Buzz
Fast food chains often update their slogans to capture the attention of new, hungry customers. While some have become iconic like McDonald's 'I’m Lovin’ It' or the 'It’s Mac Tonight' campaign, others haven’t stood the test of time. Here are 14 slogans that faded into obscurity.
1. “McDonald’s and You” // McDonald’s
Launched in 1983, 'McDonald’s and You' was all about celebrating the good times shared at McDonald’s. It was soon replaced in 1984 by the more popular slogan, 'It’s a Good Time for the Great Taste of McDonald’s.'
2. 'Food, Folks, and Fun' // McDonald's
In 1990, the slogan 'Food, Folks, and Fun' was aimed at young children and pre-teens, providing them with an exciting combination of all three in a single, magical location, such as through the Happy Meal. The phrase was only used for a brief time, around one year.
3. 'What You Want Is What You Get' // McDonald's
McDonald’s adopted the 'What You Want Is What You Get at McDonald’s Today' slogan during the mid-1990s. It highlighted the importance of hard work and community principles. In the summer of 1994, McDonald's collaborated with the live-action movie 'The Flintstones,' temporarily modifying the slogan to 'What You Want Is What You Get at RocDonald's Today.'
4. 'Where's Herb?' // Burger King
'Where’s Herb?' was a scavenger hunt contest that invited participants to track down Herb, a 'nerd' visiting a Burger King in every state. The contest, offering cash rewards and Whoppers, ran throughout 1985.
5. 'This Is a Burger King Town' // Burger King
In the mid-1980s, the slogan 'This Is a Burger King Town' blended the charm of small-town living with the simple joys of enjoying a Burger King meal.
6. 'The Best Food for Fast Times' // Burger King
Later in the decade, Burger King launched 'The Best Food for Fast Times,' positioning its burgers as a treat for trendy, adventurous individuals who preferred their food just the way they liked it.
7. 'Make a Run for the Border' // Taco Bell
In the late 1980s and early 1990s, Taco Bell urged its customers to 'Make a Run for the Border'—a call to escape the mundane and embark on a Wild West-inspired journey to Mexico (or at least to the nearest Taco Bell).
8. 'What a Sandwich' // Subway
Subway's short-lived 'What a Sandwich' campaign in the mid-1990s was tied to a promotional push for the 1995 film 'Ace Ventura: When Nature Calls,' but its cultural impact has faded just as quickly as the movie's.
9. 'Putt Putt to the Pizza Hut' // Pizza Hut
In 1966, Pizza Hut's first nationwide ad campaign, 'Putt Putt to the Pizza Hut,' aired during halftime of the Notre Dame vs. Michigan State 'Game of the Century.' Despite its name, the phrase 'Putt Putt' had nothing to do with mini golf; it referred to slow progress in a small vehicle. The catchy slogan and commercial successfully ran into the 1970s.
10. 'Have a Barrel of Fun' // KFC
In the early 1970s, KFC introduced the slogan 'Have a Barrel of Fun' to complement its famous 'Finger Lickin' Good!' catchphrase. While it lasted into the 1980s, it was eventually overshadowed by 'We Do Chicken Right.'
11. 'We Speak Fish' // Long John Silver's
In 2011, Long John Silver's introduced 'We Speak Fish' as its new slogan. Though it only lasted about a year, it was certainly catchier than the brand's earlier pun from the 1980s: 'Put a Smile on Your Taste.'
12. 'Avoid the Noid' // Domino’s
In 1986, Domino’s introduced the Noid, a masked claymation character whose sole mission was to ruin your pizza. Accompanied by the slogan 'Avoid the Noid,' the campaign remained popular throughout the 1990s.
13. 'You Got 30 Minutes' // Domino’s
In 2007, Domino’s shifted from guaranteeing pizza delivery within 30 minutes to emphasizing that this was still their standard with the 'You Got 30 Minutes' campaign. The brand explained in a press release that customers 'have free time—about 30 minutes—to do whatever they want, because Domino’s Pizza is taking care of the meal.'
14. 'Buy ‘Em by the Sack' // White Castle
White Castle, founded in 1921, launched its first slogan six years later: 'Buy ’Em by the Sack.' Over the years, the chain has introduced various slogans, including 'The Only Little Square Hamburger in Town' in the 1970s. However, none (as far as we know) have explained why White Castle sliders have five holes.
