1. Failure Is Never an Option, It's Always a Challenge
"Failure Is Never an Option, It's Always a Challenge" tells the detailed story of the life and career of the late Chairman Chung Ju Yung, through the highs and lows he experienced. This book has become a must-read for generations of entrepreneurs because it not only chronicles the journey and wisdom of the founder of one of the world’s most iconic brands but also offers valuable lessons in management, business, and personal integrity.
Through his words, readers learn about Chung Ju Yung’s impoverished childhood and his desire to succeed. He ran away from home three times to escape the rural life and enter the business world, starting from scratch with no money to his name. He initially started in the car repair business, later expanding into car manufacturing, construction, shipbuilding, and more. His path to success was far from smooth—after each achievement, setbacks brought him back to square one. The key takeaway is that he never viewed these moments as failures.
The resilience and determination that Chung Ju Yung cultivated helped him not only reach success but also become an inspiration for many young entrepreneurs in South Korea and worldwide. In his autobiography, he writes: “Everything balances out, both fortune and misfortune come to everyone alike. The most important thing is persistence—never stop trying, and seize opportunities.” With this philosophy, he believed failure depends on how you define it. If you view every setback as a failure, then it truly is one. But if you see each challenge as an opportunity to grow, then you can never be defeated.
In 'Failure Is Never an Option, It's Always a Challenge', readers will gain profound business insights. The primary purpose of this book was for Chung Ju Yung to pass on his experience to younger generations, sharing the valuable lessons and business secrets he learned along the way. Readers will gain access to the management principles that enabled him to run a massive conglomerate with numerous subsidiaries across various industries and countries. Additionally, they will encounter timeless business and life philosophies that Chung Ju Yung developed through his own life experiences. These philosophies have inspired countless young entrepreneurs starting their own businesses.
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2. Never Give Up on Your Dreams
"This book is for those who are facing difficulties, struggling with finding a way to overcome mental challenges, restoring faith in life, and achieving their dreams and aspirations."
"Even when dreams are clouded, crushed by life’s challenges that make you want to give up – don’t let go of them, for they represent the true meaning of life, and the strength you need to keep going."
In our lives, each of us has a dream for a better tomorrow, whether simple or extraordinary. It could be the simple dream of a disabled boy who just wants to walk like any other child, or the dream of an unemployed girl seeking a job she loves, or even the dream of a boy who can no longer see the light but still hopes to become a famous musician. These precious dreams are the source of hope and motivation that fuel our lives and push us toward the future.
Yet life is full of unforeseen challenges and obstacles – the path to these dreams is never smooth. And although we may not wish for it, sometimes we face the utmost pain and failure. However, if we hold on, stand strong, we will find ourselves again and understand the profound meaning in every moment of life.
We realize that happiness is not only in what we have but also in how we view and feel about life. We begin to see that sincere tears can heal wounds, and we uncover the beauty in the souls of the ordinary people around us. We learn to stop complaining, to let go of regret, and instead, take on each challenge with strength and perseverance. We discover that our limits can be overcome with effort and determination to change.
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3. Unyielding Willpower
In 1893, a hotel in Nebraska, USA, was consumed by flames. The owner was fortunate to escape the fire, but 5,000 pages of manuscript—years of work he had dedicated in his spare time—were reduced to ashes. With no time to mourn his immense loss, the man immediately rushed to buy a 25-cent notebook and began reconstructing from memory the pages of his lost manuscript.
A person with such persistence and unbreakable willpower was destined for success. That man was Orison Swett Marden, a renowned American motivational author whose books inspired millions of young Americans for generations. He is considered one of the earliest and most exceptional motivational authors in the U.S. Many modern best-selling authors such as Stephen R. Covey and Napoleon Hill were influenced by him. In fact, even today, more than a century later, his writing and the lessons in his works resonate deeply with contemporary readers. Regardless of the era, individuals with unyielding resolve remain role models for others to follow. Three of Marden’s most remarkable works—An Iron Will, Cheerfulness as a Life Power, and You Can, But Will You?—have been translated and published by Zenbooks in Vietnam.
