Today, Mytour will guide you on how to send messages from your Facebook fanpage. If your business has a Facebook page and you want to engage with your followers via Facebook Messenger, here are some methods to do so. However, recently, Facebook has restricted messaging to users who have previously contacted your page. There are several ways to encourage users to message your page.
Steps
Enable Messaging on Your Fanpage

Open your Facebook fanpage. If you're on the Facebook homepage, follow these steps:
- Locate the Shortcuts section in the left-hand menu.
- Click on your page's name.
- If you don't see this option, click on “Pages” under the “Explore” section and select your page from there.

Click on the Settings (Settings) located at the top right corner of the page. At the top right corner, you'll find the Settings button just to the left of the Help button.

Click on the Messages (Messages) option in the middle of the page. You will be redirected to the general settings page. Messages are the fifth option in the list.

Double-check to ensure the box is marked and click on the Save Changes (Save Changes) button. You will see a checkbox next to the option 'Allow people to contact my Page privately by showing the Message button.' Make sure this box is checked; otherwise, you won't receive messages.

Click on the Page button at the top left corner. You will return to the main section of the page.

Click on the + Add a Button (Add a Button) located below the cover photo. On the right side of the page, just below the cover photo, you'll find the + Add a Button option in a light blue box. This option allows you to create a button that users can click to message your page.

Click on the Contact you (Contact you). Below Step 1, you'll find five options. Since you want to receive messages, select the Contact you option.

Choose Send Message (Send Message). Facebook provides five options for the button you're creating. While all are useful, in this case, you need to select the option to send messages.

Click on the Next (Next). This blue button is located at the bottom right corner of the window.

Select Messenger. This is the only option available under Step 2, and you must click it to add the button to your page.

Click on the Finish (Finish). This blue button is located at the bottom right corner of the window. Once completed, users will see a prominent button encouraging them to message your page.
Using the Inbox Page

Open your Facebook fanpage. On the homepage, click on your page's name located under the Shortcuts section in the left-hand menu.

Click on the Inbox (Inbox).

Select a conversation.

Compose your reply and click on the Send (Send) button.
Implement Subscription Messaging

Open your Facebook fanpage.

Click on the Settings option at the top right corner of the page.

Select Messenger Platform (Messenger Platform) from the left-hand menu. After being automatically redirected to the general settings, the left-hand menu will display specific configuration options. The Messenger Platform is the seventh option in the list, identifiable by its icon featuring a speech bubble with a horizontal lightning bolt.

Scroll down to Advanced Messaging Features (Advanced Messaging Features). You must obtain Facebook's approval to use this messaging feature. Subscription messaging allows your page to send non-promotional messages to users.

Click on the Request (Request). This option is located to the right of the subscription messaging section. Clicking it will open a window containing a form.

Fill out the form. Complete the form based on the type of page you operate. You can select the type of messages to send: News, Productivity, or Personal Tracking. Additionally, you’ll have the opportunity to provide further details about the messages you intend to send. The form also requires you to submit a sample message.
- Note: These messages must not be promotional; otherwise, you won’t gain access to subscription messaging. Check the box at the bottom of the form to confirm your understanding of this requirement.

Click on the Save Draft (Save Draft). This blue button is located at the bottom right corner of the window.

Click on the Submit For Review (Submit For Review). Once the form is correctly filled out, you can submit your case for review. If your page is approved for subscription messaging, you’ll be allowed to send regular messages to users.
- Facebook states that these requests may take up to five business days to process. You’ll receive a detailed notification regarding their decision.
Tips
- Navigate to the page settings and select Messaging from the leftmost menu bar. Here, you can customize your page's messaging settings, configure the Response Assistant, or set up appointment scheduling via messaging.