1. Graphic Arts and Illustration Design
Graphic design and illustration have become a popular trend in recent years. Illustrations serve as visual explanations for the messages being conveyed. They can also be decorative or carry a symbolic meaning. Furthermore, illustration can refer to either a process or a concept. Generally, illustrations are widely used in media such as magazines, books, posters, teaching materials, flyers, video games, and films.
The job of a graphic designer and illustrator is akin to that of an artist, making it a perfect fit for those passionate about art.
The role of an illustrator is to create visual representations of messages or concepts. Essentially, an illustration can be a drawing or painting, and it can be the act of creating these images or an example used to explain or demonstrate something. For instance, an illustration accompanying an article in a magazine serves as a visual aid to the text.


2. Brand identity design
The graphic design field of brand identity is booming as businesses are becoming increasingly focused on their image. Designers play a key role in crafting the visual representation of a company through products like logos, brochures, business cards, and office stationery, or anything else that helps promote the brand.
To maintain brand consistency, many companies opt for in-house designers or long-term collaborations with advertising agencies to develop a fitting image. This trend has made brand identity design one of the most sought-after careers in the graphic design industry, driven by the large market and growing demand.


3. Motion graphic design
Essentially, motion design applies graphic design principles to filmmaking and video production, using animated images and visual effects. Examples include movies, videos, animated text, gifs, and web applications. Motion graphics are typically displayed via electronic media technology but can also be shown through manually supported technologies (e.g., thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flipbooks).
Motion graphic design is a field for those who are passionate about animation or multimedia communications. With multimedia technology, creators can produce unique animated films or videos with smooth motion.
Today, animation remains one of the most important segments of the global film industry. In Vietnam, animation is also evolving, with more young people entering the field, creating numerous career opportunities.


4. Graphic Design for Advertising & Marketing
This profession involves graphic design in the fields of communication and advertising. With the rapid growth of social media and the internet, brand marketing campaigns have shifted to these platforms. In the midst of thousands of daily newsfeed posts, these campaigns need eye-catching visuals to entice readers to click. This is where the role of a marketing & advertising graphic designer comes in.
In this career, designers are challenged to unleash their creativity through videos, posters, profile images, and digital posts to make their content stand out amidst a crowded newsfeed.
Designers collaborate directly with company owners, directors, or marketing experts to develop content for marketing strategies. They can work independently or as part of a creative team, and may specialize in a specific medium, such as outdoor advertising or magazine ads, or create designs for print or digital platforms, among others.


5. Graphic Design for User Interface
User Interface (UI) design encompasses everything the user interacts with, including screens, keyboards, and mice. Within graphic design, UI design specifically emphasizes the visual experience by creating graphic elements such as buttons, menus, and interactive features. A UI designer's role is to balance aesthetic appeal with technical functionality.
UI design is considered one of the most cutting-edge fields in the digital age, especially with the rise of Industry 4.0. The main task of a designer is to create an interface for software, websites, or apps that is visually appealing and user-friendly.
UI design extends beyond visuals and can include features such as voice control integration.


