Top 10 Most Trusted Authentic Korean Cosmetics Stores on Shopee

Laneige is a luxury and youthful skincare brand from South Korea, beloved by millions of women worldwide. Known for its groundbreaking research and proprietary Laneige Water Science technology, the brand continues to be a leader in skincare innovation, particularly for Asian women.

Whether it's cosmetics or skincare products, Laneige is renowned for its powerful hydration and water-boosting properties. With regular use, Laneige products enhance your skin's natural moisture retention, leaving it soft, glowing, and radiant. Say goodbye to dry or rough skin with Laneige's moisture-rich solutions.

Popular products offered by Laneige:

• Laneige Lip Sleeping Mask
• Laneige NEO Cushion Matte Foundation
• Laneige Water Bank Hydro Cream EX
• Laneige Moist Cream Cleanser for Normal to Dry Skin
• Laneige Layering Lip Bar-Cream (6 trendy colors)

Official Store Link: shopee.vn/laneigevn_officialstore

Missha is not only a leading producer but also a major retail and franchised brand for high-quality Korean cosmetics. Established in 2000, its products are now available in numerous countries worldwide. In Vietnam, customers can conveniently shop for Missha products at the official Missha Official Store on Shopee.

Renowned for its diverse range of beauty products, Missha takes care of everything from skincare to haircare. The brand aims to provide high-quality items at affordable prices, meeting the needs of various consumers. Missha’s products are thoroughly researched and developed using modern technology, ensuring they cater to the unique needs of different skin types.

Missha's popular offerings include:

• Missha Triple Shadow 3-Color Eyeshadow
• Missha Dare Rouge Matte Lipstick
• Missha 4D Curl & Length Mascara
• Missha All-Around Safe Block Sun Milk
• Missha NEW EDITION M Magic Cushion SPF 50+ PA+++ (Perfect Coverage)

Official Store Link: shopee.vn/missha_officialstore

THEFACESHOP là một công ty sản xuất, kinh doanh, bán lẻ và nhượng quyền kinh doanh các sản phẩm chăm sóc da và mỹ phẩm Hàn Quốc, đồng thời là công ty con của tập đoàn LG. Những nghệ sĩ nổi tiếng hàng đầu Hàn Quốc thường được mời làm đại diện cho thương hiệu, có thể kể đến như Kwon Sang woo, Ko SoYoung, Suzy, Kim Hyun Joong,...

Các dòng sản phẩm của THEFACESHOP đều cam kết được chiết xuất từ tự nhiên và đảm bảo an toàn cho người sử dụng, đồng thời đạt hiệu quả cao trong quá trình trong chăm sóc da. Hiện nay, THEFACESHOP đang cung cấp nhiều dòng sản phẩm chăm sóc da cho từng loại da khác nhau, các lĩnh vực chăm sóc như dưỡng ẩm, trị mụn, chăm sóc cơ thể.

Những sản phẩm THEFACESHOP đang cung cấp:

• Chì chân mày TheFaceShop Designing Eyebrow Pencil
• Mặt nạ giấy phục hồi ẩm tối ưu TheFaceShop Real Nature Avocado Face Mask
• Sữa rửa mặt làm sáng da có hạt TheFaceShop Rice Water Bright Rice Bran Foaming Cleanser,...

Link cửa hàng chính hãng: shopee.vn/thefaceshop_officialstore

ETUDE Official Store is the official Shopee store of the popular South Korean cosmetics brand, Etude House. Established in 1995, Etude House is a subsidiary of the renowned Amorepacific Corporation.

The brand offers a wide range of beauty and makeup products, known for their attractive, modern packaging. Since its inception, Etude House has won over customers with its eye-catching and innovative products, especially in the makeup category, such as lipsticks, blushes, and eyeshadows.

Popular products offered by Etude House:

• ETUDE Eyeshadow Stick with Long-lasting Shimmer
• ETUDE Dear Darling Gel Tint
• ETUDE Play Color Eyes Eyeshadow Palette

Official Store Link: shopee.vn/etude.vn

3W Clinic is a well-known brand among beauty enthusiasts, specializing in skincare and cosmetics from South Korea, a country renowned for its high-quality beauty products. The brand has expanded globally and is now available in many countries, including Vietnam, offering a wide range of products such as facial cleansers, mascaras, moisturizers, and body lotions.

All 3W Clinic products are formulated with valuable natural ingredients and rare herbs such as ginseng and reishi mushrooms, combined with modern technology and strict production standards. These products are loved by consumers, and with years of experience in the beauty industry, 3W Clinic is consistently recognized by experts and beauty magazines as one of the safest and most reliable cosmetic brands.

Popular products offered by 3W Clinic:

• 3W Clinic Ginseng Whitening & Moisturizing Face Mask
• 3W Clinic Crystal Peeling Gel with Collagen
• 3W Clinic Multi Protection UV Sun Block

Official Store Link: shopee.vn/vannis.store

Merzy là thương hiệu mỹ phẩm đến từ thiên đường làm đẹp Hàn Quốc, Merzy mang đến cho khách hàng các sản phẩm trang điểm chất lượng tốt với giá cả cực kì phải chăng, phù hợp cho nhiều đối tượng khác nhau và đặc biệt là học sinh, sinh viên. Với những bộ sưu tập luôn tạo được tiếng vang lớn mỗi khi ra mắt, Merzy đã xây dựng được chỗ đứng chắc chắn cho mình trong lòng người tiêu dùng.

