1. Maybelline Superstay Matte Ink
Maybelline Superstay Matte Ink, a proud achievement from the renowned Maybelline New York, quickly won the hearts and trust of millions of women worldwide since its launch in 2017. Known for its ability to maintain a long-lasting matte finish all day without the need for touch-ups, this lipstick is a global favorite.
The standout feature of this lipstick is its 16-hour color retention, allowing you to feel confident and carefree throughout the day without worrying about frequent color adjustments. With its unique super-matte ink technology, Maybelline Superstay Matte Ink ensures vibrant, long-lasting color that stays intact from morning to night, without fading or bleeding. The precision applicator tip allows for easy, sharp lines and a smooth, even application.
Available in a variety of shades, from deep nude tones to bold and striking colors, Maybelline Superstay Matte Ink lets you express your style and personality in any situation, whether at work or in social settings. Designed to meet the beauty needs of women, Maybelline Superstay Matte Ink has captured the hearts of millions and become an icon in the beauty industry. This product provides women with confidence and an exciting option for expressing their individuality through flawless lip makeup.
Purchase Link: shopee.vn/Son-Kem-Lì-16h-Lâu-Trôi-Maybelline-New-York-Super-Stay-Matte-Ink-City-Edition-Lipstick-5ml-i.37252407.1910406507?


2. The Face Shop
The Face Shop is a popular South Korean cosmetics brand, established in 2003. The brand is known for creating products made from entirely natural ingredients that are safe and gentle for users. The Face Shop's offerings include skincare, body care, shower gels, and makeup.
The Face Shop’s reputation is built on three core principles: nature, product value, and variety. Their products are made with natural extracts and are committed to being safe for consumers while delivering high performance in skincare. The range includes solutions for different skin types, such as hydration, acne treatment, and body care, all at an affordable price. The Face Shop is dedicated to offering products that meet the needs of consumers, no matter their budget.
Some of The Face Shop's Lip Products:
- Collagen Ampoule Lipstick.
- The Face Shop Water Fit Lip Tint.
- The Face Shop Tint Glow Lip Balm.
- The Face Shop Lip Care Stick.
- The Face Shop Moisture Touch Lipstick.
As of now, The Face Shop operates over 800 stores in South Korea and 930 stores across 22 countries worldwide. The brand has steadily grown in prominence, offering a wide range of products that appeal to all ages and genders. Their lip products, in particular, are particularly popular among customers.
Purchase Link: shopee.vn/-FMGT-Son-Tint-Hiệu-Ứng-Bóng-THE-FACE-SHOP-Lip-Glaze-5g-i.29935989.18276124186?


3. Laneige
Laneige is one of the leading cosmetic brands in South Korea, beloved by millions of women worldwide. This renowned brand is owned by Amore Pacific, South Korea’s top cosmetics group, which also owns prestigious labels such as Sulwhasoo, Mamonde, Etude House, and Innisfree.
For many years, Laneige has held the top spot for exceptional skincare products tailored for Asian women. The brand is known for its innovative Laneige Water Science, a technology based on water science. In 2016, the first Laneige store opened in Ho Chi Minh City, Vietnam.
Laneige lip products are extremely popular among women, known not only for their attractive packaging and reasonable pricing but also for their beautiful colors, long-lasting gloss, and excellent hydration properties. In addition to a wide range of colors, Laneige offers various textures, including matte, cream, and stick formulas. Beyond regular lip products, Laneige offers a selection of lip balms in delightful scents such as peach, strawberry, pear, and grapefruit. The smooth texture and hydration will leave your lips looking plump and irresistible.
Laneige products are available nationwide. They can be purchased through official partners or beauty stores. However, with the rise of counterfeit products, it is crucial to buy from trusted sources to ensure authenticity.
Some of Laneige's Lip Products:
- Gloss: Laneige Intense Lip Gel.
- Lip Balm: Water Drop Tinted Lip Balm.
- Tint: Holiday Two Tone Tint Lip Bar, Laneige X Lucky Chouette Serum Drop Tint, Two Tone Tint Lip Bar.
- Matte Lipstick: Two Tone Matte Lip Bar.
- Other lip care products: Laneige Lip Primer, Soft Auto Lipliner.
