Sample Speaking Part 2, 3: Recollect a memorable advertisement

2. Structure for Part 2

Below are the sample ideas and the one-minute take-note approach for Mytouraration before speaking on the topic of recalling a well-remembered advertisement. Refer to these for effective home study at Mytourpies.

2.1. Sample ideas (Vietnamese)

2.2. One-minute take-note (English)

3. Sample Speaking Part 2: Recall a memorable advertisement

Listen to the Podcast of IELTS Speaking Part 2 - Describe an advertisement you remember well:

I remember seeing an advertisement some time ago which left a strong impression on me. I believe it was at a friend's place when I first encountered it. I was flicking through different channels on his TV when I stumbled upon the promotional video for a washing machine. It was a rather prestigious-sounding brand, possibly Chinese? I couldn't be certain as my entire focus was on the events unfolding in the video clip.

In the ad, a woman demonstrated putting various items into the washing machine. After the machine cleaned these items, she removed them and presented them on the screen. It was evident that each item became significantly cleaner and shinier after the wash. However, what made the ad remarkable was the increasingly imaginative nature of the items.

Initially, the woman washed ordinary clothes, but then she placed a crow into the machine, and to everyone's surprise, the jet-black crow emerged as a pristine white dove! Eventually, the final item was an extremely filthy motorcycle that transformed into a sparkling clean vehicle, hardly distinguishable from a new one.

I was captivated by the advertisement as I had never seen such creativity before. Reflecting on it now, I am certain that the sales of this washing machine soared thanks to this ad. 

Note: This IELTS Speaking Part 2 sample can also be used for other topics such as: Describe an impressive advertisement you remember well; Describe an advertisement you like; Describe an advertisement that you have seen recently; Describe an advert you saw recently,....

Some scoring vocabulary used in the IELTS Speaking Part 2 sample - Describe an advertisement you remember well:

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    • Memorable (adj.): đáng nhớ
    • Browse (v.): xem lướt qua
    • Promotional video (n.): video quảng cáo
    • Whimsical (adj.): kỳ ảo
    • Ordinary (adj.): thông thường
    • Crow (n.): con quạ
    • Dove (n.): con chim bồ câu
    • Muddy (adj.): đầy bùn bẩn
    • Squeaky clean (adj.): sạch bóng
    • Indistinguishable (adj.): không phân biệt được
    • Bedazzled (adj.): ấn tượng mạnh
    • Skyrocket (v.): tăng vọt

IELTS Speaking Part 2 + 3 topic “Describe a businessman you admire”

II. IELTS Speaking Part 3 sample topic: Advertising

Listen to the Podcast of IELTS Speaking Part 3 - Advertising:
 

1. What attributes contribute to the effectiveness of an advertisement?

In my view, what makes an advertisement impressive is its ability to leave a lasting impression on viewers without resorting to shocking visuals or language. Advertisements promoting household cleaners often excel in this aspect because they demonstrate simplicity in product usage while effectively demonstrating their efficacy. 

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    • Impactful (adj.): ảnh hưởng lớn
    • Shocking (adj.): gây sốc
    • Imagery (n.): hình ảnh
    • Cleaning products (n.): sản phẩm tẩy rửa
    • Showcase (v.): trình diễn

2. What is the objective of advertising?

I used to believe that advertising aims to enhance product sales. Historically, hasn't it always functioned that way? However, I've noticed a recent trend where advertisements are not only intended to boost sales, but also to highlight social issues and community concerns. This notion struck me after viewing an ad that raises awareness about gender equality.

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    • Boost (v.): thúc đẩy
    • Highlight (v.): nêu bật
    • Social cause (n.): phong trào xã hội
    • Call attention to sth (v.): kêu gọi sự chú ý đến điều gì đó
    • Gender equality (n.): bình đẳng giới

3. How have advertisements evolved since your childhood?

One noticeable change for me is the inclusion of celebrities. In the past, few public figures appeared in ads, but now, celebrity endorsements are widely used by advertisers. Featuring well-known personalities, particularly those currently trending, helps capitalize on the latest viral trends.

Additionally, modern-day ad producers are more professional than before. This is evident in the creative designs and computer-generated imagery showcased in modern promotional videos. 

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    • Involvement (n.): sự tham gia
    • Celebrity/public figure (n.): người nổi tiếng
    • Celebrity endorsement (n.): sự chứng thực của người nổi tiếng
    • Liberally (adv.): rộng rãi
    • On the rise (adj.): đang lên
    • Capitalize on sth (v.): tận dụng cơ hội nào đó
    • Viral (adj.): lan truyền rộng rãi
    • Professional (adj.): chuyên nghiệp
    • Artistic design (n.): thiết kế nghệ thuật
    • Computer-generated imagery (n.): đồ hoạ máy tính
    • Contemporary (adj.): đương đại

III. Conclusion