Top 10 Best Free SEO Tools You May Not Have Heard Of

Ahrefs Keyword Generator is a simplified version of Ahrefs' full tool, showing you the top 100 related keyword ideas when you search for a keyword or phrase. To use this free tool, simply input up to 100 keywords or phrases into the search bar, and you’ll receive a list of the top 100 related keywords along with their search volume and keyword difficulty for the top 10 keywords in the list.

Ahrefs Keyword Generator is one of the free tools offered by Ahrefs, a respected paid SEO service. This tool gives users a feel for what the full Ahrefs SEO tool can do, making it perfect for those wanting to explore keywords in their niche. In addition to keywords, you can view the top 50 related questions. Use this keyword research tool to identify long-tail keywords, target less competitive phrases, and refine your search by location or search engine.

Website: https://ahrefs.com/keyword-generator

Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. It gives you a high-level overview of the keyword you're researching, making it a fantastic tool for discovering new ways to fill your content calendar or social media feeds. Ubersuggest also shows related long-tail keywords and content suggestions based on your search.

Ubersuggest is one of the most popular SEO and content marketing tools among marketers and SEO experts. When performing a keyword search, you'll see the monthly search volume, competition level for ranking, and the average cost per click for that keyword. The tool also provides insights into the average number of backlinks a website needs to rank for that keyword. It gives you an edge by offering one of the largest keyword databases ever created and hundreds of millions of content ideas. Additionally, it helps you analyze competitor SEO strategies and fix on-page issues that might hinder your efforts.

Website: https://neilpatel.com/ubersuggest/

Google Search Console (GSC), formerly known as Google Webmaster Tools, is a tool that helps you understand how Google crawls and indexes your website. To use Google Search Console, you need to create an account and add your website as a property within that account. Once your domain is added, verify that you are the website owner before accessing all the tool's features.

Google Search Console is a free tool that allows users to track website traffic, monitor keyword performance, troubleshoot issues, and receive alerts from Google about your site. It can help diagnose technical issues on your website. While you cannot make changes directly within Google Search Console, it allows you to submit pages to Google's index, confirm that your URLs are performing well, and check for errors on your domain's products.

Website: https://search.google.com/search-console/about

Often overlooked, Bing Webmaster Tools offers a full suite of analytics to help you assess your website and search performance. Simply create your free Bing Webmaster Tools account, add your site, and verify ownership. From there, you can create or upload your sitemap and begin optimizing your site and its content using Bing’s features and recommendations.

Bing Webmaster Tools may lag behind the popularity of Google Search Console, but you might be surprised by the range of features it offers. Bing’s tool provides useful reports, keyword research, and the ability to crawl your site to identify issues. It’s a great way to get a second opinion on your website or uncover new insights that Google Search Console might not reveal. Additionally, Bing powers Yahoo's search engine, which holds a 1.4% market share, while Google commands 92% of the global search engine market, and Bing Webmaster Tools captures 2.4%.

Website: https://www.bing.com/webmasters/about

To assess whether your SEO efforts are effective, it's important to analyze your website’s discoverability and where your traffic is coming from. You may notice a surge in traffic after optimizing your posts, but this traffic could come from other sources like social media platforms. Google Analytics provides in-depth insights into your website traffic, as well as real-time performance data.

Using your existing Google account, log into Google Analytics and link it to your website. For the most useful SEO data, connect it to your Google Console account. When you link these two tools, you'll be able to see the keywords people are using to find your site, identify your click-through rate for those keywords, and much more.

Google Analytics also lets you understand how visitors interact with your site. With Google Analytics, you'll be able to track how many people are visiting your site, where your traffic is coming from, how long visitors stay on your pages, and more.

Website: https://analytics.google.com/

Similar to their Keyword Research tool, Ahrefs Backlink Checker offers a free version of their comprehensive tool, allowing you to view the top 100 backlinks pointing to any website you search. To use this tool, simply enter a URL into the search bar, and you’ll see the domain rating, total backlinks, and the number of referring domains for that website.

This free tool, Ahrefs Backlink Checker, is perfect for checking a handful of backlinks and conducting competitor analysis. Although you're limited to viewing only 100 backlinks, it’s an excellent place to start. You’ll see the total backlink count, links from referring domains, the domain rating of the website, and its URL rating. The backlink building tools offered are diverse, extensive, and continuously evolving. While other backlink checkers exist, Ahrefs remains one of the most trusted and popular options in the market.

Website: https://ahrefs.com/backlink-checker

Semrush is an all-in-one suite designed to enhance your online visibility and uncover valuable marketing insights. Like other tools mentioned earlier, SEMRush offers a free version of their powerful tool. It's not just for link building; SEMRush can assist with keyword research, on-page SEO checks, content optimization, ranking tracking, and more. By creating a free account, you can access these useful features.

The link building and backlink analysis tool in SEMrush provides detailed insights into your backlink profile. The free version limits you to 100 domains in the Link Building Tool, but you’ll still be able to identify referring domains and track your backlinks, including gains and losses, along with the authority score of your backlinks. This tool helps you identify areas for improvement in your link-building efforts or where you can boost your online visibility.

Website: https://www.semrush.com/

Rank Math is a powerful WordPress plugin designed to help you optimize your website content. It allows you to easily add meta titles, descriptions, and structured data to your site. Simply download and install the plugin on your WordPress site to start using it. Rank Math makes it easy to customize essential SEO settings, control which pages can be indexed, and define how your website appears in search results with specific structured data. The plugin analyzes your site's settings and suggests optimal configurations for the best performance.

Rank Math assigns an SEO score to each piece of content. When you input your target keywords, it offers recommendations to improve your ranking for those terms. It also helps you identify and fix broken links on your site and redirects URLs to new pages. Whether you’re new to SEO or an experienced pro, Rank Math can take your SEO game to the next level. The user interface is simple yet powerful enough to highlight key information about your posts alongside the content itself.

Website: https://rankmath.com/

Yoast SEO Plugin makes it easy to optimize your WordPress site and identify content gaps. By enhancing your site's content and keywords, Yoast SEO improves your site's ranking on search engines. If you're running WordPress, simply install and activate the Yoast plugin, and it will appear on every page and post you create. Yoast SEO analyzes your content and provides actionable recommendations on how to enhance its quality.

Yoast SEO Plugin helps you improve and adjust your content in three key areas: SEO, readability, and social sharing. With this plugin, you can set meta descriptions, titles, URLs, index/no-index tags, and other backend settings on your pages. It assigns a readability score to each post by measuring sentence and paragraph length, as well as other criteria. Additionally, Yoast offers fantastic features to enhance your content's shareability across social media platforms.

Website: https://yoast.com/wordpress/plugins/seo/

Google Trends, as the name suggests, is designed to help you track the popularity of topics and trends in your industry over time. By using Google Trends, you can identify current trends and leverage the insights gained to build a timely and effective content marketing strategy. It is a highly reliable and free SEO tool for marketers, and it’s easy to use.

Google Trends provides a clear picture of how specific trends change globally over time and how search patterns shift around those trends. To get started, simply enter any keyword, and you’ll see the interest level over time, the regions most interested, and other related keywords people are searching for. This tool works best when you compare trends over time using different keywords.

Website: https://trends.google.com.vn/trends/