Top 10 Most Trusted Whitening Cream Brands

Laneige, a subsidiary of Amorepacific Corporation founded by Suh Seong-Hwan, is known for producing skincare, cosmetics, and health care products. The brand applies a combination of art and science to create products that hydrate and rejuvenate the skin, leaving it fresh and luminous all day long. Laneige’s signature Snow Crystal Water technology delivers deep hydration, protecting skin from pollutants and stressors that can dull the complexion. Laneige has become famous for campaigns like 'Live like a movie' and 'Everybody New Face'. The brand's ambassadors include top actresses Song Hye Kyo, Lee Na-young, and Jun Ji-hyun. Laneige’s hero products include the Water Sleeping Mask, Firming Sleeping Pack, Water Bank, and the BB Cushion, among which the White Plus Renew Original Cream stands out as a key whitening treatment.

This cream, with its advanced whitening formula, provides instant protection against environmental stress and pollution. It works to lighten the skin by two shades, leaving it brighter and more radiant.

Key Benefits:

• Gel-like texture, absorbs quickly.
• Offers optimal hydration without a sticky feeling, ideal for the humid Vietnamese climate.
• Clinically tested and dermatologist-approved for safe skin whitening.

Price: 850,000 VND

Sulwhasoo was founded by Suh Seong-Hwan, the visionary behind the renowned Amorepacific Group of South Korea. Before launching this brand, the founder developed several skincare lines infused with ginseng extracts. Sulwhasoo quickly gained popularity thanks to its premium products, all of which are formulated using over 3,000 types of herbs. The brand now has a global presence, and one of its top-selling products in Vietnam is the Sulwhasoo Snowise Brightening Serum. This serum brightens the skin with its innovative formula, which includes ginseng extracts that enhance skin elasticity. The active ingredients like saponins and polysaccharides from ginseng help firm the skin and inhibit melanin production, providing deep nourishment and creating a dewy, radiant complexion.

The ginseng extract is a key element that helps maintain skin hydration, promotes cell regeneration, and detoxifies the skin, leading to a smooth, even complexion. Additionally, ginseng has anti-aging properties that restore and rejuvenate skin, stimulate collagen production, and improve skin texture.

Key Benefits:

• Restores skin to a firm, healthy, and luminous state.
• Deeply nourishes and hydrates the skin.
• Soothes and improves blood circulation for the skin.

Price: 3,000,000 VND

Hada Labo products are beloved for their incorporation of Japanese principles: perfection and simplicity. The Japanese belief that 'simple beauty is the most perfect beauty' is reflected in the brand's approach. Hada Labo emphasizes a minimalist skincare routine, avoiding synthetic additives, artificial fragrances, parabens, alcohol, and mineral oils. Instead, it focuses on ingredients that directly benefit the skin, ensuring high purity and effectiveness in their products.

Beyond Japan, Hada Labo has earned fame for offering affordable, skin-friendly moisturizers. Among them, the Hada Labo Perfect White Brightening Cream is a popular choice among women.

The Hada Labo Perfect White cream contains pure Arbutin, which helps inhibit the formation and spread of melanin, preventing dark spots and skin discoloration. Vitamin C and Vitamin B3 provide antioxidant protection and improve the appearance of uneven skin tones. Additionally, Hyaluronic Acid and Nano Hyaluronic Acid deeply hydrate the epidermis, improve skin elasticity, and leave the skin smooth, plump, and soft.

Key Benefits:

• Suitable for all skin types, including dry and cold weather.
• Highly effective in brightening skin.
• Provides deep hydration and helps reduce dark spots.

Price: 200,000 VND

L’Oreal Paris originated from the French brand Auréole, founded by chemical engineer Eugene Schueller, who first introduced a hair dye product. In 1909, Schueller registered the company, and by 1920, he expanded by hiring three chemists. By 1984, L’Oreal had employed 1,000 chemists worldwide. Now present in 120 countries, L’Oreal Paris continues to follow the principle of offering top-quality products at affordable prices.

After over 100 years, L’Oréal has become the world’s largest cosmetics and beauty company, specializing in hair and skincare products, including the L’Oréal White Perfect Night Cream, which has played a key role in the brand's global success.

