1. Chipi Shop
With a mission to lead in lingerie trends, Chipi Shop offers a wide variety of fashionable lingerie, aiming to become a reliable and major distributor in Vietnam. The products are made with high-quality standards, produced in local factories, and pass rigorous testing by Japanese experts. Chipi Shop operates on three core principles: top-quality products, a trustworthy brand, and competitive pricing. The store is dedicated to offering customers beautiful, safe, and high-quality products, created to meet international standards.
Chipi's dedicated staff follow a customer-first philosophy: 'In our company, the only boss is the customer. The customer can fire anyone, from the director to the staff, with their purchasing decision.' By working to satisfy customers and ensuring a 'win-win-win' situation—affordable, high-quality products for customers, pride for the sales team, and satisfaction for Chipi Shop—Chipi continues to grow as a trusted lingerie brand in the market.
CONTACT INFORMATION:
Address:
- 662 Hoàng Hoa Thám, Vĩnh Phú, Tây Hồ, Hanoi (Main Office)
- 10 Hoàng Xá, TT. Quốc Oai, Quốc Oai, Hanoi
- ...
- https://chipi.vn/pages/he-thong-cua-hang
Phone: 0963 485 889 & 0914 269 143
Email: [email protected]
Website: https://chipi.vn/
Facebook: www.facebook.com/ChipiVietNam/
Shopee Mall: https://shp.ee/dmjaimd
Lazada Mall: https://bit.ly/3wR9u5P
Tiki Mall: https://bit.ly/3qMlcxw


2. Venus Charm
Venus Charm is a leading lingerie brand in Vietnam, specializing in the distribution of wire-free lingerie. Inspired by the Greek goddess Venus, who embodies love, beauty, and elegance, Venus Charm aims to provide Vietnamese women with lingerie that enhances their charm, sensuality, and confidence. Through every piece, the brand strives to bring the perfect blend of allure and grace to women.
From humble beginnings in a 2m2 space selling traditional Ao Dai, to a 6m2 shop in Bạch Mai, Venus Charm has grown significantly. Despite early challenges, the owner remained passionate, building strong customer relationships along the way. If you've been a customer from the early days, you would recognize the energetic and warm-hearted owner who has turned Venus Charm into a trusted brand. Today, Venus Charm operates four spacious stores and is a well-known name in the Hanoi retail lingerie market.
With a young, friendly, and enthusiastic team, Venus Charm continues to deliver the same values it started with—providing high-quality wire-free lingerie that speaks to the elegance and beauty of every woman. The brand's mission remains unchanged: offering Vietnamese women lingerie that makes them feel confident, alluring, and truly special.
CONTACT INFORMATION:
Address:
- 137 Chùa Bộc, Đống Đa, Hanoi
- 124 Cầu Giấy, Cầu Giấy, Hanoi
- ...
- www.facebook.com/Venuscharm.com.vn/
Phone: 0989 935 818
Email: [email protected]
Website: https://venuscharm.vn/
Facebook: www.facebook.com/Venuscharm.com.vn/
Opening Hours: 08:00 - 22:00
Shopee: https://shopee.vn/venuscharm


3. The Clothé
The Clothé offers a diverse range of lingerie in various colors, focusing on modern materials like lace and cotton. Their designs are soft and comfortable, providing a pleasant wearing experience. Known for their elegant and unique designs, The Clothé collections have become highly sought after, making it one of the most talked-about lingerie brands. The Clothé has captured the hearts of women, establishing itself as a key player in the lingerie fashion industry.
The shop's standout items include large bralettes and some with thin padding, carefully crafted to reflect a high sense of aesthetics. These pieces are perfect for modern women, with eye-catching details, especially the versatile straps that create a sensual and delicate look. Even if a bra or panties happen to show unexpectedly, the design ensures it remains tasteful and never off-putting, which is a common strength across all collections from The Clothé.
CONTACT INFORMATION:
Address: 55 Ngõ 140 Giảng Võ, Ba Đình, Hanoi
Phone: 0708 964 141
Email: [email protected]
Website: https://theclothe.vn/
Facebook: www.facebook.com/theclothe/
Opening Hours: 11:00 - 21:00
Shopee: https://shopee.vn/theclothebralette


