
Well-defined cheekbones are a coveted facial feature, which explains why many women opt for cheek implants to emphasize this area. High, sculpted cheekbones can enhance other facial attributes, much like muscles define the shape of a body part. While genetics play a role, makeup offers a fantastic solution for those who didn’t inherit prominent cheekbones.
Using makeup to highlight cheekbones is akin to designing a dramatic lighting effect. It involves distinguishing between areas to illuminate and those to shade. When executed properly, the results are striking. Applying a product darker than your skin tone creates shadows, adding depth and dimension. Dark shades absorb light, making areas appear recessed, similar to under-eye circles but in a flattering way. To begin, locating your cheekbone is essential, especially if it’s not naturally prominent.
Expert Tips for Locating and Accentuating Cheekbones

To find your cheekbone, position a powder brush horizontally between your ear and chin, then glide it upward until you feel the bone. Alternatively, smile to locate the apple of your cheek—the rounded, pillow-like area often recommended for blush application. Once identified, the bone is nearby. After applying foundation, use a matte bronzing powder to create a shadow line beneath the cheekbone with a foundation brush. Blend it downward and outward using a blush brush for a natural shadow effect. Extend the bronzing powder toward the temples and hairline to further define your cheekbones. Finally, apply a highlighting powder (white or sheer) across the cheekbones with a blush brush.
To achieve a sculpted cheek look, finish by applying blush that complements your skin tone. Use a blush brush to apply the color where the highlight and shadow meet, as well as on the apples of your cheeks. Avoid placing the blush too close to your nose by leaving a two-finger-width gap. Highlighting works best for daytime makeup, while combining shading and highlighting is ideal for evening looks, as it may appear too dramatic in daylight.