An Iron Will is a collection of lessons and stories about the power of will in achieving success. Perhaps only someone as resolute as Orison, who faced countless adversities, could pen such passionate, determined words. We hope this book will awaken the fierce willpower that lies dormant within everyone. For as he famously said: “Life is always tough, and only you can grow stronger and mighty.”
Link to purchase: shopee.vn/Sách-Ý-Chí-Sắt-Đá-(Orison-Swett-Marden)-i.183927640.6169001852?


4. The Mirror of Patience - Lessons for Success
In his book, The Mirror of Patience – Lessons for Success, Nguyễn Hiến Lê offers a powerful source of inspiration by sharing the real-life stories of individuals who refused to accept the harsh realities of life. These people, driven by diligence, perseverance, and passion, explored new possibilities. Despite facing numerous challenges, their patience enabled them to overcome obstacles and achieve success. This book is part of the Living Right series by Nguyễn Hiến Lê, which provides readers with valuable mentors and lessons for self-growth.
STAY OPTIMISTIC AND POSITIVE: Life is not always smooth and full of happiness, without pain or struggles. Therefore, do not be pessimistic in the face of adversity. Stay positive, live joyfully, and trust that we will find the best solutions to overcome challenges and grow stronger.
LEARN FROM THE EXAMPLES OF OTHERS TO AVOID MAKING THE SAME MISTAKES, AND KNOW THAT YOU ARE ON THE RIGHT PATH: Live with purpose, dreams, and ideals. Know how to get back on your feet every time you stumble on life's journey. Be steadfast, courageous, and resilient in overcoming difficulties to rise above them and achieve your dreams. A vibrant life full of energy that inspires others and benefits society.
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5. Persist Now, Stand Firm in the Future
It is said that the future is built from the days we pass through, overwhelmed by pressure from all sides. This is when we hone ourselves, testing if we can withstand the changes of a life full of uncertainties.
It may sound daunting and something to avoid, but in reality, as long as you persist, everything will be fine. By staying persistent, you'll gradually gather opportunities, courage, and become stronger. With persistence, you can make your dreams a reality, living a life that is more comfortable, lighter, and brighter. Every little bit of effort, every day of perseverance, will make your future journey easier and more fulfilling. On the contrary, if you continue to be afraid, delay, and do nothing, don’t expect tomorrow to treat you better than today. Life keeps moving forward, and there will always be challenges you must face. So, no matter what happens after each sunrise, whether you’re knocked down or gifted with something special, remind yourself: "Persist Now, Stand Firm in the Future."
"Persist Now, Stand Firm in the Future" – a book written with heartfelt sharing and experiences from author aT, aims to help readers feel fulfilled and cherish the values built through their own efforts. It brings peace and joy from within. "A dandelion’s job is not to live like a rose, but to live its own life and bloom its own flower." Indeed, those who are not swayed by life are the ones who can change their lives. Victory always belongs to those who dare to follow through until the end. Once again, with the mantra: "Persist Now, Stand Firm in the Future!"
Hope this encourages you to have a positive heart and be steadfast in your personal growth journey towards a better life. You must keep striving, to live a life without regrets!
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6. The Spirit of Self-Reliance – Exemplars of Virtue and Determination
SAMUEL SMILES (1812 – 1904) was a prominent British political, cultural, and social reformer. In 1837, he began writing for the Edinburgh Weekly Chronicle and Leeds Times, advocating for electoral reforms and the organization of Parliament. By 1838, he became the editor of Leeds Times, a position he held until 1842. In this role, he vigorously fought for progressive goals, including women's suffrage, free trade, and reforms in the rights and duties of parliamentarians. In the 1850s, he realized that self-reliance was the most crucial area of reform, more so than parliamentary systems, and sought to influence the working and middle classes. In 1859, he self-published his famous work.
The book is often called the 'Bible of Liberalism' because it champions thrift and hard work, claiming that poverty is primarily the result of irresponsible habits, while critiquing materialism and indifferent government. The 19th-century liberalism discussed here refers to a political theory based on the natural goodness of humanity, advocating for individual autonomy, political and civil freedoms, the rule of law, and opposition to authoritarian power.
