1. Cartier Crash - The Melting Watch
Salvador Dali's painting "The Persistence of Memory" is one of those iconic images that most people recognize instantly, particularly due to the surreal clocks melting across the bizarre landscape. These melting timepieces are a striking metaphor for the impermanence of time and the human perception of it. The Cartier Crash watch’s dial closely resembles one of those deformed, melting clocks from Dali’s masterpiece.
The Cartier Crash was created in 1967, inspired by a watch salvaged from a fire-damaged car. It was re-released in 1991 in a limited run of just 400 pieces. This rare timepiece quickly gained status as a famous luxury watch, becoming a staple on the wrists of renowned stars such as Kanye West.


2. Speake-Marin Crazy Skulls Watch
The Crazy Skulls is the embodiment of Speake-Marin’s design philosophy and the essence of Haute Horlogerie: hand-carved numerals, a sapphire bezel and case back, and a spectacular Haute Horlogerie movement. It features a 60-second Flying Tourbillon paired with a Carillon minute repeater and a dual-time rotating dial. The Crazy Skulls’ ‘Piccadilly’ case design, now iconic to Speake-Marin, measures 42mm in diameter and is crafted from Grade 5 titanium for the case middle and lugs, while the bezel and back are made from platinum. The blued steel hands are crafted in a classic Speake-Marin style.
The Crazy Skulls is powered by the new hand-wound Calibre SMC01 movement, which offers a 72-hour power reserve and a hand-finished tourbillon cage at 6 o’clock. Below the tourbillon, a paddle-shaped bridge has been designed to allow easy visual access to the gears beneath it. Through the transparent sapphire back, one can see the bridges and main plate, featuring circular graining, polished screw heads, and a polished counter. Both timepieces come with black alligator leather straps with gold pin buckles and are priced at $414,000 USD.


3. Angular Momentum's Dragon Porcelain Dial Watch
Swiss watchmaker Angular Momentum is renowned for its distinctive and unconventional designs. In this new collection, enthusiasts are treated to a fresh interpretation of the mythical dragon. The dials of these models are adorned with magnificent artwork in the traditional Chinese porcelain style. This is truly one of the most unique watch designs available.
The new collection from Angular Momentum features models with a green dragon painted on a white background. The dragon is depicted in the classic Chinese artistic tradition, with Jilin – a mythological creature in Chinese mythology and Feng Shui, said to be the prototype of the unicorn. The case is crafted from 18-carat white gold, with jade embellishments, and the strap is made from leather in various colors. The dial is designed as a Souscription rotating disk, with time displayed in a window and a single hand counting the minutes. The watch is powered by a hand-wound mechanical movement.


4. Ora Unica Watch
This unique timepiece is the creation of Italian designer Denis Guidone and is produced by the Italian brand Nava Design. Nava has been around since 1970, growing into a fashion brand known for its bags, accessories, stationery, and of course, the Ora Unica watch. The name Ora Unica translates to ‘One Time’ in Italian, and the watch’s design certainly lives up to its name with its unconventional dial layout.
At first glance, the drawing on the dial of the Ora Unica may appear as though a toddler scribbled a haphazard line across it, or maybe a piece of spaghetti fell on it. One end marks the hours, while the other marks the minutes. What may seem like a random doodle is actually the result of two independent lines layered on top of each other. Each line is printed on a transparent disk that sits atop the dial, allowing the hours and minutes to be read independently.


5. Skull Watch for the Bold and Quirky
The Richard Mille Tourbillon RM 052 Skull is a highly unique timepiece designed for those with a bold and slightly eccentric personality. Four bridges connecting various movements, including the dial, are arranged in a ‘skull’ pattern, inspired by the Jolly Roger flag. The upper and lower ‘jaws’ hold a ruby within the tourbillon cage, while the back of the skull serves as the central bridge for the movement. Its features include hour, minute, and second hands, as well as a tourbillon. This watch has a retail price of approximately $500,000 USD.
The Richard Mille RM 052 is a hand-wound tourbillon with 19 bridges, a Glucydur balance wheel with four adjustment screws, a frequency of 21,600 vibrations per hour (3Hz), an Elinvar balance spring by Nivarox, shock resistance via Kif Alastor KE, and a 48-hour power reserve. The finishing includes micro-blasted components, hand-polished chamfered surfaces, and either painted or polished exteriors. Its water resistance to 50 meters is ensured by two O-ring seals. The black rubber strap is available in a limited edition of 21 pieces, including 15 in titanium and 6 in unique red or white gold.


