1. Research the Brand Information
In a sea of stunning brands and flashy advertisements, it can be overwhelming to make a choice. Many believe that expensive, high-end cosmetic brands offer the best results, but it's essential to differentiate whether the price is driven by innovative beauty technology or just marketing campaigns.
Ultimately, the effectiveness of cosmetics depends on your skin type and budget. Choose reputable brands with positive customer reviews to ensure quality products.


2. Learn How to Identify Fake and Genuine Products
Currently, the market is flooded with both authentic and counterfeit cosmetics. Fake products are becoming more sophisticated, so it's crucial to thoroughly research the product you're considering. Learn to spot signs that differentiate real from fake to avoid purchasing subpar items. Equip yourself with the right knowledge to avoid being deceived.


3. Be Cautious with Promotional Offers
Some stores that sell counterfeit cosmetics may not offer huge discounts to avoid suspicion. Instead, they use tactics like 'Buy 1 Get 1 Free' promotions to exploit customers' desire for bargains. If you come across deals that seem too good to be true and promotions that last for extended periods, be cautious as it could lead to wasted money and disappointment.


4. Find Reputable Cosmetic Shops
After browsing through various shops, narrow down your options to trustworthy stores that offer reasonable prices and have a solid customer base. This will make future purchases much easier when you need cosmetics. Popular stores like Hasaki Beauty, Koala Cosmetics, and Nguyễn Oanh Shop are known for their credibility, and they interact with customers via social media platforms like Facebook, so you can easily check them out.
If you prefer online shopping on e-commerce platforms, choose shops marked as Mall or those with many followers, and don't forget to read customer reviews.


5. Choose Shops with Plenty of Deals
When shopping for cosmetics and aiming for cost-effectiveness, look for stores that offer deals such as free shipping, easy returns, reward points, and regular discounts. To find these shops, you should take the time to research and explore a few options before making your decision.


6. Try Minisize Products Before Fullsize
While a full-size product might seem like a better deal, purchasing one that causes irritation or isn't suitable for your needs is a waste. To avoid spending unnecessarily, it's a good idea to buy smaller-sized products, like minisize or tester versions, and try them for about two weeks to a month to see if they're a good fit for your skin.


7. Be Patient with Cosmetic Use
No cosmetic product will give you instant results after just one use. Skin care and treatment products usually take at least a month to show noticeable effects. Results can vary based on your skin type, condition, physiological factors, and metabolism, so the effectiveness and time frame may differ from person to person. Skincare is a long-term process, so once you find the right product and follow the instructions carefully, your patience will be rewarded with beautiful skin.


8. Understand your skin type and condition before purchasing cosmetics
This is essential whether you're buying skincare or makeup products. You need to understand your skin type and condition because everyone's skin is different. Is your skin oily, dry, or combination? Or are you dealing with sensitive skin, acne, pigmentation, or enlarged pores? Knowing your skin will help you identify what your skin needs, allowing you to choose the right products.
It is advised to visit reputable places such as dermatology hospitals, beauty centers, or authorized cosmetic brand showrooms for a skin analysis. There, you'll find out your skin type and condition. Also, make sure to know if you're allergic to alcohol, fragrances, or any other ingredients in cosmetics to avoid any reactions.


9. Identify the type of cosmetic product
When buying cosmetics, your first task is to determine what type of product you're selecting. Nowadays, many stores specialize in products from countries such as Korea, Japan, the US, and France, so you should research where your product originates from to find the right store.
In addition, some stores focus on makeup products, while others specialize in skincare. Thus, identifying the type of cosmetic you need is a crucial first step in making a purchase.


10. Research product information
Before purchasing any cosmetic product, it's important to examine its ingredients. When you're drawn to a specific product, take a moment to pause your excitement and spend time researching its components, as well as reading reviews from people who have already used it. This will help you decide if it's the right choice for you.
You can find valuable information from various sources, with beauty bloggers being one of the easiest to access. These beauty enthusiasts often share their insights and experiences. For instance, if you're looking to treat acne, seek products containing salicylic acid, retinol, or benzoyl peroxide. On the other hand, if you have sensitive skin, it's best to avoid products with fragrances or alcohol. Make it a habit to read the ingredient list before purchasing.

