Buzz
When is Black Friday 2019 Happening in Vietnam?
Get ready, Vietnam! Black Friday 2019 is just around the corner, slated for November 29th, 2019. With two major sales events in November - the mega 11.11 sale and Black Friday Vietnam 2019 on the 29th, consumers better gear up for incredible deals!
The peak of Black Friday 2019 shopping frenzy in Vietnam hits between 10:00 AM and 12:00 PM.
Unlike the U.S., citizens of other countries typically don't have a day off on Black Friday. While the peak shopping activity online varies slightly across different countries, it generally occurs in the morning and evening. Based on internet traffic patterns in Vietnam, shopping intensity is fairly evenly distributed from 9:00 AM to 10:00 PM, with the highest peak being from 10:00 AM to 12:00 PM according to data from Black-Friday.Global for 2018.
Black Friday 2019: Highly Anticipated in Countries like Turkey, Finland, Greece, Singapore, and Hong Kong
On Black Friday, a Vietnamese consumer typically buys around 2 products on average
According to surveys, 69% of Vietnamese participants in Black Friday 2019 know exactly what they want to buy. On average, Vietnamese consumers purchase about 2.2 items. Statistics from previous years show that the most popular items purchased during Black Friday in Vietnam are clothing, footwear, electronics, appliances, underwear, food, and gifts for loved ones.
Globally, fashion products take the lead on Black Friday. However, in countries like Brazil, Switzerland, India, Malaysia, or Romania, electronic devices dominate the shopping carts.
Vietnamese consumers plan not to spend more than 2 million VND on both online and offline shopping during Black Friday 2019
Vietnamese shoppers are planning to hunt for discounts both online and offline. Those who will choose more than one shopping channel are willing to spend around 2 million VND for this year's Black Friday 2019. It's equivalent to 100 US dollars.
In other countries, shoppers have smaller budgets, such as in India ($69 USD), the Philippines ($68 USD), or Nigeria ($61 USD). Conversely, consumers declare they will spend a record amount from the United States ($485 USD), Canada ($430 USD), the United Kingdom ($397 USD), Ireland ($339 USD), and the United Arab Emirates ($291 USD).
Black Friday Vietnam 2019 and Trends in Recent Years
Interest Rates on Black Friday 2018 Throughout the Week
Initially, Black Friday only occurred in the United States. However, over the past few years, this event has evolved into an extended shopping spree lasting several days. It can sometimes start on Thursday and continue through the weekend, or even the entire month. In an effort to attract consumer attention, some stores begin what's called early sales as early as Monday. However, in most countries, the peak of interest from shoppers falls on the same day.
In Vietnam, Google Trends data for November 19-25, 2018, shows that two-thirds of all Black Friday-related queries were recorded on Thursday and Friday (19.7% and 42%). However, customer interest begins to rise on Wednesday and gradually declines by Sunday. This trend is characteristic not only of Vietnam but also of other countries.
A study conducted by Black-Friday.Global in 2018 shows that 88% of Vietnamese respondents are aware of the existence of Black Friday. However, not all of them can recall the exact date, which may explain the increasing interest in this event even weeks before it occurs.
Interest Rates on Black Friday 2018 Compared to Normal Days
Internal data from Black-Friday.Global in 2018 in Vietnam shows an increase in sales by 832% compared to a regular day. Such high figures are not uncommon. For example, in Singapore, the increase was 511%, in the United Kingdom - over 1708%, and in Germany - over 2418%.
Predictions for Interest Rates on Black Friday 2019 This Year
This year, Black Friday 2019 falls on the weekend immediately followed by Cyber Monday, which will take place on December 1st, 2019, so promotions are expected to extend for 2 weeks, including the last week of November and the first week of December. Predictions for interest rates on Black Friday 2019 are expected to increase even more than last year, and consumers are expected to achieve desired discounts ranging from 54% to 70%.
Sales Boosting Strategies and User Experience Focus will be on high-value items such as Apple products: iPad 2019, iPhone 11, iPhone Xr, Air Pods 2019, Samsung S9/S10 phones, Samsung Glaxy Note, PS4, and Xbox One. Especially 4K TV products targeting OLED and QLED segments are also on this year's deeply discounted product list.
Are you looking for a great-value item on Black Friday 2019 for yourself and your family? Then get ready to hunt for some great deals and make a list of essential items to hunt for on this day!
> Explore more >> 5 things you should know about Black Friday 2019
(Translated & Edited from a source by Black-Friday.Global)
