Top 6 Long-Standing Instant Noodle Brands in Vietnam

In the late 90s, Vifon instant curry noodles were considered the most flavorful product on the market. With their distinctive red packaging, Vifon curry noodles were seen as a premium product, often priced two to five times higher than similar alternatives.

As a subsidiary of Tan Viet Group, Vifon has long been familiar to consumers both domestically and internationally. Founded in 1963, Vifon became a pioneer in Vietnam’s instant food industry, creating trends in packaging traditional regional dishes like pho, banh da cua, and hu tieu, making them more accessible and convenient for many people.

All of Vifon’s instant products, including pho, banh da cua, hu tieu, porridge, noodles, seasoning powder, and chili sauce, are guaranteed to be free of synthetic coloring agents and are widely available in 64 provinces across Vietnam after 55 years of constant growth. Additionally, the company has focused on sterilization technology and premium meat packages to offer nutritious and high-quality instant meals.

Due to its innovation, Vifon has received numerous awards and recognitions from domestic and international organizations. Notably, their pho product won the “Top 10 Industrialized Traditional Foods” award, while their banh da cua noodles took first place in the “Product Innovation and Technology Improvement” category from the International Union of Food Science and Technology (IUFoST).

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Mi 3 Mien is a popular and well-known instant noodle brand among Vietnamese consumers. With a wide variety of products and flavors, Mi 3 Mien has earned the affection of many households. Each noodle package brings a colorful world of flavors, ranging from traditional instant noodles to convenient and delicious cup noodles.

This brand has built a strong trust with consumers, as every product is carefully crafted in terms of quality and production processes. The selection of ingredients is meticulous, ensuring food safety and delivering an enjoyable culinary experience.

Not only is Mi 3 Mien a staple food for everyday meals, but it also adds convenience to modern life. Anytime, you can enjoy the signature taste and deliciousness of Mi 3 Mien. With its affordable price and widespread availability, Mi 3 Mien has become a favorite choice for many people, from young adults and families to working professionals. As a result, Mi 3 Mien has enriched meal times and brought joy to millions of consumers.

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Red Bear Noodles is a popular instant noodle brand loved by consumers in Vietnam. Known for its high quality and diverse flavors, this brand has left a lasting impression on its customers. Each packet of Red Bear Noodles carries a unique style, full of creativity and artistry in every serving.

The distinctive aroma of Red Bear Noodles captivates all who taste it. Not only does it have a signature fragrance, but it also comes with a perfect blend of seasonings, from savory to sweet, satisfying all tastes. This brand has firmly established itself in the market with its widespread availability in convenience stores and supermarkets. Its affordable pricing is another strong point, making Red Bear Noodles a popular choice among all customer groups.

Red Bear Noodles is not just an everyday meal but also a delightful culinary experience. With its fresh and convenient noodle packs, this brand is a constant companion for families, bringing joy and variety to daily meals.

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Vị Hương is a long-established instant noodle brand. It has been a trusted name for over 50 years, known for its commitment to quality and customer satisfaction. With such a long history, Vị Hương has accumulated extensive knowledge in production and customer engagement, making it a valuable partner in the market.

The company operates under strict production guidelines and employs a professional workforce in every step of the manufacturing process. Vị Hương prioritizes product quality and consumer experience above all else, ensuring that every product released carries significant value and passion. Vị Hương instant noodles, produced by Thiên Hương Company, are considered an iconic part of Southern Vietnamese cuisine and Southeast Asian food culture.

Since its inception in the 1960s, Vị Hương was the first noodle brand in Vietnam to use paper packaging. Famous for its instant noodles, Thiên Hương Company was founded in 1963 by Trần Thành, a Chinese businessman. The company initially produced the seasoning powder “Vị Hương Tố” before expanding into instant noodle production in 1972. At the time, the Vị Hương noodles were widely embraced by consumers. Over the years, Vị Hương updated its packaging from paper to plastic bags, but the brand remains strong, with their original paper-packaged noodles still available in major supermarkets like Big C, Metro, and Coopmart.

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Today, the market offers hundreds of instant noodle brands, both local and imported, yet many families remain loyal to Miliket. A product of Colusa - Miliket Food and Beverage Joint Stock Company, Miliket has been around since the 1990s, originally sold in paper packaging. Once immensely popular, it was used by over 90% of Vietnamese consumers.

Although its market share has declined, Miliket still maintains a significant presence. In the fierce competition of the instant noodle market, Miliket has carved out a niche for itself over the years. The company has expanded its product range to include pho, congee, instant hủ tiếu, and rice-based items, with the goal of increasing rice product output to 1,600 tons per month.

Despite these expansions, the familiar two-shrimp paper-wrapped noodles still account for a large portion of Miliket’s annual sales. During this period, Miliket also ventured into new markets such as China, South Korea, Myanmar, and Singapore, although sales remain limited in these regions.

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Produced to meet the exact standards and technology of Japan, with continuous supervision and meticulous support from Japanese experts along with a well-trained Vietnamese team at Acecook, each packet of Hao Hao noodles is guaranteed for quality before being released to the market.

This principle has made the Hao Hao brand a trusted and popular choice for Vietnamese consumers ever since it first launched in 2000. Today, Hao Hao continues to prove its understanding of the market with a variety of noodle flavors such as Hao Hao Chicken, Hao Hao Spicy Satay, Hao Hao Sweet & Sour Stir-Fried Shrimp, Hao Hao Shrimp with Green Onion Stir-Fry, and Hao Hao Vegetarian Mushroom… All these options provide diverse choices to meet every Vietnamese taste preference.

The Handy Hao Hao Cup Noodles have a compact design, easy to hold, allowing consumers to enjoy the familiar taste of Hao Hao anytime and anywhere, whether at home, in the office, at school, or even while traveling. Handy Hao Hao is ideal for the busy and dynamic lifestyle of modern-day Vietnam.

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