1. The Body Shop
The Body Shop is a renowned natural beauty brand originating from the United Kingdom, established in 1976. Known for its wide range of products, including skincare, body care, haircare, cosmetics, and fragrances, the brand is especially celebrated for its body care line, featuring gentle, nature-based ingredients that are safe for all skin types.
The Body Shop is also recognized for its commitment to human rights and environmental sustainability. It proudly pledges not to test products on animals and consistently supports green, eco-friendly values. This dedication has made the brand a favorite among consumers who care about the origins and environmental impact of their beauty products. Today, The Body Shop boasts over 3,200 franchised stores across 66 countries and offers over 1,000 products. The brand’s natural and sustainable approach continues to attract a loyal following, especially from those who value cruelty-free and eco-conscious cosmetics.
Website: https://www.thebodyshop.com.vn/


2. DHC
DHC is a revolutionary beauty brand with a focus on optimal quality. About 35 years ago, as the beauty industry was evolving, DHC made a breakthrough by combining natural nutrients to enhance skin health. Their pioneering product, made from 100% natural olive oil, marked the brand’s strong debut and became a sensation, increasing DHC's popularity, with Vietnam playing a key role in its success.
Over time, DHC has continuously researched and developed high-quality, skin-friendly products derived from natural ingredients. The brand expanded into dietary supplements, offering competitively priced, high-quality products. In just 7 years, DHC became the leader in the dietary supplement market in Japan through e-commerce, further solidifying their success and reputation. Today, DHC stands as a cosmetics and dietary supplement brand committed to creating quality products with natural origins, making significant strides in both the beauty and wellness industries.
Website: https://dhcvietnam.com.vn/


3. Maybelline
Maybelline is a renowned beauty brand that specializes in affordable makeup products. Founded in the United States in 1915, the name Maybelline is derived from a combination of "Mabel" and "Vaseline." The brand, now a part of the French conglomerate L'Oréal, has over a century of history and is available in more than 129 countries worldwide.
Maybelline is famous for its scientifically advanced, revolutionary makeup formulas that help women feel more confident with a fresh and radiant appearance. A key feature of the brand is its ability to deliver high-quality products at affordable prices. Maybelline entered the Vietnamese market in 2007 and quickly became one of the most beloved cosmetic brands in the country. Their products are widely available in supermarkets, beauty stores, and convenience stores. Maybelline leads the market in mascara and is a top brand for face and lip makeup. With its continued success, the brand remains a favorite among Vietnamese consumers, reinforcing its commitment to quality and value.
Website: https://www.maybelline.vn/


4. L'Oréal
L'Oréal is a prestigious French beauty brand that has been a global leader in the cosmetics industry since 1909. Founded by French engineer Eugène Schueller, the brand has evolved over a century to become one of the world’s top cosmetic companies. L'Oréal initially specialized in hair dye production and has since expanded its product range to include skincare, makeup, and fragrances. The brand's mission is to provide high-quality products that cater to a variety of budgets, making it a trusted and beloved name in the beauty industry.
A standout feature of L'Oréal is its commitment to product safety and rigorous testing. Before launching any product, L'Oréal conducts extensive trials to ensure it is non-irritating and allergy-friendly. To date, there have been no reported cases of allergic reactions or irritations from L'Oréal Paris products. The company has a global presence through its subsidiaries and retail outlets, making it easy for customers worldwide to access and purchase its products. This international reach, combined with its focus on quality and safety, has solidified L'Oréal as a leading icon in the cosmetics industry, with millions of loyal customers around the world.
Website: https://www.loreal.com/


5. Bioderma
Bioderma, or The Laboratoire Dermatologique Bioderma, is a prestigious French skincare brand renowned for its commitment to high-quality products tailored to various skin types. What sets Bioderma apart is its focus on dermatological testing, ensuring that each product is thoroughly examined by skin specialists before reaching the market.
Bioderma understands that every individual has unique skin needs, which is why they invest heavily in research and development to create products that cater to specific skin concerns. The brand is highly regarded by dermatologists and is often recommended by top skin experts. Bioderma offers a wide range of products, including makeup removers, cleansers, sunscreens, moisturizers, serums, and more. Each of their products is designed to address the specific needs of different skin types, including sensitive, normal, and oily skin. Notably, Bioderma also offers skincare products for children, ensuring the gentle care of young, sensitive skin. Thanks to its quality, reputation, and focus on skin compatibility, Bioderma has become a trusted and popular skincare brand worldwide.
Website: https://www.bioderma.com.vn/


