Buzz
Đại dịch Covid-19 đang đặt ra nhiều thách thức cho doanh nghiệp và thay đổi cách tiêu dùng của người dân. Mặc dù gây ra nhiều khó khăn, nhưng đồng thời cũng mở ra cơ hội cho những ai biết tận dụng. Thông tin trong bài viết với chủ đề 'Mua sắm trong đại dịch Covid-19 - Xu hướng tiêu dùng hiện nay' sẽ giúp bạn hiểu rõ hơn và tìm hướng đi mới cho doanh nghiệp của bạn.
Chú trọng vào nhu cầu thiết yếu
Cuộc khảo sát cho thấy người tiêu dùng đang chuyển sự chú ý của mình vào những mặt hàng thiết yếu, giảm việc mua sắm hàng xa xỉ và đắt đỏ. Điều này dễ hiểu bởi vì lúc này, thực phẩm và hàng hóa cần thiết trở nên quan trọng hơn bao giờ hết.
Thay vì tập trung vào giá cả và khuyến mãi, người tiêu dùng bây giờ quan tâm đến chất lượng và thương hiệu. Lý do là họ đặt sức khỏe lên hàng đầu, và thu nhập trung bình tăng lên trong những năm gần đây.
Thời gian giãn cách xã hội giúp họ có thêm thời gian bên gia đình và thực hành nấu nướng. Mạng xã hội cung cấp nhiều hơn về công thức nấu ăn và dinh dưỡng, làm cho nhu cầu mua sắm hàng thiết yếu tăng lên.
Do the stress of the pandemic, consumers tend to stockpile essential goods more. For example, sales of instant noodles and boxed milk have increased by 112% and 12% respectively compared to the same period in Ho Chi Minh City. Spending on entertainment and travel services decreased from 4% to 0.4%, and consumer electronics decreased significantly, from 10% to 0.2%,... The reason is that social distancing measures have led to the closure of entertainment venues such as karaoke bars, pubs, and cafes,... People also limit going out to crowded places like these.
Allocating spending more frugally
Many households tend to allocate a larger proportion of their income to essential goods, and cut back on spending on other sectors to mitigate financial risks. These families allocate their spending more reasonably, save more, and consider more when consuming, limiting purchases of unnecessary items. Currently, there is a trend of using more processed and fresh foods, canned goods, hand sanitizers, face masks,...
E-commerce on the rise
Social distancing changes people's consumption habits, shifting from traditional forms to modern forms such as online shopping. E-commerce platforms like Shopee, Lazada, Sendo,... are gradually gaining market share, attracting large traffic and purchases. Experts believe this is not a temporary trend but a potential for the current and future market economy to develop.
The experience on e-commerce platforms is extremely interesting, convenient, and fast. With just one click, people can easily access and search for products, make payments, and track order status. Eye-catching, attractive promotional programs and advertisements increasingly attract consumers. Consumers can freely choose suitable products and meet their needs and desires due to the variety of goods, brands large and small.
Ưu tiên tiêu dùng xanh
According to statistics, the percentage of consumers who believe they will stop buying products, services that negatively impact the environment is 57%, about 23% prioritize buying food from seeds, 20% are willing to spend money on products beneficial for both health and the environment, such as environmentally friendly toothbrushes, immune-boosting milk,... In addition, 80% of consumers are concerned about the long-term effects of artificial ingredients on the environment. 79% of consumers are willing to pay extra for products that do not contain unwanted ingredients.
People tend to care about environmental health and products sourced from safe, natural origins, without preservatives, chemicals. For example, in the cosmetics industry, many Vietnamese brands with natural, eco-friendly products are gaining popularity. Businesses investing and operating in this field also receive support from the government and easily gain affection from the people. Green consumption is seen as a way to 'save the earth' from disasters and serious environmental pollution today. Green consumption campaigns in localities are also warmly responded to, attracting a large number of participants. Businesses should keep up with the current green living trend to promote their brands and improve business efficiency by promoting trust in social responsibility and environmental protection, aiming for sustainable development and continuous improvement.
Businesses today need a broader view and better understanding of customer psychology to adapt in the era of complex pandemics, stabilize and develop business operations through this difficult time, while applying technology to sales and customer connections. The article on the topic Shopping in the Covid-19 era – What are the current consumption trends? Hopefully will bring you the most useful, updated, and fresh information.
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