Featuring an advanced formula, L’Oréal White Perfect Night Cream works at the root cause of melanin production to reduce dark spots, improve skin tone, and brighten the complexion. Ingredients like Vitamin CG, Tourmaline crystal, and Melanin-Vanish technology provide an effective solution for achieving a glowing, even-toned, radiant skin.

Key Benefits:

• Smooth, fast-absorbing cream that leaves skin feeling fresh without clogging pores.
• Provides UV protection with SPF 17 PA ++.

Price: 160,000 VND

Vào tháng 1/2009, 3CE chính thức được thành lập bởi công ty Stylenanda Hàn Quốc. Stylenanda sở hữu nhiều nhãn hiệu thời trang nổi tiếng, dẫn đầu xu hướng tại Hàn như: Quay eyewear, KKXX, Jeffrey Campbell, ADEEN,… Sau 2 năm thâm nhập thị trường mỹ phẩm, đến năm 2009, Stylenanda chính thức cho ra thương hiệu 3CE.

Được tạo nên với phương châm giúp phái đẹp tỏa sáng, thời trang với phong cách makeup hiện đại. Hướng tới đối tượng khách hàng chủ yếu là những bạn gái năng động, những quý cô thanh lịch.

3CE ngày càng được ưa chuộng ở thị trường Việt Nam, trong đó kem dưỡng trắng da 3CE White Milk Cream là sản phẩm đang rất hot trên thị trường, được nhiều chị em quan tâm nhờ khả năng làm trắng cùng thành phần chiết xuất thiên nhiên an toàn, hiệu quả. Được chiết xuất từ thiên nhiên với những nguyên liệu lành tính như sữa, protein, collagen giúp nuôi dưỡng, chăm sóc da cẩn thận từ bên trong.

Ưu điểm vượt trội:

• Xóa mờ, làm giảm các loại sắc tố gây đen sạm giúp da sáng, đều màu.
• Se khít lỗ chân lông, tăng cường độ ẩm giúp da trở nên láng mịn.
• Kiểm soát, loại bỏ các bã nhờn, dầu thừa trên da đặc biệt là da hỗn hợp.
• Tăng cường dưỡng ẩm, duy trì độ láng mịn.
• Rất thích hợp với những bạn có làn da khô da dầu.

Giá: 560.000 đồng

With over 140 years of history, Shiseido has continually brought the finest skincare innovations to people worldwide. The brand is renowned for its constant research and development of modern beauty formulas that meet the ever-growing demands of skincare. Shiseido has long been a trusted choice in Vietnam, where it has been a favorite for many women seeking to pamper and enhance their skin.

The Shiseido White Lucent MultiBright Night Cream has become a beloved nighttime skincare solution across various countries. This cream addresses skin concerns like dark spots and hyperpigmentation by revitalizing the skin's natural restorative power. The brightening technology boosts the skin's natural repair mechanisms, providing overnight nourishment and preventing excessive melanin production, resulting in a more even and radiant complexion.

The cream's smooth, fast-absorbing texture works to rejuvenate the skin while you sleep, promoting cellular regeneration and reviving the skin's energy for a refreshed morning glow.

Key Benefits:

• Addresses multiple skin concerns by enhancing the skin's inherent restorative abilities.
• Boosts the skin's overnight repair functions.
• Supports the skin’s natural defenses to prevent overproduction of melanin.
• Improves the appearance of dark spots and pigmentation.

Price: 1,665,000 VND

Since 1970, leading cosmetic researchers in Japan have been developing a groundbreaking new product line called "Secret Key", aimed at discovering the formula for naturally bright, clear skin. Their persistent research led to the discovery of a unique essence found in Japanese sake fermentation. Soon after, they realized this fermented essence contained numerous nutrients beneficial for skin, promoting a youthful, natural radiance. In December 1980, the brand was renamed SK-II and became internationally renowned.

Today, SK-II is a leading brand in Japan, trusted by millions of women worldwide, with its SK-II Cellumination Deep Surge EX Whitening Cream being one of its signature products. Specially designed for women over 30, the cream targets age-related concerns such as dry skin, fine lines, and uneven skin tone.

Its key ingredient, Pitera – the legendary skincare essence, combined with the Aura White Cocktail made from seed extracts, works to regulate melanin production, preventing dark spots, pigmentation, and restoring dry, rough skin.