For Smiles, individual effort was the foundation of society and the key to success. Hardworking people would create a strong economy and sound laws, and minimize the damages caused by incompetent leaders, though a poorly organized state could erode these qualities. Smiles also held a deep disdain for those born into wealth and privilege, like the aristocracy of his time. He saw the aristocracy as a group of idlers and proved that talent, virtue, and reputation were not qualities unique to any class and were not determined by ancestry or background. His work, thus, serves as a tribute to the working class. In them, he saw the power of self-reliance and personal improvement, and he tirelessly fought for their right to social mobility. This is why his book has inspired generations of readers to build self-confidence and the drive to rise above their circumstances.
With these acknowledgments in mind, we are proud to present this timeless work, which has withstood the test of time, to readers in our current context, where the spirit of self-education, self-reliance, and personal development—both in knowledge and character—has become more essential than ever and should be encouraged more than ever.
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7. Sức mạnh của lòng kiên nhẫn
Dường như thế giới chúng ta đang sống ngày càng bị cuốn vào vòng xoáy không ngừng của sự bận bịu hối hả, chứa đựng bao hệ luỵ của đời sống công nghiệp hiện đại. Công việc chất chồng, ra đường thì kẹt xe và khói bụi, điện thoại kêu inh ỏi cả trong giấc ngủ..... Tất cả những điều này có vẻ đã trở thành một phần không thể chối bỏ của cuộc sống ngày nay. Hơn lúc nào hết, con người cảm thấy mình cần một trạng thái bình yên, một cảm nhận hạnh phúc - một hạnh phúc không mâu thuẫn với sự thành đạt đòi hỏi sự nỗ lực hằng ngày trong cuộc sống của chúng ta.
Sức mạnh của lòng kiên nhẫn của M.J.Ryan sẽ mang đến giải pháp cho những vấn đề trên. Tác giả nhận thấy rằng những đức tính cao đẹp muôn thuở luôn có sức mạnh đem lại ánh sáng và tình yêu cho cuộc đời chúng ta. Trong cuốn sách này, Ryan sẽ tiết lộ cho chúng ta thấy bằng cách nào mà lòng kiên nhẫn có thể giúp ta làm chậm lại nhịp sống và ngày càng có những cảm nhận tốt đẹp hơn về chính mình. Sự kiên nhẫn sẽ giúp chúng ta phát huy tối đa năng lực bản thân, cho ta khả năng chiến thắng những cơn nóng giận khiến ta phải hối tiếc sau này, giúp ta có sức mạnh theo đuổi và đạt được những điều lớn lao tưởng chừng vượt ngoài tầm với.
Ryan biết rất rõ nếu chỉ cố gắng kiên nhẫn thôi thì chưa đủ. Bà còn chia sẻ với chúng ta một thái độ cần có để giúp ta luôn có thể duy trì và củng cố lòng kiên nhẫn. Nếu bạn mong đợi bản thân tiến dần đến sự hoàn thiện và luôn luôn học hỏi, nếu bạn nhận thấy giá trị của việc kiên trì gỡ rối một vấn đề thay vì chỉ đơn giản né tránh nó, và nếu bạn ý thức rằng còn có nhiều cách giải quyết khác nhau cho cùng một sự việc thì lòng kiên nhẫn của bạn sẽ tăng dần theo thời gian cùng với hạnh phúc thật sự trong hiện tại. Và cao hơn hết là cảm giác mãn nguyện, hài lòng với chính mình.
Link mua: shopee.vn/Sách-Sức-Mạnh-Của-Lòng-Kiên-Nhẫn-First-News-i.28367802.4478586289?


8. Make the future grateful for the effort you put in today
Effort early, success early. The more you strive, the more you gain. If you don't invest any effort, the only thing you'll have is regret. What is so captivating in a book that has won the hearts of over a million young readers in China? Today, let's dive into the book titled Make the Future Grateful for the Effort You Put in Today to discover how you should strive to ensure a future without regret! The book contains four chapters with 50 of the best pieces of advice for young people:
- In your career: You realize that no one sails smoothly through life, and everyone faces obstacles. What you need to do is not blame external factors but quietly improve your skills and learn from your experiences.
- For yourself: You understand that there is much you need to improve, but the opinions of others are less important than your own self-acknowledgment.
- In love: When you are the best version of yourself, you'll attract the best partner.
