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Currently, Vietnam boasts around 200 international fashion brands, capturing over 60% of the market across various segments from luxury to mid-range and budget. The remaining 40% belongs to domestic brands, among which M2 fashion brand holds a smaller share. Nonetheless, with two decades of relentless dedication, M2 fashion brand is gradually asserting its position in Vietnam's fiercely competitive fashion market.
In this article, we will provide you with essential information as well as a list of M2 fashion emporiums nationwide.
1. Introduction to the M2 Fashion Brand
M2's predecessor was a small store at 55C Ly Thuong Kiet (Hanoi) with an area of about 20m2, opening in October 2001. Initially named simply following the market trend as a 'Store selling and introducing fashion products,' after two months of operation, Mr. Nguyen Hai Duong - Chairman of the Board of Directors, General Director of M2 Vietnam Joint Stock Company, found a unique direction and decided to rename the store to M2. He boldly transformed the store's image and product quality, focusing on a distinctive fashion item - surplus export goods.
Diverse and abundant products
By 2010, alongside outsourcing export activities and wholesale agency, M2 began to expand its store system both in scale and quality. No longer a small-sized store, M2 evolved into a business model with a fashion supermarket, covering about 1000 m2, located at 2B Pham Ngoc Thach (Hanoi) with a business orientation towards trendy, diverse, and not overly focused on a specific product line. This can be considered a remarkable step for the M2 fashion brand.
To this day, M2 has established a firm position in the domestic fashion industry, trusted and chosen by customers with 15 centers in Hanoi, 1 center in Vinh, 1 center in Thanh Hoa, and 1 center in Moscow (Russian Federation).
According to Mr. Duong, with nearly 200 domestic suppliers and hundreds of thousands of various products, quality always remains the top priority for M2. To enhance product quality, M2 regularly evaluates the capabilities of its suppliers, choosing to partner with those who offer abundant sources, clear origins, high-quality products, diverse designs, and competitive prices. Good quality, competitive prices, diverse products, comprehensive services, and staying up-to-date with fashion trends are the core values of M2 fashion.
Affirming the pioneering position
Building the M2 fashion brand as it stands today has been a long journey establishing core values with a clear business strategy. With a business direction focusing on offering diverse products in terms of variety and design without overly concentrating on a specific product line, M2 aims to provide products to meet the needs of diverse customers from children to adults; from professionals, workers, students to the middle class...
Furthermore, to optimize business efficiency, M2 continuously improves and enhances the service quality of its staff at the stores. In addition to rigorous recruitment, short-term training courses are regularly organized to equip employees with comprehensive knowledge and skills in providing the best advice and service to meet customer demands.
M2's future direction is to become one of the leading retail chains in the apparel industry in Vietnam. Amidst the influx of foreign fashion trends into Vietnam, M2 has asserted its position and will continue to strive further to align with the 'Vietnamese prioritize using Vietnamese goods' campaign, encouraging Vietnamese consumers to use domestic products in general and domestic apparel in particular.
2. Support policies of M2 fashion
Shopping Guide
Customers can shop directly at M2 fashion stores nationwide or place orders directly through the website following these steps:
Step 1: Search for the desired product (via search bar or product categories)
Step 2: Choose color, size, quantity of the desired product and check the product information in the shopping cart
Step 3: Enter buyer's information and select Payment Method (If there is a discount code from the promotion program, customers enter it in the Discount Code box and select Use)
Step 4: Choose payment method
Step 5: Place Order
Payment and Shipping
Payment
- Customers make payment before receiving the goods via bank transfer to the company's account.
- Shipping fees are paid by the customer, depending on the calculation method of the shipping companies.
Shipping
- Once the customer's transfer is confirmed, the shipment will be arranged for the customer.
- Delivery through courier services (Viettel post, giaohangtietkiem…)
Return and Exchange Policy
Conditions for Exchange
Customers can return the product if it has manufacturing defects. Applicable for both options: directly at the store or through courier service (customer bears the initial shipping fee to M2, while M2 covers the return shipping fee for the customer)
Policy for loyal customers
LOYAL CUSTOMER CARD
- Card issuance condition: Purchase invoice of 1,000,000 VND or more
- Card benefits:
- Card validity: The card is valid indefinitely unless there is a request for cancellation from the cardholder.
VIP CUSTOMER CARD
- Card issuance condition: Loyal customers with a total purchase value of 5,000,000 VND or more per year.
- Card benefits: In addition to the benefits of the Loyal Customer Card, the VIP card also offers the following privileges:
- Card validity: The card is valid indefinitely unless there is a request for cancellation from the cardholder.
3. Product Categories at M2 Fashion
MEN'S FASHION, BOYS
Shirts
Trousers
Undergarments
Sets
WOMEN'S FASHION, GIRLS
Tops
Pants
Skirts
Sets
COUPLE SHIRTS, FAMILY SHIRTS
4. Contact Information for M2 Fashion
M2 VIETNAM JOINT STOCK COMPANY
Address: House C, No. 3 Thanh Cong, Thanh Cong Ward, Ba Dinh District, Hanoi
Phone: 247 303 0779
Purchase hotline: 1800 61 58
Feedback and complaint hotline (08:00-22:00 all days of the week): 0969109928
Email: [email protected]
Website: https://m2.com.vn/
Facebook: https://www.facebook.com/M2thoitrang/
5. List of M2 Fashion Stores
- 55C Ly Thuong Kiet, Hanoi
- 21B Phan Dinh Phung, Hanoi
- 163 Thai Ha, Hanoi
- Level 2, Me Linh Plaza Ha Dong, Hanoi
- 22B Dien Bien Phu, Hanoi
- 187 Giang Vo, Hanoi
- Level 2 Savico Long Bien, Hanoi
- Viettel Post Cau Dien, Hanoi
- 60 Tran Thai Tong, Hanoi
- 10B Pham Ngoc Thach, Hanoi
- 2-4 Kim Dong, Hoang Mai, Hanoi
- 149 Tran Phu, Ha Dong, Hanoi
- No. 2 Nguyen Thi Minh Khai, Vinh
- HH2A Linh Dam, Hanoi
- 147 Nguyen Van Cu, Long Bien, Hanoi
- Level 2, L2-09A Vincom Plaza Ha Long, Ha Long City, Quang Ninh province
- 59 Bach Mai, Hanoi
- 162 Pham Van Dong, Hanoi
- Level 2, L02-08, Vincom Ocean park, Gia Lam, Hanoi
- Moscow, Russian Federation
Above is the complete list of M2 fashion system in Vietnam. The list is continuously updated based on information at: https://m2.com.vn/. For any feedback on the content of the article, please send us an email at: [email protected]. Our team of administrators sincerely appreciates your feedback!
Posted by: Nha Huong
Keywords: M2 - M2 Fashion Store System Nationwide 2022
