Top 4 Best Public Relations Training Schools in Ho Chi Minh City

FPT Polytechnic College has been offering vocational training and granting degrees since July 1, 2010, as approved by the General Department of Vocational Training. The institution aims to equip students with high-quality professional skills, ensuring competitiveness in an increasingly evolving environment.

Unlike many other training centers, FPT Polytechnic College has designed a Public Relations curriculum closely aligned with real-world demands, ensuring excellent career prospects for graduates. Specifically, the program is named Public Relations & Event Management. With this unique title, the college aims to produce high-quality PR graduates capable of working in various roles, particularly in media and event companies both domestically and internationally. To achieve this, FPT Polytechnic has developed a comprehensive, scientific curriculum. Students enrolled in the Public Relations & Event Management program will learn:

• Comprehensive knowledge of Marketing and Communications
• Practical skills: Event planning, communication campaign development and management, internal communications, multimedia communications, integrated communication, writing skills, resource management, and crisis management in PR
• Soft skills and foreign languages: customer communication, teamwork, handling unexpected situations, event organization, applying information technology in PR campaign management, English communication, and in-depth English for Public Relations
• Projects: Students will have the opportunity to intern at PR and event management companies to gain hands-on experience

Currently, the school offers excellent enrollment policies for this program in Ho Chi Minh City. As a vocational college, the duration of study is shorter compared to other institutions.

Van Lang University – VLU is one of the leading institutions offering a Bachelor's degree in Public Relations in Ho Chi Minh City. The Faculty of Public Relations, Communications & Arts was established and began enrolling students in 2007. Van Lang University was one of the first universities in Vietnam to offer this program at the undergraduate level, at a time when Public Relations was still a relatively new field. In the first year, the faculty enrolled 100 students. Today, this field continues to attract many young people, and the university now enrolls nearly 300 students annually in its Public Relations program.

The Faculty of Public Relations, Communications & Arts at Van Lang University strives to become a leading institution for training high-quality PR professionals in the Southern region of Vietnam. The university is committed to applying advanced curricula and enhancing research activities to meet international education standards.

Graduates from the Public Relations program at Van Lang University – VLU can confidently pursue various career paths, including PR specialists, advertising staff, TV program producers, event coordinators, social media managers, and digital media professionals.

In 2022, the admission score for the Public Relations program at VLU was 18 points.

Van Hien University was founded on July 11, 1997, with the goal of promoting culture, knowledge, preserving the tradition of learning, and training talented individuals for society. The university chose the symbol of Khuê Văn Các, part of the Văn Miếu – Quốc Tử Giám complex, as its logo.

When studying Public Relations at Van Hien University, you will

• Learn from experienced professors and industry experts in PR
• Gain exposure to the latest communication tools and trends
• Participate in building communication plans and solving case studies in class, enhancing both professional and soft skills
• Acquire knowledge and experience in providing strategic consulting for company leadership
• Have opportunities for internships and practical experiences at media companies, businesses, both domestically and internationally
• Learn event management, writing PR articles, press releases, and basic marketing skills

Career paths you can pursue after graduation

• PR Specialist: Handle tasks like media relations, community relations, event planning, internal communications at governmental and private organizations, and international economic organizations
• Reporter/Editor: Work at news agencies, radio stations, TV stations
• Public Relations Analyst/Consultant: Analyze communication activities and create strategies to enhance company image and brand
• Teaching and Research in PR: With the knowledge and experience gained, you could become an excellent instructor or a professional communication researcher

Ho Chi Minh City University of Economics and Finance (UEF) was established on September 24, 2007, by Decision No. 1272/QD-TTg of the Prime Minister. UEF aims to become one of Vietnam's leading universities, adhering to international training standards with a focus on Quality, Effectiveness, and Integration. The university combines world-class education with Vietnam's evolving economy, offering specialized training in Economics and Finance to meet the growing demand for skilled professionals in society.

Choosing to study Public Relations at Ho Chi Minh City University of Economics and Finance (UEF) will provide you with a modern, practical approach to education in an international environment, with a strong focus on English language skills and professional expertise. You will gain a solid foundation in knowledge and skills to build your career and establish a strong presence in the PR field.

Knowledge and skills gained

• Gain a comprehensive understanding of societal structure and the relationships between its components
• Learn communication theories and principles, interpersonal communication, and mass media communication for effective outreach through writing, speaking, and other methods
• Develop skills in information management, crisis handling, marketing planning, and PR strategy development
• Take exciting and practical courses such as journalism theory, communication culture, public relations theory, brand building, event management, media agency operations, and PR campaigns

Career opportunities

• PR Specialist: Manage media relations, community engagement, event planning, and internal communication in both public and private sectors, as well as international organizations and NGOs
• Reporter/Editor: Work at newspapers, magazines, news agencies, radio stations, television, and media channels
• PR Analyst/Consultant: Analyze media activities and design PR strategies to enhance the image and reputation of companies
• Teaching and Research in PR: Become an instructor or a researcher in the field of public relations at universities or specialized media institutions

In 2022, the entry score for the Public Relations program at UEF was 19 points for those applying with the national high school exam scores, and 18 points for those applying with high school transcripts.