Top 10 Most Trusted Online Shopping Platforms in Vietnam Today

In September 2012, the e-commerce platform Sendo.vn, part of the FPT Group, was officially launched to the public with the aim of contributing to national growth through the development of e-commerce. By May 2014, it expanded into a C2C (Consumer to Consumer) marketplace under the newly established Sen Đỏ Technology Corporation.

On Sendo.vn, businesses can access a variety of advertising services to quickly bring their products to consumers. Additionally, businesses are provided with tools to boost their sales efficiency. All transactions between buyers and sellers on Sendo.vn are fully protected when they:

• Comply with the platform’s regulations.
• Use Sendo.vn’s payment and shipping services.

Sendo.vn promises to be a strong link between buyers and sellers across Vietnam, bringing them closer together and providing numerous benefits and conveniences during transactions on the platform.

Shop here: Sendo.vn/

FPT Digital Retail Corporation aims to become the leading retailer of digital telecommunication products across Vietnam by expanding its nationwide store network. With its growing scale, FPT Shop is committed to providing all customer segments with an exceptional shopping experience through high-quality, genuine digital products, competitive prices, and customer-friendly service backed by the company's strong reputation. Founded in 2012, FPT Retail is a member of FPT Group, managing two retail chains—FPT Shop and F.Studio By FPT—with a total of 500 stores nationwide (as of April 2018), as well as an online sales platform at fptshop.com.vn.

Throughout its years of operation, FPT Retail has remained dedicated to its “customer-first” policy, focusing on delivering excellent service across all business areas, whether new or established. This approach has become the foundation of sustainable growth and a core part of the company’s commitment to building a customer-friendly and trustworthy brand image. FPT Shop continues to focus on customer satisfaction, employing a professional, enthusiastic, and dedicated team of staff. Furthermore, the company is continually investing in the development of its online shopping platform to ensure customers can easily find and shop at FPT Shop.

FPT Retail’s dedication and continuous investment have been recognized by customers, evidenced by the steady increase in foot traffic and sales over the years. After six years, FPT Retail has earned the trust of its customers, ranking as the number one retailer in Vietnam for laptops (since 2015), the second largest for smartphones, and the top official Apple retailer with the highest-tier store standards, placing in the top four retailers nationwide.

Shop here: fptshop.com.vn/

Mobile World Co. Ltd (Thế Giới Di Động) was founded in March 2004 by five co-founders: Trần Lê Quân, Nguyễn Đức Tài, Đinh Anh Huân, Điêu Chính Hải Triều, and Trần Huy Thanh Tùng. The company’s primary focus is on the sale, repair, and servicing of mobile phones, digital devices, and related e-commerce activities. Drawing on their experience in the mobile phone market since the early 1990s, and an in-depth understanding of Vietnamese consumer buying habits, thegioididong.com developed a groundbreaking business model never seen before in Vietnam. The company has created a unique sales approach, supported by a professional team and the website www.thegioididong.com, which serves as both a mobile phone guide and a leading e-commerce platform in Vietnam.

Today, thegioididong.com sells an average of 300,000 mobile phones per month, accounting for around 15% of Vietnam’s official mobile phone market share. The company also sells over 10,000 laptops per month, becoming the largest laptop retailer in the country. Online sales and home delivery services were launched in 2007, and the number of customers purchasing laptops through the website www.thegioididong.com and the hotline 1900.561.292 has significantly increased, with around 5,000-6,000 orders per month. This online sales channel is particularly valuable for customers in remote areas, providing an easy way to purchase products they can’t see in person. The website is the largest e-commerce platform in Vietnam, attracting over 1.2 million daily visitors, offering detailed information about the prices, features, and specifications of more than 500 mobile phone models and 200 laptop models from all major brands in Vietnam. Thegioididong.com has received numerous awards from consumers and partners over the years.

Shop here: thegioididong.com/

Nguyễn Kim began as a small store specializing in electronics, electrical appliances, and refrigeration in District 1. With a strategic vision and relentless efforts, Nguyễn Kim has evolved into one of the leading retail brands in Vietnam. The strength behind Nguyễn Kim lies not only in high-quality, genuine products but also in its specialized teams, high responsibility, professional management, and skilled technical staff, all dedicated to providing excellent customer service at reasonable prices that meet a wide range of customer needs.

Nguyễn Kim is one of Vietnam's top e-commerce platforms for electronics, home appliances, and mobile phones, ranking just behind Điện Máy Xanh by Thegioididong. Established in 1992, Nguyễn Kim has earned multiple prestigious awards both nationally and internationally. The company joined e-commerce in 2007, but it wasn’t until 2011 that it became the powerhouse it is today. As a result, customers can trust Nguyễn Kim’s reputation and its commitment to excellent customer care.

Shop here: nguyenkim.com/

In its 10 years of establishment, VNP - Vietnam Vatgia Joint Stock Company has gradually asserted its leadership in e-commerce and online media. Today, VNP is a key strategic partner for top Japanese investors such as CyberAgent Ventures, Mitsui Financial Group, IDG Ventures from the United States, and CAI from Japan. VNP has not only laid the foundation for e-commerce but also made a significant mark in the industry. While building on its strengths, VNP is always innovating and learning to offer the best possible products for its customers.

