1. Up to Seconds
Founded in 2015, Up to Seconds began with a passion for fashion and a desire to empower women with confidence and elegance. The brand continuously strives to create practical, stylish pieces that incorporate the latest trends, celebrating the beauty of modern women. The name 'Up to Seconds' is not just about staying updated with trends in every moment but also a declaration of a youthful lifestyle, full of movement and energy.
Up to Seconds offers a broader range of colors and styles than many other shops. Their designs blend both Asian and European influences, with a variety of simple, straight cuts enhanced with feminine, delicate details.
The prices are higher, but the quality and craftsmanship are well worth it. Even if you're not perfectly shaped, wearing a dress or outfit from Up to Seconds will make you feel confident. It is a trusted destination for many celebrities and influencers.
CONTACT INFORMATION:
Address:
- 25 Thai Ha, Hanoi - 024 6655 3596
- 44 Thoi Dai, Times City, Hanoi - 024 6652 5869
- 172 Ngoc Lam, Long Bien, Hanoi - 024 6687 8326
Phone: 1900 636 855 & 0961 081 616 & 0965 264 188
Email: [email protected]
Fanpage: www.facebook.com/uptoseconds/


2. 22.Décembre
If you’re a part of the younger generation in Hanoi, you’re probably familiar with Heo Mi Nhon, one of the most popular ‘moms’ on social media, and the founder of the well-known fashion store chain 22.Décembre.
At 22.Décembre, you’ll enjoy a completely unique shopping experience. Each product is carefully selected according to distinct concepts that embody style. What’s more, their prices are very affordable, making it accessible for students and young shoppers.
The store frequently receives five-star reviews on its Facebook page, with customers praising the quality of both the products and services. The professional, quick, and enthusiastic staff at 22.Décembre are always ready to listen to customer feedback, offering helpful advice to help you find clothes that suit your body shape while maintaining elegance and fashion. Additionally, every item is produced in limited quantities, so you’d better act fast or risk missing out on your favorite piece to someone else.
CONTACT INFORMATION:
Address:
- Ngach 17, Ngo 4C, Dang Van Ngu, Hanoi
- 32 M Ly Nam De, Hoan Kiem, Hanoi
Phone: 0989 682 212
Fanpage: www.facebook.com/22.decembreshop/


3. 08 District
08 District is the go-to place for bold and unique fashion lovers, especially for those who love all-black outfits. From clothing and shoes to accessories, everything is designed with a distinct style, and black is the signature color of the store. As you step into the store, you’ll be surrounded by a sea of black, creating a signature atmosphere that is uniquely 08 District. A simple T-shirt might have cut-outs at the waist, chest, or shoulders, adorned with studs and zippers. A regular skirt may come with side slits or layered with sheer fabrics. Everything here is special and unforgettable.
The store offers a spacious and airy shopping environment with a wide selection of items, ensuring customers a pleasant and comfortable shopping experience. 08 District constantly updates its product range daily to meet the needs of its fashion-forward customers.
Wearing an outfit from this shop will make you feel incredibly stylish and cool. The prices here are reasonable, but the quality and designs are just as good as high-end designer items. However, if you're hesitant about embracing a different and edgy style, 08 District might not be for you.
CONTACT INFORMATION:
Address: 37A Ly Nam De, Hoan Kiem, Hanoi
Phone: 0817 078 989
Email: [email protected]
Fanpage: www.facebook.com/08district/
Opening Hours: 09:00 - 22:00


4. ET.TEE Store
If you are familiar with Vlogger Huyme, you probably know about the love story of Trang Lou and her boyfriend, which seems straight out of a romance novel. And ET.TEE Store is the shop owned by Trang Lou. The items here aren’t as bold or eccentric as 08 District, but they strike the perfect balance of personality, making them ideal for teens.
At ET.TEE Store, you’ll find a unique shopping experience with carefully selected products that fit each concept. The prices are affordable and suit the budget of most students. The store’s quality and customer service have earned rave reviews. ET.TEE regularly updates their collection with outfits ranging from soft and youthful to lively, modern, and stylish, offering fresh suggestions every day for customers to choose from.
The staff at ET.TEE Store are friendly, efficient, and highly professional. They are always ready to listen to your needs, provide advice, and help you find the perfect outfit. Additionally, ET.TEE Store also offers beautiful and unique couple outfits, making it an appealing destination for those looking for trendy yet affordable clothing.
CONTACT INFORMATION:
Address: 43 Dang Van Ngu, Dong Da, Hanoi
Phone: 0962 000 739
Fanpage: www.facebook.com/etteestore/


