1. Zeesea Mascara
Zeesea is a highly popular Chinese domestic cosmetics brand loved by young people today. Known for its beautifully designed packaging, Zeesea products often feature artistic themes, such as the Zeesea Mascara.
The Zeesea Mascara boasts a sleek, shiny silver tube that feels solid in hand. However, the brush is quite large, so be sure to wipe off excess product to avoid clumping. The mascara formula is lightweight and thin with a subtle black color, offering a natural, voluminous look without stiffening or drying out. It holds curls effectively, resists water well, and stays put for an extended period. With an affordable price and impressive quality, Zeesea Mascara is a great option for students and makeup beginners.
Ingredients: Water, Poloxamer 181, Disodium Cocoamphodiacetate, Glycerin, 1,2-Hexanediol, Ozonized Olive Oil, Triolein PEG-6 Esters, Sodium Chloride...
Benefits:
- The soft, long brush helps create curled, separated lashes while minimizing clumping.
- The lightweight formula is easy to remove, maintains curl well, is waterproof, dries quickly, and is smudge-proof.
- Compact and portable design makes it easy to carry around.
How to Use:
- Pick up an appropriate amount of mascara using the brush.
- Apply the mascara from the base of your lashes, sweeping upward in the direction of growth.
- Repeat until your lashes reach the desired length and curl.
Official Purchase Link: shopee.vn/Mascara-ZEESEA-kháng-nước-lâu-trôi-36h-chống-nhòe-chuốt-mi-cong-vút-và-dài-hơn-i.251112545.23647446910


2. Lemonade Mascara
Lemonade is a cosmetics brand from Vietnam founded by makeup expert Quách Ánh, a renowned makeup artist with over 15 years of experience. Currently, Lemonade mascara is a favorite among beauty enthusiasts due to its affordable price and impressive performance.
The Lemonade Mascara comes in a cute, pink tube with a compact design, making it easy to carry while on the go. The mascara brush is long and slim, with a slight curve at the tip, making it suitable for various eye shapes and easy to use. The gel-like black formula creates long, separated lashes without clumping or sticking together. Additionally, the product features Waterproof technology, ensuring it stays put without smudging, making it perfect for outdoor activities.
Ingredients: Isododecane, Trimethylsiloxysilicate, Talc, Ceresin, Dextrin Palmitate, Microcrystalline Wax, Disteardimonium Hectorite, Iron Oxides (CI 77499), Polypropylsilsesquioxane, Propylene Carbonate, Silica, Dextrin Palmitate/Ethylhexanoate.
Benefits:
- The advanced gel formula provides long lashes without clumping or sticking, allowing for easy application from base to tip for a fuller, more voluminous look.
- The flexible gel formula contains fine particles that adhere to each lash, providing a 10x volume boost without clumping, even after applying up to 20 coats, leaving lashes perfectly separated and natural-looking.
- The special matrix structure of the mascara ensures that lashes stay curled and lifted for up to 12 hours without smudging or sagging, unlike other regular mascaras.
- Waterproof technology provides an impervious, smudge-proof finish that lasts up to 24 hours. Additionally, it resists oil and sweat, ensuring that your lashes stay flawless all day.
How to Use:
- Use an eyelash curler for perfectly curled lashes.
- Apply the mascara from the roots to the tips of your lashes using the brush. Layer for added volume until you reach your desired thickness.
Official Purchase Link: shopee.vn/Chuốt-mi-Lemonade-SuperNatural-Mascara-7.5g-i.99553806.3560627457


3. Judydoll 3D Mascara
Judydoll is a popular Chinese domestic beauty brand known for its sleek packaging and soft pastel colors, perfect for a feminine touch. The brand offers a variety of shades, from light to bold, ideal for those who enjoy the Douyin (Chinese TikTok) makeup style. Besides their trending contouring palette, Judydoll 3D Mascara has become a highly sought-after product among young makeup enthusiasts.
Judydoll 3D Mascara is the perfect choice for those seeking natural, voluminous lashes without clumping. Unlike traditional mascaras, the brush of the Judydoll 3D Mascara features a unique spiral design with no bristles, ensuring that the mascara is dispensed evenly and in just the right amount. This design helps minimize mess, clumping, and makes it easier for beginners to apply mascara.
Ingredients: Dimethylsiloxane, Phenyltrimethylsiloxane, Ethylene/propylene copolymer,...
Benefits:
- The spiral-shaped brush allows for even application across each lash.
- The sturdy steel material prevents clumping and keeps lashes curled.
- Exceptional waterproof and sweat-resistant properties ensure the mascara stays intact throughout the day, keeping your eyes sparkling without smudging.
How to Use:
- Optional: Use an eyelash curler for more dramatic curl.
- Apply an adequate amount of mascara from the root to the tip of the lashes.
- You can apply additional coats (2-3 times) for thicker and longer lashes.
Official Purchase Link: shopee.vn/Mascara-3D-Judydoll-chống-nước-chống-nhòe-cho-hàng-mi-cong-dài-mượt-mà-2g-i.341989119.10158281345


