Are there advantages to applying fragrance to pulse points?

The iconic Coco Chanel once famously said, "A woman should wear perfume wherever she wishes to be kissed." Traditionally, it’s advised to apply fragrance to pulse points, areas where a heartbeat can be detected. Many of these spots, such as the base of the throat, the inner wrists, and behind the earlobes, are also ideal for romantic gestures, making Chanel’s advice both practical and enchantingly poetic.

Regardless of romantic intentions, perfume undeniably boosts confidence and enhances mood, so maximizing its effectiveness is key. Fragrance loses its purpose if it goes unnoticed, but overapplication can also backfire, creating an overpowering effect.

Beyond romantic implications, the conventional wisdom suggests dabbing perfume on multiple pulse points for optimal results. But does this method truly hold up?

"The warmth from pulse points enhances the intensity of a fragrance, helping it diffuse and amplify, though it doesn’t extend its longevity," explains Elizabeth Barrial, a perfumer at Black Phoenix Alchemy Lab in North Hollywood, Calif.

Pulse points alone don’t determine a perfume’s effectiveness or staying power. "Fragrances tend to be more potent on individuals with oily skin and strong circulation, as their bodies retain more heat," Barrial notes. "Conversely, dry skin can cause scents to fade faster."

While applying fragrance to pulse points has its advantages, it can be worn almost anywhere on the body (excluding sensitive areas). Barrial recommends spritzing perfume in your hair to extend its lifespan. Additionally, rubbing your wrists together during application generates heat, which may cause the top notes to evaporate faster. Since skin hydration significantly impacts scent longevity, maintaining well-moisturized skin—through drinking water and using hydrating lotions—can help your fragrance last longer.

Avoid the temptation to spray perfume on your clothes for added effect. Experts caution against this, as the scent can become distorted when mixed with fabrics like cotton and may even leave stains.

No matter how you apply your fragrance, always test it thoroughly before wearing it publicly. Factors like body chemistry and skin type can dramatically alter a scent’s character, potentially turning a light, sweet aroma into something sharp or overwhelming.