The Top 5 Most Renowned PR Experts in Vietnam You Should Know

About: Nguyễn Đức Sơn is a highly skilled brand strategy expert with deep training in brand management, having studied marketing at the University of Sydney, Australia. He is also one of the most experienced brand consultants in Vietnam. Nguyễn Đức Sơn has directly advised over 50 brands, both domestic and international, including VietJetAir, Thaco, Mai Linh Taxi, Miss Sài Gòn, Dung Quất Beer, Pico, Effoc Coffee, Hello Center, Skyfarm, and many more well-known brands. He is also the founder of Interloka Brand Agency.

Following his writings, you'll immerse yourself in captivating stories about daily life and football, all intertwined with branding. His unique style keeps readers hooked, eagerly awaiting his next post.

Current Positions: Brand Strategy Director at Richard Moore Associations, Co-founder and Lecturer at Sage Brand Communication Academy, Founder of Interloka Brand Consulting, and President of Lato Brand Academy.

Facebook: https://www.facebook.com/ducson71?fref=ts
Website: http://nguyenducson.vn/

Ms. Hoàng Thị Mai Hương is one of the most influential women in the media industry, often referred to by the local press as the 'Queen' of the advertising world. She was also the first Vietnamese woman to lead a famous international advertising company in Vietnam. For this reason, she is a woman Mytour believes should be on your list of people to follow and learn from.

Introduction: Ms. Hoàng Thị Mai Hương is one of the few Vietnamese intellectuals who have been exposed to both Eastern and Western cultures. She graduated from the International University in Russia and earned a degree in Public Policy from Harvard University in the United States. Before becoming the Director of Saatchi & Saatchi, an international media company, she worked for the Ministry of Foreign Affairs and several American investment firms in Vietnam.

1995 marked the beginning of her efforts in the industry when she was entrusted with managing Saatchi & Saatchi International. After five years, Cordiant sold Saatchi & Saatchi to Publicis Groupe and Bates to WPP. In 1988, Saatchi & Saatchi expanded its joint venture to boost business, leading to the establishment of Venus, a media company that focused on PR services and event management, supporting Saatchi & Saatchi’s advertising activities. Under her leadership, Venus saw a 20% annual growth in revenue, while Saatchi & Saatchi grew by 15%. Her expertise helped the international media company win world-class creative awards, including a Cannes Lions Bronze for the Olay skincare campaign.

Current Position: CEO of Saatchi & Saatchi International. While she may not have as many awards or degrees as other experts, her 21 years of hard-earned experience in the competitive advertising industry makes her a figure we should all admire and learn from.

For more insights into her work and life, visit: http://www.brandsvietnam.com/540-Hoang-Thi-Mai-Huong-Tuong-ba-quyen-luc-trong-nganh-quang-cao. To contact her professionally, you can reach her at: [email protected].

Introduction: Mr. Nguyễn Thanh Sơn is one of the leading experts in the field of communications, often referred to as the 'media wizard' with a well-established reputation. Born in Hanoi, he graduated from the Moscow State Institute of International Relations with a Master's degree in International Journalism in 1994. He has been a recipient of prestigious scholarships such as the USIS Business Fellow (2002), Rockefeller Fellow (2005), and the Asia Leadership Fellow Program from the Japanese government.

In November 2001, Mr. Sơn founded T&A Communications and grew the company into a strong group with nearly 70 professional communication consultants. His primary role within the company involves developing comprehensive plans, coordinating research activities, developing strategies, and offering creative services to create communication strategies for both local and international clients.

Before establishing T&A, Mr. Sơn worked as a specialist at the Vietnam Chamber of Commerce and Industry (VCCI), and he regularly participated in Vietnam's trade promotion activities in Southeast Asia and the United States. He has also served as a strategic communication advisor for top Vietnamese brands such as Masan Group, Sovico Group, Tân Hiệp Phát, Vietnam Airlines, Vinamilk, VNG, as well as numerous international brands in various sectors including heavy industries (Boeing, GE, Tata), consumer goods (Diageo, Unilever, Nestle), and pharmaceuticals (GSK, Roche). Additionally, Mr. Sơn has taught at institutions like Hanoi National University, Yonsei University (South Korea), Kyoto University, and Sophia University (Japan).

Current Position: Mr. Sơn has founded and co-founded over 20 businesses, including SAGE – a brand & communication academy, GPA – a foreign language center, MVV Academy – a pioneer in blended learning, Blue Production – a film studio, Forinco – a network of cancer treatment clinics, Amigo Pharma – a pharmaceutical company, and Sunny Vales – a leading digital marketing firm in Vietnam. Furthermore, he advises and trains many Vietnamese companies on management, market entry strategies, marketing communications, and enhancing management capabilities.

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Introduction: Mr. Nguyễn Đình Thành is the Strategy Director at Sunshine Holding and co-founder of Elite PR School. He is an active writer on Facebook, sharing insights with students, and has garnered significant support from his peers in the PR and communication industry. Additionally, Mr. Thành maintains a personal website where he shares important PR lessons from around the world, as well as movie recommendations for PR professionals to gain academic knowledge.

Mr. Thành holds a Master's degree in Cultural Management from Paris Dauphine University in France. He has worked at prestigious organizations such as Nem New, the French Cultural Center in Hanoi L'espace, Sofitel Legend Metropole Hanoi, Sovico Holdings, Le Bros Public Relations Agency, and co-founded Elite PR School. He also served as a consultancy director at Sunshine Holding and CSCI Indochina Group.

Mr. Thành has taught courses on topics such as Intercultural Communication, Personal Branding, Internal Communications, Corporate Culture, Media Relations, Event Planning, and Crisis Management. He has organized numerous cultural events, concerts, exhibitions, book launches, and has been a speaker at many media programs in Hanoi and Ho Chi Minh City.

Current Position: PR and Communications Director at Le Bros, and a lecturer at Elite PR School.

With his extensive experience in the PR field, Mr. Thành is a key figure you should follow to gain valuable insights for your own career and studies. You can follow Mr. Nguyễn Đình Thành through the links below:

Facebook: https://www.facebook.com/ThanhMetropole?fref=ts
Website: http://nguyendinhthanh.com/

Another influential mentor to pay attention to is Mr. Lê Quốc Vinh, known for his compelling analysis of media phenomena and social media trends shared on his Facebook page, which you'll find incredibly engaging.

Introduction: Mr. Lê Quốc Vinh graduated from Hanoi University in 1990 and chose a career in journalism. Over the years, he has gained valuable experience in various roles including reporter, editor, and news editor. In 1996, he ventured into business with Hải Đăng Design Company in Ho Chi Minh City. In 1998, he took on the role of Managing Director at HQ Vision, an advertising and graphic design company in Hanoi. In 1999, he founded the magazine Đẹp, focused on fashion and high-end lifestyles for women. In 2012, Le Bros became part of Worldwide Partners Inc, a global network of independent advertising firms.

Current Role: Mr. Vinh is the Chairman and CEO of Le Invest Corporation, overseeing three subsidiary companies: Le Media, Le Bros, and Vietnam CEO Corporation. All three are recognized as leading companies in Vietnam in publishing, media, marketing, public relations, and event management.

Additionally, he co-founded and is a lecturer at Elite PR School, where his students admire his engaging lessons, which often feel like detective stories, particularly his methods for handling PR crises both locally and internationally.

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Website: http://lequocvinh.com/