4. Browit Nongchat Mascara
Browit Nongchat Mascara is an affordable mascara that delivers excellent quality. Manufactured by the well-known Thai brand Nongchat, this mascara features a simple yet elegant design, with a glossy gold finish that stands out, adding a touch of luxury. The brush inside is uniquely designed like a mini comb, allowing for a natural application that coats every lash, minimizing clumps and stray mascara.
The mascara’s lightweight formula is not overly thick, making it perfect for beginners. Initially, the product may feel slightly wet, but within a minute, it dries quickly and offers impressive waterproof protection that lasts all day without smudging.
Ingredients: Isododecane, Aluminum Starch Octenylsuccinate, Ozokerite, Cera Microcristallina, Tridecyl Trimellitate, Copernicia Cerifera (Carnauba) Wax, Trimethylsiloxysilicate, Ethylene/Propylene/Styrene Copolymer, Diazolidinyl Urea, CI 77499, Propylparaben,…
Benefits:
- The comb-like brush helps extend even the shortest lashes.
- The lightweight formula keeps lashes separated without clumping.
- Waterproof and long-lasting, it stays intact even during outdoor activities or water-related activities.
Directions for Use:
- Use an eyelash curler for added curl.
- Shake the mascara tube gently to ensure even coverage on the brush.
- Apply the mascara in a zigzag motion from base to tip.
Official Purchase Link: shopee.vn/Mascara-Nongchat-Browit-Siêu-tơi-dài-và-cong-mi-dạng-lược-My-Everyday-5.5g-Endless-Night-i.89771749.4284288601


5. Pinkflash Oh My Wink Mascara
In addition to Focallure and Sace Lady, Pinkflash is a domestic Chinese brand that offers highly affordable and good-quality cosmetics, perfect for students or anyone just beginning to explore makeup. A standout product in their collection is the Pinkflash Oh My Wink Mascara.
This mascara comes in a compact, adorable pink packaging, a signature of the Pinkflash brand. Its small brush is versatile, making it easy to apply to various eye shapes and even the lower lashes. The formula is thick yet dries quickly without any smudging or stickiness, giving lashes a good curl and impressive length.
Ingredients: Cera Alba, Styrene/Isoprene Copolymer, Isododecane, Iron Oxides, Dimethicone,…
Benefits:
- Lengthens and curls lashes for up to 4-5 hours.
- Highly waterproof, resistant to smudging, perfect for oily eyelids.
- Compact, travel-friendly packaging.
How to Use:
- Use an eyelash curler or heated curler for perfectly curled lashes.
- Lightly apply a thin layer of powder to absorb excess oil or moisture.
- Apply mascara from base to tip to achieve longer, well-curled lashes.
Official Purchase Link: shopee.vn/Mascara-PINKFLASH-OhMyWink-Thành-Phần-Sợi-Làm-Dài-Mi-Độc-Đáo-27g-i.299282693.8951314326


