Buzz
According to the report, digital recruitment is becoming a new trend as the growth rate of this service has increased 19 times in just the past 5 years.
The internet and social networks are currently where a large number of potential candidates in Vietnam are concentrated. To access this abundant source of candidates, recruiters need to quickly grasp and apply digital tools to their campaigns. This is why Mytour has released the 'Digital Recruitment Trends 2018' report.
According to this report, the demand for using digital tools for recruitment has been continuously increasing over the past 5 years. Therefore, Digital Recruitment campaigns have been launched and are growing stronger and gaining advantages over traditional recruitment methods thanks to the use of multi-channel communication. In Mytour alone, the growth rate of digital recruitment services has increased 19 times from 2014 to now.
Multi-channel recruitment will be an inevitable trend due to its outstanding advantages
Multi-channel digital recruitment campaigns can be simply understood as combining multiple digital channels in the same recruitment campaign. These campaigns mostly deliver better results than single-channel campaigns. Specifically, in addition to providing abundant candidate profiles for recruiters, multi-channel recruitment also helps businesses effectively promote their recruitment brand.
The multi-channel approach plays a significant role in the success of this strategy, mainly due to the large traffic to the online job portal and the massive job seeker database. To provide a more specific example of these two roles, the report has provided details:
- Regarding traffic to the online job portal: using the largest online job portal in Vietnam - Mytour can help increase the number of received job applications by nearly 5 times compared to not using it.
- Regarding the job seeker database: utilizing a database of about 3.6 million experienced candidates from Mytour can completely contribute to the rapid success of a digital recruitment campaign, contributing more than 70% of the job applications.
Multi-channel Digital Recruitment is helping to 'untangle' for all recruiters
According to statistics from Mytour, most Vietnamese recruiters currently face two main issues when using digital marketing tools that need to be addressed: Firstly, they want to find job applications that meet both quality and quantity requirements; Secondly, in addition to recruitment, they need to promote their recruitment brand more widely. Through these two issues, Mytour has summarized 4 specific successful cases thanks to the utilization of these digital platforms, including:
- Recruiting for difficult positions;
- Recruiting large numbers;
- Enhancing recruitment brand;
- Recruiting for newly established businesses.
The report also shows that in addition to specific successful numbers, it also analyzes the advantages of digital tools for recruiters to have the most detailed view of each recruitment case.
In addition, the report also provides content to give recruiters a comprehensive overview of the current online recruitment situation in Vietnam, such as:
- Online behavior of job seekers in the digital age
- Digital Recruitment Trends in Vietnam
- Typical successful cases of Digital Recruitment
To download this useful report, please click here.