6. Eye of the Storm Watch
The Eye of the Storm watch was designed by Yiran Qian, a German-born Chinese designer who created a timepiece that breaks away from the traditional concept of a watch dial. Qian, who won the prestigious Red Dot Design Award in 2010, was inspired by the calm center of a storm—often called the 'eye'—which contrasts sharply with the chaotic surroundings of the storm itself. This is why the watch lacks a typical dial, representing the calm and peaceful core of a storm.
The design concept behind Eye of the Storm draws upon the ferocious yet serene nature of a storm’s eye. In nature, the center of a storm is often a place of unexpected tranquility, and this watch embodies that calm with its minimalist design, devoid of a traditional watch face.


7. Poetic Wish Watch
Poetic Wish, like other women's watch variations from VC&A, is a timepiece designed specifically with women in mind, not simply a smaller version of a men's watch. Unlike previous movements developed by Agenhor for VC&A that were based on JLC movements, the Poetic Wish movement is an entirely new caliber.
Poetic Wish is offered in a pair: the Lady Arpels 39mm for women and the Midnight 43mm for men—both models share the same size. These unique watches feature a five-minute repeater with continuous power mechanism and automatic display. Both repeaters operate in the same manner. When activated by turning the crown at the two o'clock position, an image on the dial moves to indicate the hour. On the men's Midnight watch, a male figure moves along the Notre Dame cathedral, gently marking the hours. On the Lady Arpels watch for women, a female figure stands atop the Eiffel Tower, with minutes displayed by a kite soaring over the Seine River, both pointing towards Notre Dame Cathedral.


8. Jaquet Droz The Bird Repeater Watch
The Bird Repeater watch was first introduced by Jaquet Droz in 2012. While this model initially faced criticism for its design, the uniqueness of its creation cannot be denied. All versions of the watch are limited editions (in fact, the brand will only produce a total of 16 pieces), but this specific version is the only one you’ve ever seen presented in such a way.
Most The Bird Repeater watches feature hand-painted, colorful enamel dials depicting scenes with birds, nests, waterfalls, and nature. This may be the most visually stunning version, but the gold and diamond version is undoubtedly the most luxurious. In this gold and diamond version of The Bird Repeater, Jaquet Droz has replaced the enamel dial with an 18k white gold hand-engraved dial set in an 18k white gold case. Additional engravings can be found on the edges and the back of the case. All diamonds are cut in a baguette shape, with most of them used on the dial to indicate the time.


9. Midnight Planétarium Astronomical Watch
Midnight Planétarium is both a scientific marvel and a luxurious timepiece. This watch features six planets orbiting the Sun at their actual speeds, a feat that took three years of work and 396 individual components to create. This explains the unique design and why it commands a price of $245,000.
The planets are crafted from exquisite gemstones and semi-precious stones: Mercury is made from serpentine, Venus from chloromelanite, Earth from turquoise, Mars from red jasper, Jupiter from blue agate, and Saturn from sugilite. This exceptional piece was revealed to the public at the annual Salon International de la Haute Horlogerie in Geneva, thanks to a collaboration between Van Cleef & Arpels and Dutch watchmaker Christiaan van der Klaauw. The Midnight Planétarium Astronomical Watch is a truly one-of-a-kind design.


10. ZIIIRO Mercury Watch
The latest collection from Ziiro offers a range of futuristic devices, including watches that are both elegant and innovative. Ziiro's timepieces have made a significant impact on the market with their unique designs. These watches feature refined artistry with captivating lighting effects, stunning aluminum cases, and appealing, sturdy straps. The minimalistic yet bold exterior paired with the groundbreaking watch mechanism makes these watches stand out in the market.
The Ziiro Mercury Watches not only have a sleek design that suits various occasions but also complement different personal styles and outfits. The brand offers interchangeable straps, allowing customers to effortlessly customize their watch whenever and wherever they wish. Additionally, the easy-to-clean strap and watch, along with the luminous display on the watch face, ensure all eyes are drawn to the wearer's wrist.


11. Ora Lattea Watch
A minimalist design doesn't always have to be serious or lack individuality. The Ora Lattea watches by Denis Guidone for Nava Design are perfect examples of simple yet exceptionally unique timepieces. These designs challenge our expectations of what a traditional watch should be. Instead of the usual hands, two dots rotate around a central third dot. The larger dot signifies the hour, while the smaller dot represents the minute, with the center dot staying stationary.
From iconic wall clocks like Time Square, Nava has evolved into wristwatches with exclusive designs, featuring clean lines and essential shapes, all created by Denis Guidone. The minimalist yet ironic characteristics of these watches make them sought-after objects. The dots on the Ora Lattea dial evoke a visual resemblance to the solar system, with the largest dot symbolizing the hour and the smallest one indicating the minute. The central dot remains fixed. The watch comes in a black stainless steel case, with a genuine black leather strap, 3ATM water resistance, a mineral glass crystal, and is powered by a battery. The Ora Lattea wristwatch is available in two sizes, suitable for both men and women.


