Top 13 Most Popular Foundation Brands

If you're looking for an affordable foundation with good performance, L'Oreal True Match Liquid Foundation should not be overlooked. L'Oreal has created this product in 10 shades, suitable for various skin tones, especially for Vietnamese women.

The glass bottle with a pump is not only convenient and hygienic but also visually appealing. The liquid formula of L'Oreal True Match Liquid Foundation blends easily on the skin, providing a lightweight, natural finish without excess shine. It also offers sun protection, making it a great option for everyday, natural makeup.

This foundation contains Hyaluronic acid to hydrate the skin without feeling heavy or suffocating. After applying it, you can feel your skin hydrated and smooth. The product also uses Opti-Match™ technology with ultra-fine Micro-Matching particles that reflect light, creating a radiant glow on the skin. If you wipe your face with a tissue, the particles will shimmer, enhancing the light reflection and giving the skin a luminous, bright appearance.

For drugstore products, few pay attention to skin tones like L'Oreal Paris True Match Liquid Foundation. Most brands focus only on lightness or darkness, but to make the foundation truly blend with the skin, it's not enough to consider just light and dark. Today, beauty enthusiasts also care about the undertones, and while this product doesn't specifically mention undertones, choosing the right shade for your skin tone will ensure the foundation blends naturally with your complexion.

Purchase link: shopee.vn/Kem-nền-mịn-da-dạng-lỏng-L'Oreal-Paris-True-Match-Liquid-Foundation-(30ml)-Tông-G2-Gold-Porcelain-i.152872415.2609644143

LANEIGE is a youthful, dynamic, and trendy cosmetics brand designed for all women. Leading in the field of hydration research, it maximizes the potential of water through the Water Recipe formula. The idea behind this formula is that plump skin, fully hydrated, is the solution to various skin problems. Deep hydration nourishes the skin, strengthens the skin's protective barrier, detoxifies, and maintains a healthy, clear, and radiant complexion.

With its trendsetting and creative products, LANEIGE has quickly captured the hearts of millions of women in Asia and succeeded in over 15 countries worldwide. Life with radiant moments and skin glowing with moisture is a new beauty concept introduced by LANEIGE.

The Laneige Neo Foundation Matte 48H Foundation (30ml) is an ultra-light foundation that keeps the skin moisturized all day long, providing a flawless finish that lasts for 48 hours.

Purchase link: shopee.vn/Kem-Nền-Mịn-Lì-48H-Laneige-Neo-Foundation-Matte-30ml-i.147191228.13015709908

Innisfree is a cosmetics brand from Korea that specializes in products made from natural ingredients, ensuring they are safe and gentle for Asian skin. The foundation from Innisfree is one of the best choices available. It’s ideal for those who enjoy a natural, light makeup look. Innisfree My Foundation has been carefully crafted with attention to detail, offering a variety of options to match different skin tones. The product is suitable for almost all skin types, providing high coverage without a heavy feel, resulting in a smooth, natural finish.

Innisfree My Foundation comes in a compact frosted glass bottle with a sturdy black cap, making it travel-friendly and spill-proof. The pump dispenser allows for precise application, minimizing waste, unlike tube packaging or brushes. Choosing your shade is easy, with the shade name clearly printed on the bottle.

The texture of Innisfree’s foundation feels light as if you’re not wearing anything at all. It offers excellent coverage, long-lasting color retention, and oil control for up to 8 hours. During that time, your skin remains even and natural. What sets Innisfree My Foundation apart is the meticulous design from Innisfree’s team, offering 50 different shades to ensure everyone can find the perfect match for their skin needs, including hydration and coverage levels.

Purchase link: shopee.vn/-Mã-COSIF10-giảm-10-đơn-400K-(Phiên-bản-mới)-Kem-nền-trang-điểm-innisfree-My-Foundation-2.5-30ml-i.155343961.7001820901

ANESSA is part of Shiseido Group, Japan’s largest cosmetics company with a long history of over a century. Shiseido began UV research in 1915 and launched ANESSA, a sunscreen brand, in 1992. With over 100 years of expertise in UV protection, ANESSA has been the leading sunscreen brand in Japan for 20 consecutive years, as of 2021.

Anessa BB Foundation with Sunscreen SPF 50+ PA++++ features a lightweight formula that effectively covers imperfections and pores, giving a natural and flawless base. Its Time Control Powder technology controls oil, ensuring a matte and smooth finish throughout the day. With Aqua Booster technology, the product offers excellent resistance to water and sweat, while its skincare ingredients protect against UV damage.

