Top 10 Most Interesting Books About Generation Z

David Stillman, an expert on Generation Z, along with his 17-year-old son, offers businesses a comprehensive overview of Generation Z – a completely new generation of employees soon to enter the workplace. In Gen Z @ Work, the authors distill seven key traits of this new generation after interviewing hundreds of CEOs and prominent figures. This book serves as a practical guide for businesses regarding the Generation Z workforce.

Author's Note: A new generation is gradually entering the workforce, but it seems like not much has been said about them. Generation Z refers to those born between 1995 and 2012. We may still view this generation as customers who often buy denim jeans or Barbie dolls, but we haven't yet considered them as employees: how should we recruit, retain, manage, and motivate them?

Nothing can stop the arrival of a new generation. And right now, we must start learning about Generation Z. This book focuses specifically on Generation Z in the workplace, aiming to explore how they will work and adapt to office environments. We will answer the question “Who are they?” and explain why this definition fits, introducing seven key traits of this generation (starting on page 69).

• 1. Phigital (a blend of the physical and digital worlds)
• 2. Hyper-customization
• 3. Pragmatism
• 4. FOMO (Fear of Missing Out)
• 5. Community economists
• 6. DIY (Do It Yourself)
• 7. Determination

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Generation Z today mostly consists of individuals under the age of 20 (born between 1995 and 2015). This generation holds the powerful tools of technology, thriving in highly interactive social media environments. As a result, they are expected to achieve tremendous success in business, creativity, invention, and in making significant societal impacts.

Thus, understanding and tapping into the potential of Generation Z is becoming a priority for many strategic planners, business leaders, and industries that need to engage with this generation. Why? Because understanding Generation Z will enable you to:

• Manage and work with a diverse range of age groups
• Build meaningful professional relationships: leverage the energy of youth
• Embark on a lifelong journey of learning, forgetting, and relearning
• Enjoy moments with younger generations without technology creating a divide
• Embrace the value of innovation and uncertainty
• Thrive in a constantly changing world

"Generation Z" is a book that will bridge the gap between generations and bring them together. Released at the end of August 2019, it explores six key factors of the Generation Z Effect that are shaping our world. By understanding Generation Z, leaders and HR managers will gain a clearer, more comprehensive view on how to guide their companies, select future teams, and enhance their leadership skills.

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Perhaps you find it hard to fully relax in the hustle and bustle of daily life, but don't worry, things are much simpler than you think: just a few simple techniques and methods can make all the difference.

With interesting tips, along with advice and activities to help calm your mind, Relaxing Amid Life's Dissatisfactions offers everything you need to find inner peace and fulfillment in life.

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Say hello to your confident, dynamic self!

Confidence plays a crucial role in both personal life and work. Without it, you start to develop negative thoughts about yourself, leading to a life filled with worry and gloom, while your work suffers from a lack of productivity.

But don't worry! Confidence Without Begging will provide you with incredibly useful tips and advice to boost your spirit and elevate your confidence to a whole new level!

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Welcome a newer and more mindful version of yourself.

Do you want to reduce stress, live more peacefully, and feel more fulfilled? Simple yet profound mindfulness practices can help you achieve all of this, as you allow yourself to live in the moment and embrace everything life has to offer.

With numerous strategies focused on empowering affirmations and enjoyable activities, Mindfulness Without Overthinking provides everything you need to make each day filled with gratitude and tranquility.

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Gen Z refers to individuals born between 1996 and 2012. Following the explosive rise of Generation Y (Millennials), the Virtual Living Generation – Gen Z, has emerged as the new force in the digital age.

They are a highly diverse, numerous, and distinct generation unlike any before. With an attention span of only 8 seconds, born into technology, preferring simplicity, and not loyal to any brands, Gen Z is shaping and leading future consumer trends.

In Vietnam, Gen Z makes up over a sixth of the population, with about 14.4 million people – representing the next workforce and a potential “gold mine” of customers for businesses, service providers, educators, and recruiters.

Understanding Gen Z's characteristics and behavioral trends, knowing what they think, do, and enjoy, is crucial to predicting future trends.

How can businesses reach the 'Golden' Generation – the 'Virtual Living' Generation – at the lowest cost?

Gen Z – Decoding the 'Virtual Living' Generation is a well-researched work that delves into the valuable insights of this “virtual” generation. This book will guide you on effective strategies to connect with these interesting and potential customers. It will provide you with the following:

• How Gen Z thinks and behaves in the digital world and the reasons behind their actions.
• Explaining Gen Z's trends from a psychological perspective, including examples such as Instagram, TikTok, online shopping, ride-hailing services, travel, bubble tea, and more.
• A comprehensive view on Gen Z's decision-making process across eight areas: Connection, Entertainment, Learning, Work, Shopping, Transportation, Food, and Fashion.
• A psychological handbook for brands in sectors like business, food, fashion, and technology, aiming to attract Gen Z customers.
• How to connect with and turn the virtual living generation into loyal customers.