12. Barrelhand P1 Watch
The Barrelhand P1 is inspired by Urwerk, yet stands out with its unique and exceptional design. This timepiece makes extensive use of 3D metal printing, even for functional movement components, and paves the way for a spectacular aesthetic that will attract watch enthusiasts with distinctive tastes. The P1 features a central minute column with a sliding indicator pointing to two numbered columns: 0 to 30 on the left, highlighted in white Super-LumiNova, and 30 to 60 on the right, marked in orange Super-LumiNova. The time column, displayed in the corresponding color, is visible through a small round window located at the 6 o'clock position.
The hour is read via a disc at the 12 o'clock position, visible through a window on the upper movement plate. The hour digits are filled with the more traditional green Super-LumiNova, which aligns with the minute hand below, tying the time indicators together. The crown is positioned at the top of the case, reminiscent of Urwerk's design, and the movement mechanism allows for quick time adjustments, reverse functionality, and manual winding. Time-setting mode is engaged with a small lever at the back of the case, switching the button out of winding mode, where it rests inside a titanium 'exhaust tube.' The Barrelhand P1 is truly like a miniature spacecraft resting on your wrist!


13. Roger Dubuis Excalibur Knights of the Round Table Watch
The flagship collection of Roger Dubuis is called Excalibur, a direct reference to the legendary sword that was said to be embedded in a stone, only to be drawn by the true king — a story that points to King Arthur. Along with the Arthurian legend, there is another tale: "12 knights swore allegiance to King Arthur, vowing to spare no effort, overcome all obstacles, and return victorious." These 12 Knights of the Round Table are reimagined in the third Opus of the Roger Dubuis Excalibur Knights of the Round Table watch.
The dial of the Roger Dubuis Excalibur Knights of the Round Table is crafted from sculpted gold and 3D enamel, a technique originally used for creating 3D models and scenes in video games, where polygonal faces are employed to construct sculptures or paintings. Unlike traditional enamel dials made from solid metals (often gold or brass) covered in a thin layer of enamel and baked in a furnace, the dial of this watch results from solid sculpted enamel blocks. The 12 knights on the dial are designed with a sharp, angular style. Each figure is highly detailed, carved, and finished by hand.


14. The Unique and Rare Nadir Watch
The world of horology has seen many timepieces with unusual designs, straying from the conventional norms of traditional watches. However, the Nadir is the only watch where the hands point inward rather than outward. Designed by Damian Barton for the Projects Watches initiative, the Nadir offers a radical departure from the usual. While most watches feature numbers arranged around the outer edge of the dial, with the hands radiating outward from the center, the Nadir positions the numbers around a small central disk, with the hands placed on the outer edge pointing inward.
This distinctive design naturally draws the viewer's gaze directly to the center of the watch. It comes with a black leather strap, a black stainless steel case, and both the numbers and hands are highlighted in white. Designed to be worn by both men and women, it is priced at just 125 USD. The Nadir combines minimalist principles with exceptional individuality. Moreover, at this price point, it offers remarkable quality compared to the leading global brands in the luxury watch market.


15. The Digital Destruction Watch with Cracked Features
The black stainless steel Digital Destruction watch features both an LCD time display and a traditional dial. As the old gives way to the new, the design of Digital Destruction makes this transition evident, with a mechanical dial seemingly shattered to accommodate a digital LCD screen.
Digital Destruction has been crafted to resemble a classic analog watch, with a minimalist control interface: one button on the right to view the date and time, and another on the left to adjust the time and date. This unisex watch has a 40mm diameter. The model comes in three variations: black IP stainless steel with a black leather strap, natural brushed stainless steel with a black leather strap, and brass stainless steel with a brown leather strap. It displays time in a 24-hour military style format.


16. Xeric Inverto Watch with Reverse Movement
Xeric Inverto features an automatic winding rotor that is displayed at the top of the watch rather than the bottom, giving it a distinct and unconventional appearance. This allows for a unique way of telling the time while simultaneously allowing the wearer to observe the rotor in action. The top-positioned movement allows the wearer to appreciate the complexity of its mechanical construction, sourced from the renowned Miyota 9000. This exclusive module, based on the highly respected Miyota 9000 – Citizen movement, enables the watch to run in reverse, creating a novel way to display the time while maintaining accuracy.
The movement within the Xeric Inverto was chosen for its impressive beat rate of 28,800 vibrations per hour, 24 jewels, and a 42-hour power reserve. At just 3.9mm thick, it’s an exceptionally slim yet efficient automatic movement, favorably compared to the Swiss gold standard, the ETA 2824. Rigorous testing during assembly ensures that the timekeeping standards of the original movement (-10 / + 30 seconds per day) are adhered to, while retaining the reliability and performance of the Miyota Calibre 9000. The hands and rotor are coated with Superluminova, and the Inverto Automatic will be a limited edition, with only 999 pieces produced for each color. Each watch will be individually numbered and priced at $699, available from Xeric.