4. iBasic Lingerie
Founded in Los Angeles, USA, in 1990, iBasic has over two decades of experience in creating lingerie products for a wide range of customers, including women, men, teens, and children. Now, iBasic Lingerie has arrived in Vietnam.
Women feel most confident when their lingerie fits close to their body and provides maximum comfort. iBasic is proud to offer a diverse selection of daily wear and special occasion lingerie, designed to suit all body shapes. Their bras come in various cup sizes, easily paired with dresses for parties or traditional Ao Dai. Additionally, iBasic provides accessories and shapewear, like nipple stickers and adhesive bras, to make women feel both seductive and refined.
iBasic also offers sleepwear, loungewear, and essential items for men, teens, and children. For men, iBasic has comfortable underwear and loungewear that fit well and offer comfort. For kids, iBasic offers cute, stretchy, sweat-absorbing cotton designs, perfect for active play. The brand also provides a line for teens, including first bras and training bras that cater to their style and school uniforms.
CONTACT INFORMATION:
Address:
- Lot T277, 2nd Floor, Aeon Mall Ha Dong, Dương Nội New Urban Area, Ha Dong, Hanoi
- Lot F2-A16C, 2nd Floor, Lotte Center Hanoi, 54 Liễu Giai, Cống Vị, Ba Đình, Hanoi
Phone: 1900 068 606 & 0909 543 738
Email: [email protected]
Website: https://ibasicvietnam.com/
Facebook: www.facebook.com/iBasicVietnam/
Opening Hours: 09:00 - 22:00
Shopee: https://shopee.vn/ibasicvietnam


5. Ladali - Lingerie World
If you've ever participated in fashion review groups on Facebook, the name Ladali is probably very familiar to you. Widely trusted and loved by many women, Ladali has received glowing reviews from its loyal customers. Thanks to its reputation, Ladali has grown into one of the most sought-after lingerie brands in recent times.
Targeting young, modern women, Ladali offers trendy and youthful designs that always stay ahead of fashion trends. When shopping at Ladali, you can expect satisfaction with both product quality and their professional policies on returns and exchanges. By placing a high value on trust, Ladali has successfully built lasting relationships with customers, leading to its growing popularity.
Anyone who's shopped at Ladali can attest to the brand's attention to detail and professionalism. Their products are beautifully packaged before delivery, making the experience even more delightful for customers. The soft, high-quality fabrics and modern, stylish designs make their lingerie both comfortable and fashionable. With all these features, it's no wonder Ladali has become a favorite shopping destination for many.


6. Z-Girl
Embracing a trend of individuality and stylish uniqueness, Z-Girl has become a go-to brand for fashion-forward lingerie and accessories, especially loved by the youth of Hanoi. The shop’s distinct atmosphere and inviting decor make it a welcoming place for anyone, even if it's your first visit.
What really sets Z-Girl apart is the friendly and professional customer service. The staff is always eager to offer personalized advice, ensuring that young lingerie enthusiasts leave with exactly what they want. Whether you’re after cute, comfortable panties, chic Mandhari cross-strap bras, adjustable drawstring tops, or the perfect-fitting leggings that don’t pill, Z-Girl offers it all with an irresistible charm.
Located in a cozy home setting, Z-Girl allows you to shop at your convenience, with prices that are more affordable than other stores, making it especially budget-friendly for students. It’s the perfect spot for anyone looking for quality lingerie without breaking the bank.


7. Wacoal
Wacoal, a long-established brand in Vietnam, has become a household name when it comes to lingerie shopping for women. Not only popular in Vietnam, but Wacoal also has an extensive network of stores across countries like Malaysia and the Philippines. Known for its soft, stretchy fabrics, Wacoal’s products have earned the trust and loyalty of many customers.
The brand’s lingerie designs are simple yet effective, primarily made from cotton or stretch fabrics in neutral, elegant colors. Wacoal’s understated designs emphasize comfort, making them suitable for a wide range of customers, from students to working professionals. Its simplicity has made it a go-to choice for those who appreciate practicality without sacrificing style.
Wacoal’s stores are operated by a team of skilled, well-trained staff who ensure a professional shopping experience. Beyond offering high-quality, comfortable products, Wacoal also provides excellent customer service, maintaining its reputation as a trusted national brand.