On July 15, 2007, after a year of preparation, Vatgia.com launched and has since flourished, with a breakthrough of 20,000 merchants. Its annual sales have reached approximately 3,000 billion VND. Today, around 40% of internet users in Vietnam have experience with online shopping, turning it into a popular activity. Despite challenges in the retail sector, online shopping continues to grow, with many shops expanding into e-commerce as a new channel for success.

Shop here: vatgia.com/

Chotot.com is a classified ads platform that enables users to connect and complete transactions easily and securely within a convenient, transparent environment. You can post ads for free and quickly search for listings across various categories such as real estate, phones, motorcycles, pets, and more. On Chotot.com, you'll find a wide range of products, from everyday items to unique and diverse goods. Chotot.com – Whatever you want, it's here!

Owned by Norway’s Telenor Group (telenor.com), Chotot.com was launched in 2012 and has since become Vietnam's leading online classifieds platform, boasting over 10 million monthly users, 1.2 billion page views per month, and million successful transactions in 2019, as reported in surveys by sellers.

Shop here: chotot.com/

RongBay is a platform for browsing classified ads and selling goods at rongbay.com. This website makes it easy for users to search for ads and for sellers to track their online listings and interact quickly with interested buyers. Emphasizing the motto "Quick Ads, Easy Search", RongBay.com offers the fastest and most comprehensive classifieds service for both products and services.

With RongBay, you can:

• View and filter ads quickly and in more detail.
• Save and access ads easily.
• Chat with ad owners quickly and conveniently.
• Boost your ad views.
• Manage premium listings, gold subscriptions, and VIP ads.

Shop here: rongbay.com/

Launched in 2015, Shopee is an e-commerce platform designed to provide users with a simple, secure, and fast online shopping experience, supported by a robust payment and logistics system. Shopee is an online marketplace headquartered in Singapore, owned by SEA Group (formerly Garena), founded in 2009 by Forrest Li. Initially launched in Singapore, Shopee is now available in several countries including Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Originally a C2C (consumer-to-consumer) marketplace, Shopee Vietnam has since evolved into a hybrid model that includes B2C (business-to-consumer) transactions, charging sellers commissions and listing fees.

Unlike platforms like Lazada, where sellers must navigate complex procedures and prove the authenticity of their products, Shopee makes it incredibly easy to list and sell products by simply uploading images and adding descriptions. This ease of use has led to a massive influx of sellers on Shopee. However, a downside is the risk of counterfeit goods, as products are not vetted for quality before being listed.

If you're new to online shopping or lack experience, it's safer to shop on sites like Lazada or Tiki, which have stricter controls. But if you're confident in your ability to spot counterfeit products and are looking for great deals, Shopee could be the perfect option for you.

Shop here: shopee.vn/

Tiki (short for saving and searching) is one of the leading e-commerce platforms in Vietnam. After more than 8 years in the market, Tiki has grown tremendously and become a popular shopping destination nationwide. It's the place where you can easily find anything, from affordable books and exciting novels to a wide range of products, all with just a few clicks. Established in March 2010 as an online bookstore, Tiki has since evolved into a multi-category e-commerce site, offering hundreds of thousands of products across 10 major categories.

• Books
• Phones & Tablets
• Electronics & Accessories
• Home Appliances
• Home & Living
• Beauty & Health
• Office Supplies
• Toys & Gifts
• Fashion
• Baby & Mother

Tiki is an e-commerce site built to meet the growing demands of online shopping in today's digital age, offering reliable products with fast delivery and excellent customer service that ensures satisfaction, even for the most discerning buyers.

Shop here: tiki.vn/

Lazada Vietnam is an e-commerce marketplace offering a wide range of products in categories such as home furnishings, smartphones, tablets, fashion and accessories, beauty products, health care, toys, and sports equipment.

Lazada Vietnam is part of the Lazada Group, a multinational e-commerce conglomerate with branches in Indonesia, the Philippines, Singapore, Thailand, and Malaysia. The group is owned by Alibaba, the Chinese tech giant. Initially founded by Maximilian Bittner, a German entrepreneur, it was acquired by Alibaba in early 2015.

Following a marketplace model, Lazada acts as an intermediary in the online buying and selling process. By January 2016, Lazada Vietnam announced that it was working with 3,000 suppliers and offering over 500,000 different products. Additionally, Lazada provides its sellers with services such as simplified payment processes, shipping, and professional customer support. In 2013, Lazada opened its first warehouse in the Vinh Loc Industrial Park in Ho Chi Minh City. The following year, a distribution center was launched in the Southeast region to support the increasing customer base. By March 2016, Lazada Vietnam had 35 distribution centers and a dedicated logistics team, Lazada Express (LEX), to facilitate direct shipping for its sellers.

Shop here: Lazada.vn/