Key Benefits:

• The cream has a light, pleasant fragrance, absorbs quickly without any sticky residue.
• The gel texture allows for rapid absorption.
• Deeply moisturizes the skin, leaving it smooth, bright, and even-toned.

Price: 2,850,000 VND

Ohui is a prestigious brand under LG Housegood and Health Care, a leading cosmetics company in South Korea and the first to receive the CMG certification. Ohui is widely recognized across the globe and is a favorite among women. Besides products for women, Ohui has also created a men's skincare line called Ohui For Men.

Ohui is renowned for its wide range of skincare, makeup, cleansing, and body care products, such as face washes, foundations, serums, highlighters, blushes, lipsticks, eyeliners, toners, sunscreens, and many others. A standout product in their line is the OHUI Extreme White Cream for Whitening and Anti-Aging.

This cream is formulated to brighten dark skin and improve its radiance. Key ingredients like Snow Vitamin and white daffodil extract quickly absorb into the skin, fading dark spots, preventing aging, and revealing smoother, more luminous skin.

Key Benefits:

• Reduces the appearance of fine lines and regenerates skin effectively.
• Stimulates collagen production, hydrates, and revitalizes the skin while slowing down aging processes.
• Effectively whitens and moisturizes the skin.
• Reduces melanin production, evens out skin tone, and diminishes wrinkles.
• The lightweight formula penetrates deep into the skin, using vitamin-based whitening ingredients and snow mushroom extract to transform skin into a smooth, radiant complexion.
• Improves dull skin tone, suitable even for the most sensitive skin without causing irritation.

Price: 2,100,000 VND

Whoo, also known as The History of Whoo, is a luxury skincare brand from South Korea, part of the LG Household Care Group. Its name evokes the elegance of royal women from ancient palaces, as well as the refinement of Asian femininity. Whoo products feature wild ginseng and snow lotus extracts, aiming to deliver naturally bright, radiant skin. Combining traditional royal court formulas with Eastern medicine and advanced cosmetic research, Whoo is tailored to meet the needs of Asian skin.

Whoo focuses on maintaining skin balance and addressing aging-related concerns rather than common skin issues. Originally produced in limited quantities, the brand's popularity has led to a wider product range. With herbal extracts, Whoo's skincare and makeup products are now available in many countries worldwide.

The Whoo Whitening & Moisture Cream is crafted from rare royal herbal ingredients, providing nourishment, balancing moisture, whitening the skin, offering sun protection, and smoothing fine lines for a luminous, youthful complexion. This cream helps eliminate dark spots and uneven skin tones while adding hydration to keep skin plump and smooth. It provides essential nutrients for brighter skin, reduces pigmentation, and aids in the absorption of anti-aging benefits, leaving skin youthful and soft.

Key Benefits:

• Soft, creamy texture that feels gentle on the skin.
• Natural ingredients that are gentle and non-irritating.
• Sun protection with SPF30/PA++.
• Daily brightening effects due to nano-emulsification technology.
• Long-lasting hydration that keeps skin smooth and moisturized.
• Quickly absorbs with a silky, powdery finish.

Price: 2,300,000 VND

Innisfree is a natural skincare brand under the AmorePacific Corporation of South Korea, founded in 2000. Known for its focus on natural ingredients, Innisfree offers two main product lines: makeup and skincare. The brand’s name comes from the poem The Lake Isle of Innisfree, combining "Innis" and "free" to convey a sense of tranquility. With key ingredients like green tea, tangerines, rapeseed flowers, seaweed, and volcanic rock powder sourced from Jeju Island—often referred to as a paradise on Earth—Innisfree products are gentle yet effective.

Innisfree’s products are known for being skin-friendly and promoting a natural beauty. Among these, the Innisfree White Tone Up Cream is highly sought after for its ability to improve skin tone. Enriched with mulberry extracts and various berry fruits, this cream helps to even out skin color, reduce melanin production (the cause of dark spots), and provide a brighter, softer complexion. As a part of your nightly skincare routine, it helps nourish and hydrate your skin while you sleep.

Key Benefits:

• Brightens skin, fades dark spots, and evens skin tone.
• Enhances skin elasticity, leaving it smooth and firm.
• Inhibits melanin production, preventing darkening of the skin.
• Revives skin’s health and radiance.
• Has a pleasant fragrance with gentle, skin-friendly ingredients.

Price: 530,000 VND