6. Peripera Ink Mascara
If you’re a fan of Korean beauty products, you can't miss the Peripera Ink Mascara. Peripera is a well-known brand from South Korea, offering makeup products with a light, youthful aesthetic perfect for daily wear, whether you're going to work or school.
Peripera Ink Mascara features a naturally curved brush that helps easily coat each lash from root to tip, curling them perfectly. The formula ensures long-lasting wear with just one or two coats—your lashes will stay dark, curl-locked, and smudge-free all day without the need for reapplication that could weigh your lashes down or make them stiff.
Ingredients: Isododecane, Trimethylsiloxysilicate, Ceresin, Disteardimonium Hectorite, Dextrin Palmitate / Ethylhexanoate, Microcrystalline Wax, Iron Oxides (CI 77499), Polypropylsilsesquioxane, Propylene Carbonate, Silica, Aluminium Disteailsrate, Hydroxyl…
Benefits:
- Provides thick, curly lashes while maintaining a natural look.
- Ink formula offers long-lasting, smudge-proof performance, even in sweat or water.
- Contains natural nourishing ingredients to strengthen your lashes.
Usage Instructions:
- For upper lashes, apply mascara using a zig-zag motion from root to tip to ensure even coverage without clumping.
- For lower lashes, keep the brush vertically and use the excess mascara to gently apply in downward strokes.
Official Purchase Link: shopee.vn/Mascara-PERIPERA-Ink-cố-định-lông-mi-6g-i.462006215.9974880004


7. Missha 4D Mascara
Missha is one of the most popular Korean beauty brands, beloved by many young people in Vietnam. Known for its affordable prices and wide variety of products that align with beauty trends, Missha has expanded globally. A standout product is the Missha 4D Mascara.
Missha 4D Mascara is renowned for its durability and water resistance, lasting 8-9 hours without reapplication. No matter the weather, rain, or dust, this mascara stays intact. The 4D brush is designed with a square shape that ensures even and smooth application with a lightweight formula. The water-resistant technology keeps the mascara intact throughout the day without clumping, smudging, or becoming sticky.
Ingredients: Water, Acrylates/Ethylhexyl Acrylate Copolymer, Copernicia Cerifera (Carnauba) Wax, Iron Oxides(CI 77499), Acrylates Copolymer, Palmitic Acid, Stearic Acid, Beeswax, Triethanolamine, PVP, Glycerin, VP/Hexadecene Copolymer, 1,2-Hexanediol, Cetearyl Alcohol, Euphorbia Cerifera (Candelilla) Wax, Lanolin, Sorbitan Sesquioleate, Polyvinyl Alcohol, Hydroxyethylcellulose, Dimethicone, Magnesium Aluminum Silicate, Isostearic Acid, Glyceryl Stearate SE, Alcohol, Ethyl Hexanediol, Tocopheryl Acetate, Glyceryl Caprylate, Disodium EDTA.
Benefits:
- Thickens, lengthens, and curls lashes beautifully.
- Long-lasting color that resists smudging for up to 9 hours.
- Contains plant-based waxes to soften lashes without irritation.
- Waterproof formula that stays intact even with water or sweat.
How to Use:
- Use an eyelash curler to enhance curl.
- Shake the mascara bottle before use to ensure even application without clumps.
- Apply mascara from the base of the lashes upwards with a zig-zag motion. Repeat 2-3 times on each side until you achieve the desired look.
Official Purchase Link: shopee.vn/Mascara-Missha-4D-Dày-Mi-Không-Lem-Chống-Nước-Mibebe-i.1000803564.23485530996


8. Focallure Mascara
The Focallure brand, known for its budget-friendly products, has quickly become one of the top-selling brands on popular e-commerce platforms such as Shopee, Lazada, and Tiktokshop. A standout item is the Focallure mascara, which provides impressive length and volume to lashes, and features a waterproof formula.
This Focallure mascara comes in a compact, sturdy tube, making it easy for users to carry it wherever they go. The wand has a firm, durable tip, which helps users shape their lashes and maintain a long-lasting curl. The lightweight mascara formula avoids the heavy, unpleasant scent found in many mascaras and doesn’t weigh down lashes. Despite its lightweight texture, this mascara has excellent waterproof capabilities, ensuring that the curl stays intact without smudging for hours.
Ingredients: Water, acrylates copolymer, Stearic Acid, PROPYLENE GLYCOL, COPERNICIA CERIFERA (carnauba) WAX, silica, OZOKERITE, CARBON BLACK, polyethylene, aminomethyl propanol, VP / EICOSENE copolymer, Decyl glucoside, Glyceryl Stearate, PEG-100 Stearate, Cetearyl Alcohol, phenoxyethanol, ETHYLHEXYLGLYCERIN, CAPRYLYL GLYCOL, BIOTIN
Uses:
- Lengthens and separates lashes
- Provides a natural curl
- Non-smudging, clump-free mascara
- Super small 2.3mm brush for 360° coverage on short lashes
Directions:
- Use an eyelash curler, then apply mascara from root to tip with the brush held horizontally
- When applying mascara to the outer corner lashes, tilt the brush 45° and use the tip of the brush to apply lightly
- Repeat the application until you achieve the desired lash length and volume
Official purchase link: shopee.vn/Mascara-FOCALLURE-giúp-chuốt-lông-mi-dài-cong-và-đều-kích-thước-đầu-cọ-3mm-6g-i.182631756.7554954814