6. Nature Republic
Nature Republic is a well-known South Korean cosmetics brand that stands out for its blend of high-quality products and affordable prices. Established in March 2009, the brand quickly expanded its presence across Asia and around the world. Despite its relatively short history, Nature Republic rapidly gained fame and recognition among consumers both in South Korea and globally.
As a brand committed to natural ingredients, Nature Republic has earned a reputation for offering safe and effective products. Their formulas are carefully crafted with natural extracts, ensuring they are suitable for all skin types and sensitive skin. This dedication to using gentle ingredients has made Nature Republic a top choice for those seeking skincare solutions that are both effective and kind to the skin. In addition to skincare, Nature Republic has broadened its product range to include body care and makeup, providing a comprehensive beauty experience rooted in nature. The brand’s diverse offerings cater to a wide variety of beauty needs, making it a favorite among consumers who value nature-inspired beauty solutions.
Website: https://naturerepublic.vn/


7. Black Rouge
Black Rouge is a youthful and popular cosmetics brand founded in 2016 in Incheon, South Korea. Despite entering a highly competitive market with little advertising, Black Rouge quickly gained a loyal following due to its high-quality products. The brand is especially renowned for its lip products.
Black Rouge has demonstrated its competitive edge and uniqueness by offering a wide range of beauty products, including powders, eyeshadows, highlighters, and particularly lipsticks. This variety has allowed the brand to appeal to a diverse customer base. Notably, Black Rouge has successfully penetrated the Vietnamese market, with its official website blackrouge.vn, showcasing its commitment to providing high-quality, authentic products to Vietnamese consumers. Combining youthful energy with product variety, Black Rouge has earned a strong reputation and trust, especially in the beauty and lipstick sectors.
Website: https://blackrouge.vn/


8. Innisfree
Innisfree is a renowned South Korean cosmetics brand owned by the AmorePacific Corporation. The brand is famous for its innovative skincare products made from natural ingredients, especially those designed for both men and women, including shower gels, sunscreens, body lotions, and cosmetics.
What sets Innisfree apart is its use of ingredients derived from Jeju Island, located in the south of Korea. Jeju Island is known for its pristine, pollution-free environment and has been designated as a UNESCO World Natural Heritage site. Innisfree harnesses the natural resources of Jeju to create skincare products that are healthy for the skin. With a focus on promoting healthy beauty, the brand has garnered strong support from Millennials. Innisfree opened over 1,000 stores in Korea and expanded to China in 2012. In 2017, it further extended its reach by opening its first store in North America, in New York. Today, the brand operates 1,610 stores globally, reflecting its immense appeal and influence.
Website: https://www.innisfree.vn/


9. Cocoon
Cocoon is a renowned Vietnamese cosmetics brand known for its simple yet important mission: to enhance the beauty of Vietnamese people using familiar and locally sourced ingredients. The brand is rooted in a passion for skin care and a deep respect for nature.
Cocoon has demonstrated its awareness of the rising trend of vegan cosmetics and eco-friendly living by developing 100% vegan beauty products, harnessing the nutrients from Vietnam's plants. These products are not only beneficial for the skin but also safe, cruelty-free, and free from animal harm. A proud achievement for Cocoon is being the first Vietnamese cosmetics brand recognized under the Leaping Bunny program, which commits to cruelty-free practices, aligning with the standards of Cruelty Free International. The brand also holds certification from PETA for being animal cruelty-free, reflecting its commitment to sustainability, animal welfare, and environmental respect.
Website: https://cocoonvietnam.com/


10. Bbia
Bbia is a cosmetics brand originating from South Korea, renowned for its beauty care products. The brand launched its first product in 2004 and quickly gained popularity in the Korean beauty market. Bbia is known for its mission to empower women by offering affordable beauty products that don't compromise on quality.
What sets Bbia apart is its impressive range of lip products, blending affordability with high-quality formulas. The brand has earned a reputation for providing a wide variety of shades and textures that cater to the diverse preferences of consumers. Bbia's appeal isn't limited to the Korean market—its products have also gained a significant following worldwide, including in Vietnam. Despite being available in Vietnam for just over three years, Bbia's lip products remain a favorite among consumers and are widely discussed in beauty communities, demonstrating their positive reception and trust among users.
Website: https://www.bbia.vn/

