data-ke-chuyen-thong-qua-du-lieu-cuon-cam-nang-huong-dan-truc-quan-hoa-du-lieu-p76013378.html


3. Never a Failure, Always a Challenge
Never a Failure, Always a Challenge is an emotionally powerful yet inspiring autobiography by Chung Ju Yung, chronicling his remarkable determination and boundless human spirit. It highlights his relentless ambition, his willingness to dream big, take risks, and push forward despite the possibility of failure or success. This autobiography traces his journey from a poor rural boy to the leader of the Hyundai Group, with a broader impact on the South Korean economy.
Through his personal stories, Chung Ju Yung shares valuable lessons for young generations on the essential elements of success. Never a Failure, Always a Challenge is regarded as an empowering read for aspiring entrepreneurs, instilling confidence and resilience in those embarking on their own difficult paths. It would be no exaggeration to say that this book carries the spirit of a man who has moved and inspired millions around the world.
Purchase link: https://tiki.vn/khong-bao-gio-la-that-bai-tat-ca-la-thu-thach-an-ban-cap-nhat-day-du-nhat-bia-cung-p147999778.html


4. Currency War
The book Currency War delves into the intertwining issues of politics, economics, and society, all of which are ultimately driven by money. Everything that happens can be traced back to the actions of capitalists and financial elites. If you're someone who enjoys conspiracy theories, hidden secrets, and covert history, this book might be right up your alley. As you read, you'll feel as though you're going through a historical narrative, with the author revealing ‘hidden’ stories about global events such as wars, economic crises, and the assassination of world leaders, all allegedly orchestrated by the financial elite and wealthy families. It seems as though nearly every major global event is controlled by these powerful financial dynasties. Governments, central banks, and other major institutions are depicted as being manipulated by their hands.
The author suggests that the issuance of the USD is, in fact, controlled by the world's most powerful financial conglomerates such as Rothschild, Rockefeller, JP Morgan, and others. The book also recounts the assassinations of Presidents Lincoln and Kennedy, which, according to the author, were influenced by these financial elites. Additionally, the author provides insights into the collapse of the USD, inflation, gold prices, and more.
Purchase link: https://tiki.vn/chien-tranh-tien-te-phan-1-ai-thuc-su-la-nguoi-giau-nhat-the-gioi-tai-ban-2022-p168283405.html


5. From Good to Great
From Good to Great by Jim Collins is a classic business management book, ranked among the top 20 most influential books on management over the past 20 years by Forbes Magazine. The book presents a model for transforming a company from merely good or average to truly great. By applying disciplined people, disciplined thought, and disciplined action, a company can break through barriers and reach greatness.
Jim Collins and his team spent years researching the differences between great companies and their counterparts to uncover the key factors. He opens the book with a bold challenge: “Good is the enemy of Great. And that is one of the key reasons why there are so few great things. We do not have great schools because we have good schools. We do not have great governments because we have good governments. Very few people live great lives because they accept a good life. Most companies never become great because most have become quite good. And that is a major issue for companies.”
Purchase link: https://tiki.vn/tu-tot-den-vi-dai-tai-ban-2021-p82912488.html?spid=88911710


6. Excellent Customer Experience
The book Excellent Customer Experience by author Nguyễn Dương is the result of over 20 years of experience, having worked in various positions and environments. It is a must-read for any business. The value comes not from theory, but from the real-world experiences of the author. This book, written by someone rich in practical experience, offers valuable insights into customer experience. In addition to real-world management experience, Nguyễn Dương has conducted extensive research, including trips, interviews, and discussions, to provide incredible insights and growth strategies. The author, a passionate researcher of real-world company practices, distills these experiences into principles and methodologies. Nguyễn Dương explains that these methodologies address the core issues. Without understanding the underlying problems, you risk misapplying strategies to products, organizations, and customers.
Excellent customer experience must be consistent and systematic. A company with outstanding experience not only grows financially and achieves prominence but also brings joy to its customers and employees. For this reason, the book contains both real-world stories and management principles derived from these experiences, helping readers master international standards in a systematic and easy-to-apply way.
Purchase link: https://tiki.vn/trai-nghiem-khach-hang-xuat-sac-p66067655.html?spid=66067656