Purchase link: shopee.vn/-Mã-COS311-8-ĐH250k-Kem-nền-trang-điểm-Anessa-BB-chống-nắng-dưỡng-da-SPF-50-PA--i.58411241.4419576188

I’M MEME is a cosmetics brand from South Korea, originating from the company MBX (MEMEBOX). The brand has gained popularity for its high-quality products, diverse and attractive designs, convenience, and affordable pricing, winning over even the most discerning beauty enthusiasts.

I'M MEME I'm Bare Skin Tone Color SPF45/PA++ 30ml is one of the must-have foundations for women. It’s a liquid foundation that blends smoothly onto the skin, providing a soft, natural finish without any greasy feeling. It’s incredibly lightweight, ensuring an even and quick application. With a high SPF45/PA++ rating, it offers protection against both UVA and UVB rays.

Available in 3 shades suitable for Asian skin tones:

• #001 Light: for fair skin tones
• #002 Natural: for medium skin tones
• #003 Deep: for darker skin tones

Purchase link: shopee.vn/Kem-Nền-Che-Phủ-Hoàn-Hảo-Mỏng-Nhẹ-Tự-Nhiên-I'm-Meme-I'm-Bare-Skin-Tone-Color-SPF45-PA-30ml-i.234410097.7041518907

Merzy is a cosmetics brand from the beauty paradise of South Korea, offering high-quality makeup products at incredibly affordable prices, making them accessible to a wide range of customers, especially students. Merzy’s philosophy is to help everyone highlight their unique features, bringing out their individuality with every product.

Merzy The First Foundation contains ingredients such as bitter orange flower, bitter orange flower oil, NP Ceramide, and lotus flower extract, which soothe and hydrate the skin for a comfortable feel. The product provides refined coverage using Wearing Fitting Powder technology, offering high coverage to conceal skin imperfections such as redness and light blemishes. Its formula adheres well, covering skin flaws subtly while leaving a smooth, flawless finish. Additionally, the foundation has a fine powder texture that helps control oil and maintain moisture, ensuring long-lasting radiance.

Purchase link: shopee.vn/Kem-nền-che-phủ-hoàn-hảo-giữ-lớp-nền-lâu-trôi-Merzy-The-First-Foundation-SPF-20-PA-30ml-i.193207976.7625816456

Lemonade is a makeup brand tailored for Vietnamese women, founded by Quách Ánh after nearly a decade of hands-on makeup experience. The brand offers the most effective beauty solutions, and it has become a popular product in the fashion industry.

Lemonade Perfect Couple Dual Foundation delivers long-lasting, high coverage that stays intact throughout the day. The lightweight liquid formula effortlessly blends into the skin, providing a comfortable feel without stickiness or heaviness. Using the exclusive "Super Fit Polymer" technology and micro-powder particles, it absorbs excess oil, controls sweat, and ensures a durable, 18-hour long-wear finish. Additionally, it is fortified with SPF 30+ and PA+++ for sun protection and includes anti-aging nutrients for healthy skin.

Purchase Link: shopee.vn/Kem-nền-Lemonade-Perfect-Couple-Dual-Foundation-30g-i.99553806.6586925720

Clio is a renowned Korean cosmetic brand established in 1993, famous for its professional makeup products of exceptional quality. Clio's offerings effectively meet various style needs, and its products are loved not only for their quality but also for their beautiful and elegant packaging that rivals high-end luxury products.

With nearly 30 years of growth, Clio has cemented its place in the market by launching makeup products targeted at young customers, offering a wide range of trendy and vibrant beauty options.

One of the standout products in recent times has been the CLIO Sunscreen Foundation SPF 50+ collection. This foundation has a light, watery texture that reflects light and provides a radiant finish while offering long-lasting hydration.

Purchase Link: shopee.vn/Bộ-Kem-Nền-CLIO-Chống-Nắng-Spf-50-38g-Kèm-Cọ-Đánh-Kem-Nền-i.462006215.9574408311

EGLIPS is a popular Korean brand that has gained attention among the youth. Specializing in affordable makeup, Eglips has earned a strong following, especially in countries like Vietnam. Its products are priced to be accessible to students, which has contributed to its growing popularity worldwide. Eglips products come with anti-counterfeit labels and instructions in Vietnamese, ensuring their authenticity and quality.

The Eglips Blur Wearing Foundation offers sun protection with SPF 30 and PA++. It also contains four plant-based ingredients: Guaiazulene from chamomile, rosehip oil, pearl extract, and lotus extract, all of which provide hydration and promote a healthy, glowing complexion. With its Airy Fitting system, the foundation creates a lightweight, chiffon-like finish that blends seamlessly into the skin, delivering a natural, radiant look.