- In relationships: True friends may not always be around to talk, but they understand you deeply. Whenever you need help, they'll be there for you. Time spent with your parents is priceless, and honoring them is a duty that can never be delayed.
Young people often wish to have it all—money, career, family, friends, and love—even when their talents and experience are still growing. Resonating with this desire, the 320 pages of this book carry a message: "If you give your best effort now, the future will be the moment when you achieve everything you've ever wanted."
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9. Kỷ luật tự giác
Theodore Roosevelt – tổng thống thứ 26 của nước Mỹ từng nói: “Có một kiểu phẩm chất có thể giúp chúng ta lột xác tỏa sáng trong cuộc đời bình thường. Phẩm chất đó không phải tư chất trời cho, không phải nhờ giáo dục, cũng không phải IQ, mà là sự tự giác.”
Thật vậy, thứ quyết định thành bại giữa người với người chính là khả năng tự giác tìm tòi, rèn luyện và cải thiện chính mình. Cùng đọc cuốn sách Kỷ luật tự giác của tác giả Tiểu Dã để hiểu rõ hơn về phẩm chất quan trọng này.
Trong cuốn sách Kỷ Luật Tự Giác, tác giả có viết: “Kỷ luật tự giác là trao cho mình quyền đặt ra quy tắc trò chơi, còn lười biếng là trao quyền đặt quy tắc cho người khác". Cuốn sách Kỷ Luật Tự Giác đầu tiên sẽ giúp cho bạn hiểu được lí do tại sao chúng ta cần sống tự giác, và làm cách nào để xây dựng một khung hành động và những thói quen giúp ta duy trì được phong cách sống này. Kỷ luật tự giác đem đến rất nhiều lợi ích cho cuộc sống của chúng ta. Thói quen này sẽ giúp bạn thay đổi rất nhiều, Bạn sẽ trở nên bình thản hơn, không còn là nô lệ của cảm xúc, giúp bạn học cách tập trung, nâng cao hiệu quả công việc. Tự giác chính là thứ đem lại may mắn, để bạn hiểu rằng sẽ có lúc thời gian mình bỏ ra đã được đền đáp xứng đáng.
Kỷ luật tự giác là trao cho mình quyền đặt ra quy tắc trò chơi, còn lười biếng là trao quyền đặt quy tắc cho người khác. Bạn chọn cái nào?
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10. If you were born clumsy, make up for it with persistence
Have you ever wondered: Why do we have to give our all when some people seem to get everything effortlessly?
Why do we have to race at full speed while others stroll calmly along?
The truth is, most of us aren’t particularly lucky or naturally gifted. Yet, we all dream of a fulfilling life, wanting freedom to travel, to live authentically during our youth...
We have many dreams, but how many of us are truly persistent enough to achieve them?
We want to change the world, yet we can’t even break the habits we despise in ourselves. We want to travel, but we can’t even muster the energy to walk downstairs for food. We want to learn something new, but we can’t find the courage to turn the first page of a book. Gradually, we become passive, complaining about our fate, wishing for our dreams to come true without putting in the effort.
A rough stone needs countless chisels to become a revered work of art. A raw gem has little value until it undergoes the difficult process of being polished, revealing its inner brilliance. Life is the same. Only when you endure what others cannot, push forward on a path few dare to walk, will success greet you.
The great civil rights leader Martin Luther King Jr. once said, “If you can’t fly, then run; if you can’t run, then walk; if you can’t walk, then crawl, but whatever you do, you must keep moving forward.” You might be ordinary, clumsy, or slower than others, but you must be more persistent, more resilient than they are. Because even one second of hesitation can leave you trailing behind thousands. If you aren’t brave enough to act, no one will step in to help you!
If you’re feeling lost, tired, unmotivated, or unsure about your youth... consider reading “Born Clumsy? Compensate with Persistence” by Lu Zi Hao.
It’s not dry or preachy, nor grandiose. “Born Clumsy? Compensate with Persistence” is simply heartfelt words that walk with you through the roughest patches of youth. While there are many people who tell you how to live, sometimes all you need is a kind word, a little understanding, and empathy.
“Just keep going like this.
In the years to come, I hope you and I can both live as our true selves.”
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