7. Digital Marketing - From Strategy to Execution
You’ll surely be surprised to discover that Digital Marketing - From Strategy to Execution is the first digital marketing book ever written and compiled by a Vietnamese author. Specifically, it was created by Vinalink, a pioneering digital marketing agency, with design and editing by the editor-in-chief of the marketing magazine GAM 7 – RIO Book. If you’re not aware, this book is a perfect blend of expert knowledge and creative visual illustrations.
If you are well-versed in marketing, you likely don't need convincing about the enormous potential of digital marketing in recent years and the years ahead. The number of internet users and owners of smart internet devices is continuously rising, demonstrating the enormous breakthrough opportunities digital advertising presents.
In this book, the author aims to show readers that digital marketing is a strategy using the internet as a medium for advertising activities. Furthermore, the author highlights essential aspects that marketers should focus on more, including: how to approach customers in a digital environment, how to utilize digital tools, and how to interact with customers.
Purchase link: https://tiki.vn/digital-marketing-tu-chien-luoc-den-thuc-thi-tai-ban-2020-p73125816.html?spid=73125817


8. Start with the Why - The Art of Inspiring in Business
Anyone can explain what they are doing. Some can provide detailed descriptions. However, very few can accurately explain why. The question “Why?” has nothing to do with money or profit – those are just the outcomes of this question. Start with the Why reveals that leaders with the ability to inspire have different mindsets, actions, and behaviors compared to the masses.
Through countless real-life stories, this book offers a new perspective on the path to becoming a leader who knows how to inspire others. Simon Sinek teaches postgraduate communication strategy at Columbia University. With the aim of awakening the desire to work in everyone, he shares the concept of belief in leadership through inspiration, rooted in answering the question “Why?”.
Purchase link: https://tiki.vn/bat-dau-voi-cau-hoi-tai-sao-nghe-thuat-truyen-cam-hung-trong-kinh-doanh-tai-ban-p100931416.html


9. Starting an Online Business - Effective Sales on Facebook
Starting an online business is an essential guide for anyone looking to venture into online sales. Written in a style that is easy to read, understand, and apply for Vietnamese speakers, this book consists of 10 chapters covering everything you need to do to sell products effectively online.
This book will help you:
- Find the right product with potential for your business
- Choose reliable, quality suppliers
- Boost organic engagement on online sales platforms like Facebook and Instagram
- Close sales effectively so customers will purchase automatically
- Provide excellent customer service to turn first-time buyers into loyal customers
If you're looking to sell something on Facebook, work from home while having financial freedom, or earn extra income, you may have a lot of questions:
- What should I sell?
- Where can I find suppliers?
- Do I have enough capital?
- How do I promote my products?
- How do I make sales?
- How do I handle deliveries?
All of these questions will be answered in the book Start an Online Business.
Purchase link: https://tiki.vn/khoi-nghiep-kinh-doanh-online-ban-hang-hieu-qua-tren-facebook-p107331062.html


10. Don't Let the Cow Get Away - 7 Steps for Effective Store Management and Preventing Loss
If you are still nurturing the dream of starting a retail business, then Don't Let the Cow Get Away - 7 Steps for Effective Store Management and Preventing Loss is a must-read book that you should not miss. This book focuses on managing staff and preventing inventory loss, helping you manage your store more effectively as you embark on your business journey.
Managing a store has never been easy. In fact, you could end up in a situation of complete loss if you don't know how to control your inventory and staff. To minimize losses and help entrepreneurs manage their stores optimally without wasting time or money, author Trần Thanh Phong has written this insightful book.
The book “Don't Let the Cow Get Away - 7 Steps for Effective Store Management and Preventing Loss” by Trần Thanh Phong provides you with the most practical and in-depth management tips for retail chains in the Vietnamese market. It doesn’t include rigid rules but instead shares the real-life experiences of the owner of the Bingo retail chain, providing lessons and strategies you can apply.
Purchase link: https://tiki.vn/dung-de-mat-bo-7-buoc-quan-ly-cua-hang-hieu-qua-va-chong-that-thoat-p68049234.html?spid=68049235


11. Marketing 5.0: Technology for Humanity
In the new age of marketing, the economic, social, and political landscape has undergone dramatic changes. The 4.0 technology revolution, globalization, and most recently, the outbreak of the Covid-19 pandemic. Marketers are facing a transformation far beyond their imagination. Consumer behavior has also shifted significantly. Everything has changed. Therefore, Marketing 5.0 offers marketers a methodology that helps integrate technological advances and business models with the profound shifts in customer behavior over the last decade.
In fact, the term “for humanity” in Marketing 5.0 does not call for corporate social responsibility as in Marketing 3.0. The focus here is on applying technology to serve humanity, not just the customers of each business. This is because the relationship between businesses and customers has evolved. It is no longer just a simple transaction; it is an ongoing experience throughout the entire journey. From brand awareness, brand interest, product purchase, use, and regular support.
Link to purchase the book: https://tiki.vn/tiep-thi-5-0-cong-nghe-vi-nhan-sinh-p129381098.html?spid=129381099


