1. Thai Health Promotion Foundation - Bok Choy
In today's world of advanced technology, people have access to a wide variety of foods, often out of season. However, the production of these out-of-season foods can involve hidden dangers that threaten human health.
One TVC raises awareness about the risks of consuming food that is not in season. With its humorous yet meaningful message, Thai Health Promotion Foundation - Bok Choy received widespread praise online. To guide consumers in choosing safe organic foods, Leo Burnett Bangkok teamed up with the Thai Health Organization to create an ad that was quirky yet incredibly fun. The ad's significant message, combined with its humorous delivery, captured the attention of many. 'The Last Meal' attracted over 11 million views, 73,000 likes, more than 3,000 comments, and thousands of shares.

2. COTTO Brand Commercial
Cats are generally known for their aversion to water, making it a challenge to keep them clean. However, with modern, well-designed products, even the smallest details can attract these cats, making them interested and no longer lazy about grooming themselves. This is something every cat owner desires.
The video 'Fat Cat and Friends' garnered 1.3 million views after being shared for just four months on a Vietnamese fanpage about commercials. The adorable cats performed their roles perfectly, showcasing the intent of the creative minds behind the campaign. This is a COTTO Brand Commercial!

3. Unsung Hero
Unsung Hero is one of the most beloved Thai commercials worldwide. The ad garnered over 1 million views from 232 countries within just four weeks of its release. With 18 million interactions, 'Unsung Hero' ranked among the top 10 most influential viral clips globally. Currently, its views on YouTube have approached 100 million.
One key factor contributing to the success of these commercials is their simplicity. The ad content feels familiar, with many based on true stories. Viewers can unexpectedly recognize themselves, their friends, or family in these commercials.

4. Chaindrite Insecticide Spray Commercial from Thailand
Cockroaches have a significant impact on daily life and human health. They thrive in dirty environments, contaminate food, and can damage various items such as clothes, fabrics, and books.
Thais seem to have an obsession with these 'little warriors,' which has led many households to purchase cockroach-killing products. Numerous hilarious insecticide TVCs from Thailand have also emerged.
This particular ad is titled 'The Little Warrior Strikes Again!'. The video went viral, reaching 51,000 views in just over a week after being shared on a Vietnamese social media page. This number highlights the appeal of Thai commercials to Vietnamese social media users.

5. Bangchak's 35th Anniversary Commercial
A commercial video from a leading Thai energy corporation, styled similarly to budget eateries in Saigon, creatively intertwines a meaningful and humane message. The brand only appears at the very end, sparking curiosity in viewers to learn more.
Shared on a Facebook fanpage, this impactful TVC quickly gained interaction and humorous comments from viewers. The commercial conveys several significant messages, celebrating the 35th anniversary of Bangchak, Thailand.

6. I Don't Beautify in Isolation!
This TVC on beauty carries a highly meaningful message from Thai Beauty Bloggers and Influencers. It garnered over 4,000 interactions, 500 comments, and nearly 1,000 shares after being posted on the brand's cosmetics fanpage in Vietnam.
Is it worth destroying the environment just for beauty and a modern, convenient lifestyle? This promotional campaign is unique, unlike any other cosmetic ads, carrying an immense message. Beauty and a better life should go hand in hand with protecting the environment.