Purchase Link: shopee.vn/Kem-nền-Eglips-Blur-Wearing-Foundation-(SPF30-PA-)-30ml-(Semi-Matte)-i.56083716.1881703888

3CE (3 Concept Eyes) is a Korean cosmetics brand founded in January 2009 and is a subsidiary of Stylenanda. Known for its trendy and youthful fashion labels, Stylenanda quickly made a name for itself in the cosmetics industry with 3CE, offering products that reflect a bold, youthful style.

The 3CE foundation provides a smooth, velvety finish that suits all skin tones. Available in a wide range of shades, it’s easy to find the perfect match for your complexion. The formula is resistant to smudging, making it ideal for daily wear. It offers a silky texture with high coverage and long-lasting wear that stays intact all day long.

Its smooth, velvet-like texture ensures your skin remains shine-free and flawless, even under a mask. Perfect for daily use, the foundation offers a matte, flawless finish that won’t budge or smudge.

Purchase Link: shopee.vn/Kem-Nền-3CE-Lì-Mịn-Như-Nhung-30g-i.285380605.9520391259

Pond’s was invented in New York, USA, initially known as a treatment for minor cuts and other ailments, created by pharmacist Theron T. Pond. With over 160 years in existence, Pond’s has become a beloved skincare brand worldwide, renowned for its quality and affordable prices. The brand is now part of Unilever.

In Vietnam, Pond’s is a household name, especially among women. The Pond’s Flawless Radiance BB Foundation has become a global sensation, blending makeup with skincare by instantly concealing imperfections while nourishing the skin from within.

Following this trend and with a commitment to offering products with the highest benefits for Vietnamese consumers, Pond’s introduced the BB cream foundation with whitening and concealing properties. The most notable feature of this BB cream is its ability to cover blemishes instantly while providing long-lasting brightening care.

Purchase Link: shopee.vn/Kem-dưỡng-trắng-tạo-nền-kem-BB-Pond's-Flawless-Radiance-Derma-25g-i.469064007.8481640522

Maybelline was founded by T.L. Williams in New York, and has grown to become one of the most recognized beauty brands globally. Since its debut in Vietnam in 2007, it quickly became a leading name in makeup among the masses.

Holding the top spot in the mascara category, Maybelline is also widely known for its face and lip products. The brand has continued to thrive and is beloved by many young people in Vietnam. Today, Maybelline is managed by the L’Oreal Group.

For smooth, flawless skin, Maybelline offers products like Dream Velvet, Fit Me, and Baby Skin Pore Eraser, each with unique benefits. The Fit Me Foundation offers a natural matte finish, oil control, and is perfect for normal, combination, and oily skin types. Available in a wide range of shades, it’s designed to match every Vietnamese skin tone. The Baby Skin Pore Eraser primer smooths the skin, conceals imperfections, and creates a pore-minimizing effect, leaving a flawless base.

Purchase Link: shopee.vn/Kem-Nền-Mịn-Nhẹ-Kiềm-Dầu-Chống-Nắng-Fit-Me-Maybelline-New-York-Matte-Poreless-Foundation-SPF-22-30ml-i.37252407.2356429108

Dermacol is a prestigious cosmetics brand from the Czech Republic, renowned across Europe and worldwide for its professional makeup lines. The Dermacol Foundation is often hailed as one of the best foundations, known for its flawless quality.

Offering 13 shades to choose from, this foundation comes in a compact tube, making it both easy to use and travel-friendly, saving time.

This foundation provides full coverage, easily concealing even the most stubborn imperfections. Additionally, it offers sun protection, a pleasant scent, and does not cause irritation. It also offers great value for money compared to other European products. Dermacol Foundation covers all imperfections, including dark spots, moles, blemishes, under-eye circles, and even tattoos. It’s an all-in-one solution, replacing primer, concealer, foundation, and setting powder.

The Dermacol Foundation is highly trusted by professional makeup artists, praised for its impressive abilities to cover dark spots, scars, pores, bruises, and even tattoos. It smooths the skin, moisturizes like a skincare product, and provides a flawless finish without drying the skin. The foundation adjusts to match different skin tones and is long-lasting, water-resistant, and controls oil. It helps maintain hydration and prevents makeup from cracking or flaking.

Purchase Link: shopee.vn/(Gian-hàng-Mall)-Kem-nền-che-KHUYẾT-ĐIỂM-che-HÌNH-XĂM-Dermacol-Make-up-Cover-30g-i.116695094.1783668900