Phương châm của Merzy là mỗi người đều có những nét riêng và Merzy sẽ giúp các nàng làm nổi bật những điểm riêng biệt của mình. Hiện nay, bạn có thể mua các sản phẩm chính hãng của Merzy, đặc biệt là các dòng son chất lượng tại cửa hàng Merzy Official Store trên Shopee để đảm bảo được độ tin cậy cũng như sự an toàn cho sức khỏe của sản phẩm.

Những sản phẩm Merzy đang cung cấp:

• Son kem lì Merzy Dreamy Late Night Mellow Tint
• Bút kẻ mắt Merzy Another Me The First Pen Eyeliner
• Phấn má hồng dạng nén Merzy The Heritage Blusher
• Kem nền che phủ hoàn hảo, giữ lớp nền lâu trôi Merzy The First Foundation SPF 20/PA++,...

Link cửa hàng chính hãng: shopee.vn/merzy.officialstore

Korean cosmetics are highly popular across Southeast Asia, including Vietnam, thanks to their wide range of both premium and affordable products with great quality. These products help achieve flawless skin and perfect makeup tones. Among the reputable official Korean cosmetic stores on the Shopee e-commerce platform, Bbia Official Store stands out. This is the official store of the Bbia cosmetics brand on Shopee. Despite being a relatively young brand, Bbia has gained immense popularity, especially among young consumers, thanks to its range of matte lipsticks and tints. The store offers exclusive discounts and gifts during special events like March 8th, January 20th, and more.

Popular Products Available at Bbia Official Store:

• Bbia Never Die Brush Eyeliner
• Bbia Last Velvet Lip Tint Ver 5
• Bbia Last Skin Foundation
• Bbia Ready to Wear Palette

Official Store Link: shopee.vn/bbia_officialstore

OHUI is a premium cosmetics brand from South Korea, offering a wide range of skincare, makeup, sun protection, cleansing, and body care products. In addition to products beloved by women, OHUI also offers items specifically designed for men.

Founded by the major LG Group and operated under LG Household & Health Care, OHUI products are known for their luxurious and elegant packaging, capturing the attention of many. The brand focuses on skin regeneration and nourishment, with its products highly regarded for their ability to restore and enhance skin health. In Vietnam, you can easily purchase OHUI products through the official store on Shopee, OHUI Official Online Store.

Popular OHUI products:

• OHUI Rouge Real Lipstick
• OHUI Ultimate Brightening Cushion
• OHUI Extreme Bright Cleansing Foam
• OHUI Day Shield Perfect Sun Black SPF50+ PA++++
• OHUI Ultimate Cover Cushion Matt Finish SPF50+ PA+++,...

Official Store Link: shopee.vn/ohuivietnam_officialstore

Inspired by the eternal beauty of the plum blossom blooming in the snow, Sulwhasoo is one of South Korea's leading beauty brands. Beyond offering timeless beauty, it embodies the true aesthetic values drawn from the philosophy of harmony and balance—between body and mind, tradition and modernity. Sulwhasoo also taps into ancient wisdom, applying the unchanging laws of nature to core values, seeking the ideal beauty through precious natural ingredients that nurture a balanced and harmonious beauty from within.

As a premium herbal cosmetic brand under the AmorePacific Group, Sulwhasoo continuously researches and innovates to provide comprehensive beauty solutions that win the hearts of women both in the East and the West. Today, Sulwhasoo offers a wide range of skincare products that are loved by beauty enthusiasts worldwide.

Featured Sulwhasoo products:

• Sulwhasoo Essential Lip Serum Stick
• Sulwhasoo Overnight Vitalizing Mask Ex
• Sulwhasoo C.G.R SERUM Anti-Aging Ginseng Essence
• Sulwhasoo Snowise Brightening Cream,...

Official Store Link: shopee.vn/sulwhasoo_official_store

Innisfree is one of the leading cosmetic brands in South Korea. Specializing in the production and distribution of skincare, makeup, and body care products, Innisfree shares the benefits of nature from Jeju Island. The brand promotes the beauty of sustainable living and environmental friendliness, aiming to protect the ecological balance. Innisfree’s mission is to deliver true, healthy beauty through nature’s gifts.

Most Innisfree products are made from natural, skin-friendly ingredients that are gentle and safe for your skin. Depending on your skin type (oily, dry, or combination), you can select the right skincare products. While many beauty stores across the country sell Innisfree products, purchasing directly from the Innisfree Official Store guarantees authenticity and the best shopping experience for safe and effective skincare.

Innisfree products available:

• Innisfree Green Tea Foam Cleanser
• Innisfree Auto Eyebrow Pencil
• Innisfree Glow Tint Lip Balm
• Innisfree No Sebum Mineral Color Powder
• Innisfree Super Volcanic Pore Clay Mask 2X

Official Store Link: shopee.vn/innisfreevietnam_officialstore