9. Maybelline The Hyper Curl Mascara
Maybelline The Hyper Curl Mascara has earned its reputation as a beloved “cult-favorite” due to its affordable price and impressive benefits, including natural lash separation, excellent waterproofing, and easy removal. Like other Western mascaras, it features a larger wand but with a slight curve designed to hug each lash, minimizing smudging. The mascara formula is light, not too dark or thick, delivering a comfortable, lightweight feel on the lashes, perfect for everyday natural makeup.
Despite its high adherence and waterproof qualities, Maybelline The Hyper Curl Mascara is incredibly easy to remove. Simply place a cotton pad on your eyes for a few seconds and gently wipe away all traces of mascara, minimizing lash fallout and irritation caused by excessive rubbing.
Ingredients: Isododecane, Cera Alba/Beeswax, Copernicia Cerifera Cera/ Carnauba Wax, Disteardimonium Hectorite, Aqua/Water, Allyl Stearate/Va Copolymer, Oryza Sativa Cera/Rice Bran Wax, Paraffin, Alcohol Denat, Polyvinyl Laurate, Vp/Eicosene Copolymer, Propylene Carbonate, Talc, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Peg-30 Glyceryl Stearate,...
Uses:
- Optimized formula and brush head for effective lash coverage from root to tip
- Maintains curl for 18 hours, thickens lashes 3x, no clumping, no smudging, no flaking
- Hyper Curl brush shapes lashes at a 100° angle for separation and volume
- Waterproof, smudge-proof formula for oily, humid environments
Directions:
- Warm mascara by rolling between your palms (this helps prevent clumping during use)
- Curl lashes before applying, then swipe from the root to the tip, and outwards
- For extra volume, apply in a zig-zag motion from the inner to outer lashes
- Remove with Maybelline Eye and Lip Makeup Remover for a gentle, quick cleanse
Official purchase link: shopee.vn/Mascara-Dài-Mi-và-Cong-Mi-Maybelline-New-York-Hyper-Curl-Waterproof-Chuốt-Mi-Đen-9.2ml-i.37252407.581704324


10. SACE LADY Mascara
SACE LADY Mascara has become quite familiar to many young people today, especially with viral review videos circulating on social media platforms. With an incredibly affordable price, huge sales numbers, and the ability to lengthen and thicken lashes impressively, SACE LADY currently holds a top spot for the best-selling mascaras on Shopee.
The most notable feature of SACE LADY Mascara is its ability to keep lashes curled for an unexpectedly long time, even in heavy rain or humidity without smudging or fading—ideal for those with short or sparse lashes. The mascara formula starts off a little wet but dries fairly quickly in about 1-2 minutes. Due to its strong staying power, be sure to use a specialized makeup remover or oil to take it off. Additionally, the curved brush head is small and works well with different eye shapes, ensuring even distribution and excellent coverage of the lashes.
Ingredients: Isododecane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Propylene Carbonate, Isoonyl Isononanoate, Beeswax, Silica, Trie Thoxycapry Lsilane, Ozokerite, Microstrywaline,...
Benefits:
- Helps make lashes thicker and longer, adding charm and beauty to your eyes.
- Super smooth texture that creates long-lasting lashes without smudging or fading for up to 24 hours.
- The curved brush head makes application easy, giving you beautifully curled lashes.
- Lightweight formula that doesn’t weigh down your lashes.
Directions for Use:
- Use an eyelash curler for perfectly curled lashes.
- Withdraw the brush and wipe off any excess mascara to avoid clumping or heavy lashes.
- Gently apply mascara from root to tip to maintain the curl from the curler.
Official Purchase Link: shopee.vn/Mascara-SACE-LADY-waterproof-volume-lash-lengthening-curling-makeup-eye-6g-i.83766754.10184028198

