Exploring Klook's New Brand Identity: What's Inside?

After enduring two long years of coexisting with the COVID-19 pandemic, the concept of 'travel recovery' seems to be becoming a reality as many countries ease travel restrictions and welcome tourists. 

Throughout the past two years, many #teamKlook members had to temporarily set aside their passion for exploring the world, missing out on the overflowing joy of experiencing life through journeys, adventures, sounds, and flavors. 

Above all, Klook understands that intense desire. That's why, over the past two years, Klook has been preparing for a 'big change'—ready to lead the travel industry into a new chapter and connect #teamKlook to exciting experiences and moments. 

Most users are familiar with Klook's vibrant orange image; therefore, any change brings both opportunities and risks at the same time!

Overcoming every obstacle, Klook has taken its first steps on the path of innovation, evolving into a more mature, robust, and versatile version. Without keeping #teamKlook waiting, here are the innovations you can expect from Klook. 

Everything—from illustrations, icons, workmarks, color schemes to slogans. The new brand identity marks the first complete rebranding of Klook. Furthermore, the Klook app is now equipped with many new features and experiences for #teamKlook to freely explore. 

With the introduction of the new brand identity, Klook has surpassed the limits of being just a 'website or app - where customers seek experiences at various locations.' Klook aspires to be a useful bridge for travelers, allowing you to gather rich experiences, optimism, and genuine warmth wherever Klook is present. Klook also plays the role of a savvy companion, helping you explore your travel personality deep within your heart. 

Introducing Klook's new icon - Joysplash - Derived from the concept of 'joy', this new icon represents Klook's fresh brand essence, a spirit full of colors, and a passion for life. The vibrant colors also represent Klook's diverse and lively customer base worldwide, people who constantly seek rich, lively, and cheerful experiences to satisfy their wanderlust. 

Journeying alongside the Joysplash icon is the slogan Your World Of Joy - Your World Of Joy. Booking experiences on Klook will open the 'magical gateway' to a world filled with joy from theme parks, sightseeing tours, transportation services, resort packages, and much more. Klook's product and service portfolio is becoming increasingly diverse to meet the wanderlust needs of a vast user base. All you need to do is choose from thousands of experiences available at over 1,000 destinations currently on sale on the Klook website and app. 

Refreshing Klook's brand identity not only lies in the 'look' but is also a commitment to bring the joy of travel back to the community. Future travel will focus on travelers and revolve around moments that bring joy. Alongside Klook's brand identity is the expansion into new sectors that #teamKlook is sure to love; such as insurance, car rentals, accommodation services, tour tickets, and much more. 

Visit the Klook app now to explore new and exciting features. You'll be amazed at the interactive travel personality quiz that's both fun and accurate. Convenient payment methods are also now available. Klook is also enhancing the way customers leave reviews by introducing emotion-filled keyword tags. Customers will soon be able to rate their experiences with tags like 'relaxing,' 'exciting,' 'fun,' 'surprising.' Customers can filter and search for experiences that suit them based on the criteria they care about. These are just a few of the many updates from Klook in its elevated role as your companion at new heights. Stay tuned!

The challenges faced during the COVID-19 pandemic cannot be denied. Nevertheless, Klook encourages optimism and effort for sustainable development. Klook has never hesitated in upgrading resources to provide diverse experiences in many different ways at various destinations for travelers.

The first comprehensive brand change for Klook takes place during a crucial transition in the entire travel industry, as the company prepares to conquer the new future of travel in 2022 and beyond. Alongside Klook's fresh appearance, travelers deserve the opportunity to experience joy in a complete, convenient, and reliable way. 

Injecting a 'breath of fresh air' into the brand has reaffirmed Klook's commitment to revitalize and rejuvenate the tourism industry as the COVID-19 pandemic is somewhat under control. This commitment once again emphasizes Klook's brand purpose: 'to inspire and create many moments of joy'.

Refreshing the brand is a particularly significant milestone for Klook, achieved through constant creativity and experimentation on values that are suitable or need improvement. The past two years have not only brought challenges but also led Klook on a new journey full of optimism and hope, with the purpose of bringing joy to those who still harbor the passion for exploring the world. 

Mr. Eric Gnock Fah, COO, and Co-founder of Klook, summarized that this brand refresh campaign aims to commit to bringing joy back to customers who long for the magic of travel, becoming their favorite travel app, both domestically and internationally. 

Joy is a noun describing an emotion rather than an expression. According to Mr. Ethan Lin, CEO and Co-founder of Klook, who once shared: 'Every person has their own definition of joy.' For many, joy is synonymous with boundless happiness. Joy can come from someone. Joy in adopting a pet, having leisure time to read a book purchased last month, treating the family to a delicious meal, or simply getting to sleep in on a Sunday. 'Joy' can be everything you see and feel. It deeply depends on each individual. However, for Klook, joy is simply something that Klook wants to give users - something special that Klook can bring back to life through experiences. 

Klook understands that due to the COVID-19 pandemic, one of humanity's great sources of joy - travel - is no longer as abundant as before. We cherish travel because there's no joy out there quite like it - when stepping into a new land, exploring the beauty of a thousand-year-old culture, savoring the delicious taste of local specialties, or capturing moments in many photos. We reminisce about trips because of the genuine joy they bring. One of the purposes of Klook's brand refresh campaign is to give you the opportunity to create more memories as well as moments of happiness. 

As mentioned earlier, one of the recent features of the Klook app is the interactive travel personality quiz. This is Klook's way of helping you discover the travel style that suits you best. Will you be the 'Adventure Maestro,' the 'Cultural Connoisseur,' or the 'Resort Aficionado'? There are 5 more personalities for you to explore, so open the Klook app and take the quiz now! 

Klook is a leading e-commerce platform for travel experiences and services anytime, anywhere. We curate the most exciting experiences for users to satisfy their endless curiosity about adventures and local experiences worldwide. With our website and app, users can explore a world full of joy, from attractions, tours to transportation, and local accommodations. Established in 2014, we are here to inspire and create more enjoyable moments for customers through over 490,000 activities at more than 1,000 destinations.