12. The Intelligent Investor
How to invest effectively and safely is undoubtedly a topic of great interest to many investors. To unlock the answers to this, the book The Intelligent Investor is an excellent choice for you. Through this book, you can learn numerous investment strategies suited to your needs, alongside Benjamin Graham's diverse approaches.
The content of The Intelligent Investor is packed into 20 chapters. The latest editions include insightful commentary by renowned journalist Jason Zweig in each chapter. By exploring this book, you'll experience the complete journey of Benjamin Graham's investment philosophy. Not only does it offer practical insights based on his experiences, but it also imparts valuable lessons for stock market investors. These lessons are also applicable to other types of investments.
Link to purchase the book: https://tiki.vn/nha-dau-tu-thong-minh-tai-ban-2020-p57762732.html?spid=57762733


13. Methods of Stock Trading and Speculation! – How to Trade in Stocks
Jesse Livermore – a name forever associated with the rise and fall of a legendary figure in stock trading. His life story, full of thrilling moments and ultimately marked by despair and suicide, left a lasting legacy in the trading world. How to Trade in Stocks is a detailed look into Jesse's famous speculative trading strategies, offering many valuable lessons for traders.
The latest edition of this classic book on the legendary trader Jesse Livermore – How to Trade in Stocks, written by Richard Smitten, sheds light on Livermore's philosophy and methods of speculation. Drawing from Livermore’s private papers and interviews with his family, Smitten provides priceless insights into Livermore’s trading formula, along with tips on how to apply it using modern charting techniques. Livermore’s “key” to market success, his original methods, still remain relevant today.
Link to purchase the book: https://tiki.vn/cach-thuc-kinh-doanh-va-dau-co-co-phieu-how-to-trade-in-stocks-p146223395.html


14. The Richest Man in Babylon
"The Richest Man in Babylon" by George Samuel Clason offers wise financial advice, covering saving, trading, and wealth-building practices from the ancient city of Babylon. The business strategies, financial management principles, and wealth-building techniques presented in this book remain highly relevant today, especially in money management skills.
This book is a collection of fables that distills centuries-old success principles. It shares valuable lessons on not only how to manage money but also how to create wealth. Through stories set in ancient Babylon, the author helps readers better understand and apply these methods in their own lives.
Book purchase link: https://tiki.vn/sach-nguoi-giau-co-nhat-thanh-babylon-tai-ban-2020-p57325187.html?spid=57325188


15. The Psychology of Money
The Psychology of Money is a work by Morgan Housel – a renowned author in the fields of finance, investment, and business. He is also a partner at The Collaborate Fund and a prominent writer for many well-known publications. With numerous awards and best-selling books, Morgan has established a solid reputation.
This book, “The Psychology of Money,” uses short stories to convince readers that soft skills can be more important than the theoretical aspects of money. Through a series of trials and errors, we learn to become better farmers, plumbers, or chemists. But does trial and error make us better at managing personal finances?
The work also discusses how it’s not your intelligence that matters the most, but rather your behavior. Behavior is far harder to change, even for the truly brilliant. A genius who fails to control their emotions could end up in financial ruin. Conversely, ordinary people without financial knowledge can still become wealthy if they master the behaviors that have nothing to do with traditional intelligence.
Book purchase link: https://tiki.vn/tam-ly-hoc-ve-tien-p75953557.html?spid=75953558


16. 13 Principles of Thinking Rich and Growing Rich
"Think and Grow Rich" is one of the best-selling books of all time. With over 60 million copies sold in nearly a hundred languages worldwide, it is recognized as the book that created the most millionaires and inspired more success stories than any other business book in history.
This book helped its author, Napoleon Hill, earn the title of "the man who created millionaires." It is also one of the few books that consistently ranks at the top of various polls, whether by readers, experts, or the press. The reason why Think and Grow Rich has achieved such fame is obvious and easy to understand: by reading and applying its simple yet profound methods, thousands of people worldwide have become millionaires and achieved lasting success.
Book purchase link: https://tiki.vn/sach-nghi-giau-va-lam-giau-bia-mem-p54266567.html?spid=54266568