8. Triumph Lingerie
Triumph, a renowned lingerie brand, has long captured the hearts of women in Hanoi and across Vietnam. With a widespread presence throughout the country, Triumph has firmly established itself as a leading brand trusted by many.
The brand’s lingerie collection is known for its high quality, reflecting the strength of a well-established name in the fashion industry. While quality is a top priority, Triumph also pays close attention to design and aesthetics. The brand focuses on simplicity, elegance, and refinement, ensuring that each product radiates sophistication. It is this meticulous attention to detail that has earned Triumph the loyalty of customers over the years.
Shopping at Triumph, you’ll experience professionalism in every product and excellent customer service. However, one drawback is the relatively higher prices compared to other brands. Still, customers continue to choose Triumph because they believe the quality justifies the price.


9. Mahola Lingerie
Mahola lingerie is a favorite among young people for its simple yet adorable designs, appealing to various tastes. Mahola products are primarily designed to be smart and convenient for users. This has made Mahola a popular choice among a wide range of customers, from students to young adults and middle-aged individuals.
With a focus on comfort, Mahola continuously strives to offer the best and safest products. The brand's offerings are highly competitive in the market, providing not only guaranteed quality but also affordable prices and intelligent designs. Moreover, Mahola is always innovating its products, introducing new, user-friendly designs that cater to women’s needs.
At Mahola, you’ll experience attentive customer service, where staff offer thoughtful advice. A good product is not just about aesthetics and trendy designs but also about being suitable for the wearer. Mahola understands this and makes sure to provide honest recommendations while maintaining its reputation built over many years.
CONTACT INFORMATION:
Address: 245 Giáp Nhất, Nhân Chính, Thanh Xuân, Hanoi
Phone: 0962 103 426 & 0969 687 992 (wholesale)
Email: [email protected]
Fanpage: www.facebook.com/dolotdethuongmh/
Business Hours: 09:00 AM - 09:00 PM
Shopee: https://shopee.vn/mahola.dolotdethuong


10. MiaLala Lingerie
Inspired by the character Princess Mia from "The Princess Diaries," MiaLala is not about the glamorous princess, but rather an everyday, approachable, and uniquely individual princess.
MiaLala is a women's lingerie store that offers products that break away from the typical perception of lingerie being sexy or provocative. Instead, MiaLala focuses on creating functional, comfortable lingerie suited to all needs. Whether you're plus-sized or petite, young or mature, single or married, casual or seductive, MiaLala has something for you, because everyone deserves to embrace their own style.
Understanding their customers' desires, the MiaLala team is continuously striving to learn, improve, and enhance their service. With 11 branches, the stores provide a cozy, welcoming, and stylish shopping experience.
At MiaLala, the products are carefully curated for quality, variety, and affordability to meet every customer's needs. The friendly Mia team goes beyond just sales—they are your lingerie friends, ready to offer expert advice and recommend the best options for you!
MiaLala isn’t a high-end, expensive lingerie store; it’s still the familiar MiaLala that understands your needs, but now better than ever.
CONTACT INFORMATION:
Address:
- 282 Bà Triệu, Lê Đại Hành, Hai Bà Trưng, Hanoi - 0394 042 668
- 148 Cầu Giấy, Quan Hoa, Cầu Giấy, Hanoi - 0984 912 260
- ...
- https://mialala.vn/he-thong-cua-hang
Phone: 0706 080 000
Email: [email protected]
Website: http://www.mialala.vn/
Fanpage: www.facebook.com/Mialala2014/
Business Hours: 09:00 AM - 10:00 PM
Instagram: https://www.instagram.com/mialala.vn/
Shopee: https://shp.ee/tm5d9af
Lazada: https://bit.ly/LazadaMialala


