Buzz
One of the hottest products from the Su:m brand in Korea is the Su m 37 facial cleanser. With its super hot hit version, expectations are high. Let's assess this product's real performance in the following article.
Appearance of Su m facial cleanser
The design of this facial cleanser is extremely simple. The Su m facial cleanser comes in a tube form. Its name is Su:m skin saver essential cleansing foam. It's a minimalist product, predominantly white with just a few words printed on the tube. Overall, I still prefer minimalist products, as usual. This one doesn't list a multitude of functions or usage instructions on the body, which I appreciate.
A brief overview of the ingredients and benefits
Discussing Su m facial cleansers, there are various lines. This one's main function is deep cleansing each pore, removing excess oil while ensuring gentleness, avoiding skin irritation. I find this line to be natural, maintaining moisture, leaving the skin neither dry nor tight after washing, ensuring safety even for the most sensitive skin.
One thing I like about Su:m is that they always use natural, gentle ingredients. Their products are fermented, making skin regeneration more effective than regular skincare products from other brands. This Su m facial cleanser is formulated from plants. With its beneficial acid content, removing excess dirt and debris from pores becomes easier.
This one contains artichoke herbal extract to remove dead skin cells, leaving the skin smoother, supple, and hydrated. However, that's the theory; let's see how it feels in practice below.
How does it feel when using Su m facial cleanser?
This facial cleanser has a slightly elastic texture, a foaming cream that's just right. When applied for the first time, it feels like a thin layer of moist cream covering the skin, a very interesting sensation. It's like a cushion layer between the hands and the face, making every massage movement smooth and comfortable. At that moment, I immediately thought this must be a gentle facial cleanser; after washing, there's no worry about dry, tight skin like with other lines.
However, everything has to wait until the end to know if it's a 'good movie' or not. When washing off the Su m 37 facial cleanser with water, the skin feels extremely tight. It's like the skin is very clean but tight as a drum. My skin is naturally combination dry, so it's understandable that deep cleansing can lead to dryness.
Despite enjoying using the Su m facial cleanser, I didn't anticipate my face becoming so dry afterward. I had to immediately rescue it with toner and continue with moisturizing serums and creams to soothe and improve my skin.
I've been quite concerned and have tried reducing the frequency of washing my face, rinsing faster, but this issue persists. Perhaps those with oily skin might find this product more suitable. For dry-skinned individuals like myself, it's a bit challenging.
Should you buy the Su m facial cleanser?
While it's still a good product, it's not suitable for dry skin like mine. Also, be aware it might leave your skin feeling tight. It does help control oiliness for those with oily skin. Priced just over 100k, it's worth trying. However, if the price were much higher, I wouldn't highly recommend everyone to try it.