In addition to lip products, Laneige offers a range of cosmetics such as powders, mascaras, and skincare items like moisturizers, face masks, and sunscreens. While Laneige is a high-end brand, its products are priced reasonably for their quality.
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4. Espoir
Espoir is a luxury cosmetics brand from South Korea, owned by Amore Pacific, a powerhouse in the beauty industry known for creating hundreds of different products. Espoir has more than 20 stores across the country and several representative offices worldwide, making it a well-established name in the global market. The brand’s reputation speaks for itself, without the need for exaggeration.
The brand’s products are well-loved due to their high quality and affordable prices. Espoir’s lip products, in particular, are some of the best sellers. Known for their long-lasting matte finish, smooth texture, and on-trend colors, Espoir lipsticks are popular among makeup enthusiasts, especially in Vietnam. All products undergo rigorous quality checks before reaching the market.
Espoir’s products range from 300,000 to 400,000 VND, which is a reasonable price for the Vietnamese market. The brand's lip product color palettes are impressive, featuring trendy shades and formulas. Their lipsticks are highly pigmented and long-wearing, so you don’t have to worry about reapplying throughout the day. Even though they are matte, the lipsticks contain moisturizing ingredients to prevent dryness, unlike many other matte lipsticks. Espoir offers a variety of lipstick types to suit different customer preferences.
Espoir’s Lip Products:
- Espoir No Wear Chiffon Matte Lipstick 3.4g.
- Espoir No Wear Lipstick Power 3.6g.
- Espoir Couture Lip Fluid Velvet 7g.
- Espoir No Wear Chiffon Matte CR501 La La La.
- Espoir Couture Lip Fluid Velvet BE302 Moonlit.
- Espoir No Wear Lipstick 3.6g.
- Espoir Colorconic Tint Lacquer In Blam 6 Hey Honey.
Espoir is a cosmetics brand specializing in makeup, especially known for its lipstick range. The brand’s lipsticks feature a variety of shades that perfectly align with current trends, offering everything from nude tones to earthy shades and fiery hues, ensuring there is something for everyone.
Purchase Link: shopee.vn/Son-Tint-Bóng-Lì-Espoir-Couture-Lip-Tint-Shine-i.770730355.21702787756?


5. Etude House
Etude House is a cosmetics brand under the renowned Amorepacific Corporation, established in 1995. The name 'Etude' is derived from French, meaning 'study or research'. The brand offers a wide variety of beauty and makeup products. Since its inception, Etude House has gained attention with its modern and cute designs, especially in products like lipsticks, blushes, and eyeshadows.
As one of South Korea’s most beloved cosmetics brands, Etude House has gained immense popularity, especially among young people, including students, due to its affordable pricing and reliable product quality. The brand’s eye-catching packaging and vibrant designs make their products irresistible. Etude House has expanded its presence to several countries in Asia, such as Thailand, Indonesia, Singapore, and the Philippines. The brand often chooses popular young celebrities as brand ambassadors, including Lee Min-ho, Park Shin-hye, Jang Keun-suk, Song Hye-kyo, and Red Velvet.
Etude House Lip Products:
- Dear Darling Tint Stick (4.5g)
- Etude House Matte Chic Lip Lacquer.
As an affordable beauty brand targeting younger audiences, Etude House manages to deliver quality products with great consistency. Its makeup products, especially lipsticks, are very popular. Etude House lip products are known for their moisturizing properties, leaving lips soft without the dryness or stickiness often found in other budget lip products.
Purchase Link: shopee.vn/Son-Tint-ETUDE-3.8g-Chất-Lượng-Cao-i.436629906.23668207981?


6. CONCEPT EYES (3CE)
The South Korean cosmetics brand 3CE has become a widely popular and trendy name in the beauty industry, coveted by fashionistas, and is a staple in the beauty collections of many. 3CE, which stands for 3 Concept Eyes, was founded in January 2009 and is a subsidiary of Stylenanda.
With its established fashion labels always at the forefront of trends, Stylenanda ventured into the beauty industry with 3CE, making a huge impact with its youthful, edgy products. By collaborating with internet sensation Lily Maymac, 3CE created a storm in the cosmetics world, particularly with the 3CE Mood Recipe lipsticks. Taking advantage of this momentum, 3CE consistently launched diverse, refined products, making it an excellent choice for beauty enthusiasts. From trending eye, lip, and dewy foundation products, 3CE has emerged as a leading beauty brand in South Korea.