Who should read this book:

• Business owners, startups, marketers, online businesses, market researchers, product developers...
• Parents of children born between 1996 and 2012.
• Young Gen Z individuals seeking to explore and understand themselves.

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This book is a story of both success and failure, based on encounters with over 330,000 teenagers over six years. What makes this book unique is its practical guidance on career direction, built on very real-life stories.

"Teacher, I want to become wealthy."

"I want to own a building and live comfortably."

"I want my parents to no longer have to work so hard. I hope they won't suffer anymore."

These are the kinds of stories I heard frequently from students during career counseling sessions. Every student thinks about their future.

When asked about their dreams, many Gen Z members confidently talk about their goals and the steps they are taking to achieve them. However, there are also some who remain uncertain about the meaning of "dreams" and don’t know what they excel at or desire.

In the book *Gen Z in the Digital Age: How to Shape Your Future?*, author Yun Kyu Hoon, through conversations with over 330,000 high school students, offers guidance on how to navigate the path to a successful career—whether you have already found your passion or are still seeking it. This guidance is particularly important in today’s world, where the COVID-19 pandemic and the rapid changes brought by Industry 4.0 are transforming everything. What mindset should you have, which careers should be prioritized, and what skills need to be developed—this book opens the door to these answers.

The book shares career guidance that we didn't learn in school!

Readers of this book will also have a remarkable experience right now, as it reveals stories that are rarely shared in classrooms or at home. You’ll learn the “secrets of success” from people not much older than us, who have realized their dreams or achieved wealth and are now enjoying life. Additionally, readers can discover the "secrets" of those who, though not academically gifted, have thrived in the outside world.

Even if you have no money, aren’t academically exceptional, lack degrees, or weren’t born with a silver spoon in your mouth, this book can change your life and your future. Anyone can achieve success and happiness if they trust and apply these principles in their lives!

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*Gen Z Growing Up* is a book that delves into the struggles of the lonely Generation Z, providing insights that are very much in tune with the essence of Gen Z.

Youth might lack money, status, or time, but it must always be rich in love for family.

Growing up is also a time full of dreams. Sometimes, we don't even have a specific dream because we carry too many hopes and are left uncertain about which one to pursue and live with.

Never let anyone or anything determine your self-worth except yourself.

*Gen Z Growing Up* is like a diary capturing the inner turmoil, thoughts, and confusions of the young people in Generation Z as they embark on their journey into adulthood. As they step cautiously into the world of adults, they are often met with countless questions about the world and self-reflection on their identity, seeking answers to understand their place. This ignites the desire to find themselves, to be recognized, and to shape their identity. This book might not be an encyclopedia of answers, but it will accompany you in discovering the answers that are uniquely yours.

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Ẩn số mang tên thế hệ Z – Gen Z @ College là bức tranh sống động về thế hệ Z, giúp các nhà giáo dục, các bậc phụ huynh, cũng như các nhà tuyển dụng có được sự thấu hiểu sâu sắc về lớp sinh viên mới này, qua đó nâng cao chất lượng giảng dạy và mang lại cho các em cơ hội phát triển tốt nhất trong tương lai.

Cuốn sách chia sẻ với độc giả kết quả nghiên cứu của chính tác giả về thế hệ Z (những người sinh năm 1996 - 2010). Cũng giống như các ấn phẩm khác cùng chủ đề, cuốn Gen Z @ College sẽ góp phần hỗ trợ các nhà làm giáo dục, các bậc phụ huynh, các nhà tuyển dụng hiểu hơn về thế hệ Z. Gen Z @ College cũng được kỳ vọng sẽ giúp các bạn sinh viên thuộc chính thế hệ này hiểu rõ hơn về bản thân họ. Vì vào thời điểm hiện tại, một số thành viên thuộc thế hệ Z đã tốt nghiệp đại học, hy vọng rằng cuốn sách sẽ tiếp tục có giá trị ứng dụng trong môi trường giáo dục sau đại học. Vào thời điểm thế hệ Y (những người sinh năm 1981-1995) ở vào độ tuổi như thế hệ Z hiện nay, các chương trình đào tạo, môi trường học tập và phương pháp giảng dạy đối với giáo dục sau đại học đã được điều chỉnh theo hướng đổi mới. Thế hệ Z cũng cần phải nhận được sự quan tâm và chuẩn bị tương tự như vậy.

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Today’s youth are equipped with modern methods and techniques, constantly coming up with new ideas, perspectives, and bringing fresh energy to their work and lives. However, many find themselves trapped in the gap of soft skills. As a result, many young people with high professional skills get fired due to weak soft skills.

With over 20 years of research, Bruce Tulgan, a renowned expert in training young talent, has provided practical solutions to help managers guide their young employees through essential skills that are often missing. His strategies are flexible and easy to implement in workplace settings.

The book 'Soft Skills of Generation Z' is an essential read for both leaders and Generation Z employees. Bruce Tulgan is the founder and CEO of Rainmaker Thinking, a company that advises top leaders from global corporations. He is also a sought-after speaker and bestselling author of books like 'It’s OK to be the Boss', 'Managing Generation X', and others.

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