17. The Angular Watch, Completely Handcrafted
After releasing a number of sophisticated timepieces, Angular Momentum has made a stunning return to the market with a new collection, featuring dials crafted from Urushi lacquer. For those familiar with the art, Urushi is deeply rooted in Japanese culture and refers to two distinct types of Japanese artwork: a printing style using conventional ink to achieve the deep, black, and three-dimensional appearance of black lacquer, and paintings made with true Urushi lacquer.
Negoro Takamaki is one such Angular model, with a floating Takamaki dial made from 20 layers of black and red Urushi, emulating the guilloché pattern. Additionally, it is adorned with the legendary Negoro Nuri technique—a traditional Japanese printing method. The most captivating detail is a sparrow, intricately carved and polished in the Takamaki style until it achieves an almost flawless finish. Another sign of luxury is the steel case, engraved with sapphire crystal. It’s reported that this exceptional watch took 59 days to craft. Another beautiful piece, the Kuro Takamaki, features 20 layers of black Urushi and guilloché creating its dial. It also showcases a pair of flowers and sparrows, each polished to perfection. Similar to the previous model, this one comes with a steel case adorned with sapphire crystal. Overall, the master craftsmen spent 63 days completing this piece.


18. Xeric Leadfoot Automatic Watch
With the Xeric Leadfoot Automatic, the brand has set out to create a one-of-a-kind timepiece that honors the iconic cars of the 60s and 70s. The Xeric Leadfoot is designed for drivers, blending the bold style and colors of the muscle car era with the craftsmanship of contemporary, vintage-inspired watchmaking. Challenging traditional watch design conventions, the Xeric Leadfoot features a side-mounted display for easy time reading when your hands are on the wheel.
Two sub-dials allow you to track different time zones, such as local time and the time at your destination. The large main dial of the Xeric Leadfoot Automatic also shows the time in a Soloscope style, with the hour hand surrounding the time while pointing to the minutes as it moves along the time arcs. Inside, the watch houses the highly regarded Miyota 9 automatic movement, known for its accuracy and reliability. The watch also features a sapphire crystal and a Horween leather strap. Just below the primary time display is a fuel-gauge style screen showing the watch's power reserve.


19. Fun Watch with the Slogan “Whatever! It's Already Late!”
This fun watch, featuring the quirky slogan “Whatever! It's Already Late!”, has a design that places it among the most uniquely designed timepieces. Handcrafted and called the Japan Movt Leather Band Wrist, it showcases the catchy phrase, which the designer even registered as a trademark. From the design to the assembly, every part of this watch is handmade, with components sourced from Japan.
The Japan Movt Leather Band Wrist has a versatile design suitable for both men and women, with the standout “one-of-a-kind” phrase displayed on the dial. The watch is IP plated and equipped with a high-quality Miyota quartz movement from Japan. The strap is made of leather, and the watch is water-resistant up to 30 meters. While its design is simple, the unique slogan on the dial makes it a fun and special piece, earning it a spot among the most unique timepieces.


20. The 'Legend of the Dragon Gate' Clock
The 'Legend of the Dragon Gate' clock, originally known as The Dragon Gate Legend, is one of the masterpieces crafted by the renowned Dutch master engraver Kees Engelbart. Famous for his remarkable engraving skills, Engelbart is celebrated in the world of horology. The Dragon Gate Legend features a 49mm case made of red gold and houses the Calibre AS 690 movement, developed by Cornelius & Cie for the Chromosome XY 46 collection. This movement, which was produced by A. Schild in Grenchen, Switzerland, in 1935, operates at a steady frequency of 18,000 beats per hour.
There are two particularly intriguing features in the movement of The Dragon Gate Legend. The timepiece is equipped with a push-piece at the two o'clock position, which disconnects the winding stem from the winding mechanism, allowing the stem to be manually rotated. Other notable features include a special shock-absorption system designed to protect the balance wheel. A. Schild utilized a unique leaf spring shock absorber. Cornelius & Cie procured a sufficient quantity of AS 690 calibers to manufacture at least 100 clocks with this movement, ensuring they had enough spare parts for maintenance and repairs in the future.