3CE's Lip Products Include:
- Matte Lipsticks: 3CE Lily Maymac Matte Lip Color, 3CE Mood Recipe, 3CE Red Recipe, 3CE Mood Recipe On & On, 3CE Matte Lip Color Park Sora, 3CE Pink Rumor Dangerous Matte Lip Color,…
- Liquid Lipsticks: 3CE Liquid Lip Color, 3CE Lip Lacquer, 3CE Velvet Lip Tint, 3CE Studio Velvet Cream Lip & Pencil,…
- Lip Balms: 3CE Heart Pot Lip, 3CE Bebe Color Lip Balm, 3CE Tint Treatment Lip Balm,…
3CE is known for its innovative products that set trends among the youth, making it a trailblazer in the beauty industry. To date, 3CE boasts over 70 official stores across Asia, and every new product release is eagerly anticipated, creating a buzz in the cosmetics world.
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7. L'Oreal Paris Rouge Signature
The L'Oreal Paris Rouge Signature lipstick collection is more than just a product within the global cosmetics industry; it stands as a symbol of confidence and individual style. This renowned brand has provided millions of women worldwide with unforgettable experiences through its high-quality products, sophisticated designs, and wide range of shades.
Crafted with advanced technology and premium ingredients, the Rouge Signature lipstick offers a smooth, velvety feel with vibrant, long-lasting color that lasts throughout the day. The quality not only boosts confidence but ensures women stay alluring at all times. With its elegant, modern, and unique packaging, L'Oreal Paris Rouge Signature becomes a trendy fashion icon and an essential part of any beauty collection. This distinctive design not only highlights the product but also makes the L'Oreal Paris brand easily recognizable.
The collection features a diverse palette, ranging from bold and vibrant shades to classic, muted tones, allowing women to find the perfect color that suits their personality and mood. L'Oreal Paris Rouge Signature is not merely a cosmetic product; it is a symbol of confidence and personal style. It has captured the hearts of millions of women globally with its exceptional quality, stunning design, and long-lasting pigmentation.
The trust placed in this product by beauty experts and consumers alike affirms its undeniable reputation and quality. Whether you're heading to an event or simply going about your day, this lipstick remains a reliable and standout choice.
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8. Innisfree
Innisfree is a cosmetics brand that harnesses the natural benefits of the pristine Jeju Island, a UNESCO-recognized natural heritage site. Established in January 2000, Innisfree has embraced the pure natural resources of Jeju Island to create products that promote health and beauty. The brand, focused on sustainable beauty, has received widespread support, particularly from Millennials. With over 1000 stores in South Korea, it expanded to China in 2012, followed by further expansion in Asia, and launched its first North American store in New York in 2017. Today, Innisfree operates 1610 stores globally. The name 'Innisfree' comes from a poem by William Butler Yeats and symbolizes a place of rest for the skin. The brand’s motto, 'Natural Benefits from JEJU Island,' emphasizes the abundant nature of Jeju in creating products that enhance overall health and beauty.
Jeju Island, known for its unspoiled natural beauty, is a source of four natural elements: clean air, gentle sunlight, fertile soil, and pure water. Innisfree incorporates these elements into its products, which include around 900 different items such as skincare, makeup, body care, and perfumes, all designed to promote healthy, glowing skin.
In the fast-paced world of Korean cosmetics, where trends often come and go, Innisfree stands out for its stability. Its wide range of affordable, high-quality lip products, all sourced from Jeju Island, have become favorites. The brand offers lipsticks like the Vivid Cotton Ink, Real Fit Velvet Lipstick, Real Fit Lipstick, Creamy Tint Lipstick, and Color Glow Lipstick, as well as the Glow Tint Lip Balm.
Despite not being the most luxurious brand, Innisfree’s overall offering of natural, eco-friendly, and gentle products makes it a brand worth investing in.
Purchase Link: shopee.vn/Son-tint-dạng-lì-siêu-nhẹ-môi-innisfree-Airy-Matte-Tint-3.8g-i.155343961.12526735697?


