1. Menard
Menard is a prestigious, high-end Japanese skincare brand. Established in 1959 as Nippon Menard Cosmetics Co. by Daisuke Nonogawa, Menard is known for offering a wide range of premium, high-quality products. The brand not only provides some of the best skincare solutions but also offers expert beauty consultations to help women achieve their true beauty potential.
Although Menard's products are on the pricier side, they are considered affordable when compared to other high-end brands.
Featured Products:
- Authent Cream II
- Embellir Night Cream
- Colax Serum
- One Touch Lipstick
Purchase Link: https://menard.vn/

2. Naris
Naris is a well-established Japanese skincare brand known for its focus on natural herbal ingredients that are gentle and safe, making it perfect for expectant mothers. The brand entered the Vietnamese market in 1996 and quickly earned the trust of local consumers. Naris products are all high-end, made with 100% natural plant extracts that are carefully processed to deliver deep hydration and maximum skincare benefits. Their products are designed to be absorbed quickly by the skin, providing the best results. Naris also operates a network of spas and showrooms to cater to the beauty needs of women everywhere.
Popular Products:
- Naris Illumi Skin UV Spray
- Naris Gel Sunscreen
- Naris Luque New Creme In Milk
Purchase Link: shopee.vn/narisofficialstore


3. Melano CC
Melano CC is a Japanese skincare brand produced by Rohto Pharmaceutical Co., Ltd. This product is rich in vitamin C, which helps reduce dark spots, freckles, and improves skin elasticity.
Melano CC products are packed with vitamins C and E, making them safe and effective, especially for pregnant women. The packaging features a bright yellow color, inspired by the main ingredient, and the refreshing citrus scent provides a soothing experience. Additionally, the products are known for their affordability, offering great value for money.
The product line includes sheet masks, lotions, essences, mists, and serums, most of which contain LAA-Ascorbic Acid (pure vitamin C), the most effective form of vitamin C for whitening skin, reducing dark spots, and treating pigmentation issues.
Featured Products:
- Melano CC Whitening Essence
- Melano CC Whitening Gel
Purchase Link: shopee.vn/melanocc.officialstore


4. Hada Labo
The renowned skincare brand Hada Labo is widely recognized in Vietnam and across many Asian countries. Its products are primarily designed to hydrate the skin, leaving it smooth and glowing. Hada Labo combines modern scientific technology with traditional formulas, ensuring that all ingredients are gentle, fragrance-free, and safe for the skin.
Hada Labo has long been a top choice for Vietnamese women, especially for its hydration and skincare products. Additionally, the affordable pricing makes the brand accessible to a wider range of customers.
Popular Products:
- Hada Labo Hydrating Cleansing Oil
- Hada Labo Hydrating Lotion
Purchase Link: shopee.vn/hadalabo.officialstore


5. Shu Uemura
Shu Uemura is a prestigious cosmetics brand founded by a renowned makeup artist. The brand continues to build its reputation and presence globally. Known for its luxurious and elegant designs, Shu Uemura products are a visual treat. The brand's most popular and highly sought-after product is the Shu Uemura lipstick, which comes in a wide range of shades, from bold to subtle, allowing you to find the perfect match for your skin tone. Due to its unique design and premium quality, Shu Uemura products tend to be more expensive than other brands.
The brand regularly releases a wide variety of new products to meet the diverse needs of its customers. Shu Uemura has become a global name, not just in Japan or Asia, but around the world. Once you try it, you'll surely be impressed.
Featured Products:
- Shu Uemura The Lightbulb Foundation
- Shu Uemura Cleansing Oil
- Shu Uemura Petal Skin Cushion Foundation
Purchase Link: https://www.lazada.vn/shop/shu-uemura


6. Shiseido
Shiseido is a premium Japanese cosmetics brand beloved by many, known for its safety for pregnant women. Popular not only in Asia but also globally, Shiseido offers a wide range of products including skincare, makeup, sunscreen, and makeup removers, as well as a growing selection for men.
All of Shiseido's products come with elegant, high-class packaging that matches the brand's prestigious image. Just a glance at the design is enough to captivate you. If you have the chance to try Shiseido products, you'll notice a significant difference in your skin's condition over time, especially if you commit to using a full set. The remarkable quality of Shiseido’s cosmetics has left a lasting impression on most users. However, this premium quality comes with a higher price compared to the average market range.
Featured Products:
- Shiseido Aqualabel Skincare Set
- Shiseido Collagen Range
- Shiseido Anessa Sunscreen
Purchase Link: shopee.vn/shiseido_officialstore

7. DHC
DHC is a leading Japanese cosmetics brand with over 30 years of experience. Their products, favored by many, focus on skincare using olive oil, including makeup removers and lip balms. With consistent use, your skin will significantly improve, becoming not only healthy and radiant but also brightened to perfection.
In addition to skincare, DHC offers a variety of dietary supplements like collagen to support skin health from within, along with essential vitamins to nourish your skin. The brand quickly gains consumer support whenever it launches a new product. Beauty experts highly appreciate the effectiveness and safety of DHC products. Beyond their famous skincare lines, the brand also offers nutrition-rich supplements that deeply nourish and enhance skin quality.
Featured Products:
- DHC Vitamin C Supplements
- DHC Vegetable Supplements
- DHC Whitening Supplements
- DHC Collagen Supplements
- DHC Deep Cleansing Oil
Purchase Link: shopee.vn/dhc_officialstore

8. Kosé
Kosé is a popular, affordable Japanese cosmetics brand with a massive global following. Known for its wide range of reasonably priced products, it is the go-to brand for many women. Kosé's products mainly feature natural herbal ingredients such as honeysuckle, hibiscus, angelica, and peony. In 1975 and 1979, it became the first brand in the world to introduce pressed powder foundation and serum-based skincare products.
The products come in simple, compact, and convenient packaging, making them easy to carry in your bag without hassle. Kosé products are suitable for all skin types, from oily to dry and sensitive, ensuring safe use without causing irritation.
Featured Products:
- Kosé Softymo Deep Cleansing Oil
- Kosé Softymo Cleansing Foam
- Kosé Suncut Perfect UV Protect Essence Super Waterproof
Purchase Link: shopee.vn/kosecosmeportchinhhang
