Top 5 Best Marketing Schools in Singapore

Ngee Ann Polytechnic is one of the five largest polytechnics in Singapore, established back in 1963. It is recognized for offering some of the best educational programs in the country. Students are provided with a comprehensive, well-structured curriculum. The most notable feature of Ngee Ann Polytechnic is its internationally recognized qualifications, which allow graduates to pursue higher education at institutions in Singapore or abroad, including in the UK, the US, and Australia. In the Marketing program, students are not only taught by top professors but also get ample opportunities to engage in practical experiences and extracurricular activities.

The polytechnic has earned the prestigious Singapore Quality Star Award for its excellence in business, as well as the President's Environment Award in 2014.

Website: https://www.np.edu.sg/Pages/default.aspx

Republic Polytechnic is one of Singapore's top five public polytechnics. The institution offers a wide range of programs, with a strong emphasis on engineering and business management. Students at Republic Polytechnic enjoy a modern learning environment, creative teaching methods, and affordable tuition fees.

In the Marketing program, students not only gain solid professional knowledge but also have opportunities to participate in extracurricular activities, gaining social insights. Notably, Republic Polytechnic’s students are highly adaptable to modern technology and dynamic living environments. Founded in 2002, Republic Polytechnic was the first school in Singapore to adopt Problem-Based Learning (PBL) for all its degree programs.

Unlike polytechnics in the US and UK, most polytechnic students in Singapore are admitted after completing secondary school, which is at least 10 years of formal education. Specialized diplomas, such as in Biomedical Sciences, are awarded after three years of study. Republic Polytechnic’s project teams first operated at the National University of Singapore’s Data Storage Institute in January 2002. The polytechnic celebrated its 12th graduating cohort in 2017, marking 15 years since its establishment.

Among Singapore's leading universities, James Cook University stands out for its outstanding marketing program, offering students a unique learning experience combined with practical hands-on projects. What sets this program apart is its focus on blending theoretical knowledge with real-world application through various practical projects.

The marketing degree at James Cook University not only provides a strong foundation in modern marketing strategies but also offers a platform for developing essential professional skills. Students are equipped with a broad understanding of business fundamentals while gaining specialized knowledge in the marketing field.

Courses such as Consumer Behavior Research, Marketing Communications, Interactive Marketing, Business Decision Making, International Marketing, Strategic Marketing, Management Accounting (for non-major students), and Market Research are designed to build both foundational knowledge and advanced skills.

Throughout their studies, students first establish a solid base in economics, followed by advanced marketing courses to gain in-depth knowledge in key areas of the marketing profession. This approach ensures graduates are well-rounded and confident as they enter the job market upon completion.

Website: https://jcu.edu.vn/

The Washington Post Group is one of the largest global education conglomerates, with training centers in the UK, Australia, the US, New Zealand, Canada, Singapore, and beyond. Kaplan University proudly belongs to this prestigious network. Kaplan is widely recognized for its outstanding academic programs in Singapore. According to the Asianone People’s Choice Awards 2009 & 2010, Kaplan was voted as one of the top three favorite institutions in Singapore.

Kaplan’s Marketing program offers a comprehensive 18-month curriculum, providing students with deep insights into the field. Along the way, students gain access to a wide range of extracurricular activities, including networking with industry professionals and interacting with leading companies both locally and internationally.

Kaplan Singapore offers a variety of programs in trending fields such as Business Administration, Marketing, Finance, Banking, Accounting, International Business, Tourism and Hospitality Management, Communications, PR, IT, and Psychology. Each program is closely managed by a dedicated academic advisor who regularly adjusts the curriculum to meet the evolving needs of students. With over 50% of Kaplan students recommending the institution to their family and friends, Kaplan continues to be a preferred choice for prospective students.

Website: https://kaplan.edu.vn/

Marketing plays a dynamic role for businesses striving to stay competitive and grow. This field offers students an understanding of consumer behavior, the mechanics of marketing, and explores new marketing directions, including online marketing, sales, pricing, promotions, and distribution strategies. Students will learn how marketing anticipates demand for products, services, or ideas by analyzing the actions of competitors and customers.

Curtin University, one of the first institutions in Singapore to receive the Edutrust certification, was established in November 2008. Curtin students not only benefit from a state-of-the-art learning environment and experienced faculty, but also have the opportunity to interact with business leaders and professionals across various fields.

The Marketing program at Curtin focuses on practical learning, enabling students to develop strategies and address real-world business challenges. The program is tailored for those aiming to work in marketing, advertising, finance, management, or to combine these fields. Graduates are equipped to pursue careers in specialized sectors like finance, management, or advertising, in roles such as marketing coordinator, marketing communications specialist, online marketing expert, product manager, retail manager, and advertising executive.

Website: https://curtin.edu.sg/