1. Powerade
Powerade is a sports drink brand founded in 1990, based in the United States, and owned by Coca-Cola. It was created by Coca-Cola to directly compete with Pepsi's Gatorade. Historically, it became the official drink for the 1988 Olympic Games. The brand is marketed as a recovery drink, replenishing essential nutrients lost during physical activity and excessive sweating.
Currently, Powerade holds about 25% of the sports drink market and continues to grow rapidly. The brand is available in Vietnam, but its distribution is still limited, with products mainly in Korean on the packaging, meaning Powerade does not yet offer localized products specifically for the Vietnamese market.
Powerade constantly updates and innovates its product lines to meet the diverse needs of the market, ensuring superior benefits and satisfaction for consumers through the quality and performance of its products.


2. Dr. Pepper
Dr. Pepper was established in 1885 and is currently owned by Coca-Cola in the U.S. and Europe. Known for its distinctive carbonated flavor, Dr. Pepper was once immensely popular across many countries. Over more than a century of development, it has faced intense competition from various sodas, fruit juices, and others, leading to a decline in market share and lesser recognition.
However, for many older consumers in the U.S., this soda remains a favorite because of its unique flavor and relatively low sugar content, which makes it a somewhat healthier option. Currently, the brand is not available in Vietnam. With its blend of various spices and herbs, Dr. Pepper offers a truly unique experience and style. Unlike other mainstream sodas, Dr. Pepper has a flavor profile that can't be compared to any other soft drink.
Dr. Pepper has become a cultural icon, widely available on the soft drink market. The brand has expanded its product line to include Dr. Pepper Classic, Diet Dr. Pepper, Dr. Pepper Cherry, and several other variations to cater to diverse consumer preferences.


3. Fanta
Fanta is a carbonated fruit-flavored beverage created by Coca-Cola, available globally with over 100 different flavors. Fanta originated as a substitute for Coca-Cola during World War II in Germany, due to the trade embargo on Coca-Cola products in 1940.
In 1955, Fanta was launched in Australia. By the 1960s, it expanded to 39 countries. It reached the Soviet Union in 1979 and China in 1984. At this point, Fanta began being packaged in aluminum cans and plastic bottles. Its logo was redesigned by French industrial designer Raymond Loewy.
Fanta quickly became a globally recognized brand with a wide array of distinct flavors such as orange, lemon, peach, pineapple, and many more. The drink is popular in Europe, Asia, Africa, and South America. In Vietnam, Fanta remains a popular choice for its delicious taste and affordable price.


4. Sprite
Sprite is a clear soft drink with a refreshing lemon-lime flavor created by the Coca-Cola Company. First developed in West Germany in 1959 under the name Fanta Klare Zitrone (Clear Lemon Fanta), it was introduced to the United States under the current Sprite brand in 1961 to compete with 7 Up. Sprite comes in various flavors, including cranberry, cherry, grape, orange, and vanilla.
Additionally, the soda bottles feature several indentations designed to mimic the bubbles created during the carbonation process. In Vietnam, Sprite bottles have transitioned from their signature green plastic to clear PET bottles, offering a more eco-friendly option. Known for its crisp, sweet taste, Sprite is beloved by both young people and adults.
The brand is recognized for its vibrant, cheerful, and energetic marketing approach. Sprite is dedicated to providing a refreshing experience that helps consumers unwind with its distinct flavor and unique enjoyment.


5. Coca-Cola Zero Sugar
From the globally renowned Coca-Cola brand, beloved across many countries, Coca-Cola Zero Sugar provides a refreshing, light experience without the sugar or calories, making it perfect for those who enjoy soft drinks while maintaining a healthy lifestyle.
The drink is highly carbonated, instantly relieving fatigue and stress, offering a refreshing sensation with every sip. Notably, it aids digestion, allowing you to enjoy a wider variety of dishes at each meal.
This product is made with a special formula that delivers the delicious, signature taste of Coca-Cola, without contributing to weight gain from sugar or calories. Coca-Cola Zero Sugar continues to be an appealing choice for those who love Coca-Cola but want to keep their calorie and sugar intake low.
Coca-Cola Zero Sugar has become one of the top soft drink brands worldwide, gaining popularity with strong advertising and effective marketing strategies, attracting a wide range of consumers.


6. Fuze
Fuze is a beverage brand established in 2000, currently headquartered in New Jersey, USA. The brand specializes in offering non-carbonated fruit drinks rich in vitamins and tea. With rapid growth, by 2006 the brand became worth billions of dollars, attracting the attention of Coca-Cola, which subsequently acquired Fuze for $250 million.
Fuze products are known for being health-conscious, packed with vitamins and antioxidants. Particularly popular in Japan, the brand is renowned for combining various fruits and herbs to create unique, stylish beverages.
Offering a wide variety of flavors and high-quality options, Fuze provides many choices for beverage lovers. Fuze’s mission is to deliver an exceptional tasting experience and bring refreshing, revitalizing enjoyment to all through its delicious and nutritious drink offerings.


7. Del Valle
Del Valle is a fruit juice brand originating from Mexico, and after 60 years of establishment and growth, it is now owned by Coca-Cola, with a valuation reaching billions of dollars. Del Valle's fruit juices are known for their high nutritional value and are completely free from carbonation.
This product is made from tropical fruits such as mangoes, oranges, and strawberries, making it popular in many tropical countries, especially in Latin American nations like Brazil, Venezuela, and Mexico. Del Valle’s offerings are produced from fresh, high-quality fruits, ensuring a natural flavor and a refreshing taste that stands out. The brand emphasizes maintaining natural ingredients and offers a wide range of flavors, from orange, lemon, and apple to various tropical fruits.
Del Valle is committed to providing consumers with refreshing options and a diverse selection, while also focusing on developing natural products that support a healthy lifestyle. The brand's mission is to promote the consumption of natural fruit juices and bring joy to families through the quality and freshness that define its products.


8. Minute Maid
Founded in 1945, the brand Minute Maid initially focused on the food industry and has grown to provide employment for approximately 2,000 people. Its headquarters are located in Texas, USA. Now owned by the Coca-Cola Company, Minute Maid generates an impressive $2 billion in revenue. The brand is well-known for its citrus juices, primarily lemonade and orange juice, but as it expanded globally, Minute Maid adapted its offerings to local tastes by introducing fruit juices that cater to each country's preferences.
In Vietnam, Minute Maid offers fruit juice with pulp, promoting its products as made from natural ingredients and safe for health. Minute Maid's products are crafted from high-quality, fresh fruits, ensuring a wide variety of refreshing flavors. From orange, lemon, and apple to tropical fruits, the brand continuously updates and expands its product line to meet the diverse tastes of consumers.
Minute Maid's mission is to bring joy and refreshment to every household with its high-quality, natural, and nutritious beverages. With its commitment to quality and innovation, Minute Maid has become one of the leading beverage brands, loved by consumers worldwide.