5. LIIQ Rush - 43 Núi Trúc
LIIQ Rush - 43 Núi Trúc is part of the LIIQ Rush design fashion chain for women. The clothing here strikes a balance between femininity and edginess, making it very selective in terms of who it suits. The designs are tailored more for taller, slender, and fair-skinned individuals. The store offers unique and rare pieces that stand out. Prices are higher compared to regular shops due to the bespoke nature of the designs, but when worn, these garments enhance your silhouette and add an air of sophistication, elegance, and subtle sensuality.
LIIQ Rush focuses mainly on two classic colors, black and white, which makes it easy to pair with other items for both casual outings and work. Their designs always stay on top of fashion trends, offering a perfect balance of uniqueness and refinement for the wearer.
As a result, LIIQ Rush is a favorite among many celebrities and actors. The store has branches in both Hanoi and Ho Chi Minh City. Be sure to visit LIIQ Rush to find the perfect outfit that reflects your personal style and sophistication.
CONTACT INFORMATION:
Address: 43 Núi Trúc, Ba Dinh, Hanoi
Phone: 024 6260 0362 & 0936 028 068
Email: [email protected]
Website: http://liiqrush.com/
Fanpage: www.facebook.com/liiqrush/


6. Conky's House
Conky's House features a unique shop layout with two rooms: one dedicated to clothing and dresses, and the other to shoes, accessories, and more. The prices here are quite affordable, but that doesn't mean the quality is compromised. All products at Conky’s are sourced directly from Korea, Thailand, and Taiwan. The style is youthful, dynamic, and even a touch seductive.
What draws customers to Conky's House first are the stunning product photos; next is the reliable, high-quality fashion design. Whether you're into an energetic, vibrant style or prefer something soft and feminine, Conky's has something for you – whether it's bold, edgy fashion or classic, vintage simplicity.
Skirts, flowy dresses, stylish tops, and shirts are waiting for you. So why not head over to Conky's and grab your favorites? New arrivals are regularly updated and always available in-store, whether you’re buying in bulk or just for yourself. Conky’s House is ready to offer you the best fashion suggestions, so don’t wait any longer – come and experience the fresh, creative fashion ideas today!
CONTACT INFORMATION:
Address: 6 Yên Thế, Ba Dinh, Hanoi
Phone: 0835 986 688 & 0946 900 188
Fanpage: www.facebook.com/conkyworkshop/


7. 1st Store
At first glance, it's obvious that the fashion at 1st Store is not for those who love to play it safe. Their bold color choices and daring contrasts challenge conventional fashion rules, making you think, 'There truly are no limits in fashion.'
The store embodies a modern, trendy woman with a touch of romantic elegance, creating a captivating look that's impossible to ignore. From daring cuts and bold designs to delicate details like lace, pearls, and metallic accents, every piece exudes sophistication. Their fall/winter collection features on-trend elements such as multi-layered, asymmetrical cuts, plaid patterns, studded embellishments, and mesh, all set to take the youth fashion scene by storm in Vietnam.
What sets 1st Store apart is not just the beautiful, unique clothing but the exceptional service. Every visit to the store, whether you're shopping for clothes or accessories, is a delight thanks to the friendly, attentive staff. Whether you're petite or curvy, the outfits here are designed to flatter every body type, with sizes and fits that work for all. The prices are also quite reasonable considering the quality and design.
CONTACT INFORMATION:
Address: 1 Đoàn Trần Nghiệp, Hai Bà Trưng, Hanoi
Phone: 0936 036 883
Email: [email protected]
Fanpage: www.facebook.com/the1store/


8. Méo Shop
Since opening its first store in 2012, Méo Shop has become a trusted name among young shoppers, and after 10 years, it continues to grow with numerous locations that define the latest trends. The shop is a symbol of youthful energy, offering a wide variety of styles and designs to match the latest fashion movements.
Known for its fresh, vibrant, and youthful appeal, Méo's products are primarily aimed at young adults aged 18 and above, with a distinct focus on Korean-style fashion. Their collections are diverse, offering everything from casual t-shirts and jeans for an active look to delicate dresses for a more feminine charm. One of their most popular items are the jeans and t-shirts that have become the trademark of Méo Shop.
While prices may be slightly higher than other shops, the quality and uniqueness of the items are well worth it, making it a favorite among fashion-forward customers.
CONTACT INFORMATION:
Address:
- 106 Cầu Giấy, Hanoi - 024 6671 5252
- 248 Bà Triệu, Hanoi - 0896 561 148
- ...
- www.facebook.com/meostore.vn
Website: https://meostore.vn/
Fanpage: www.facebook.com/meostore.vn


9. Lyra Shop
Founded in 2012, Lyra has quickly earned a reputation for its feminine, sweet style, staying ahead of trends with a diverse selection. After more than 8 years in the fashion industry, Lyra has firmly established itself as a go-to brand for women. It has won the trust and affection of many, from students to office workers. The store’s wide variety of products, consistent quality, and professional service have made it a beloved shopping destination in convenient locations throughout the city.
One of Lyra’s strongest points is its affordable prices combined with stylish and quality pieces. Known for offering unique yet simple styles, Lyra is the perfect place to shop for casual yet chic looks, like creatively styled blouses that are perfect for school or work.
CONTACT INFORMATION:
Address:
- 229 Chùa Bộc, Hanoi
- 134A Cầu Giấy, Hanoi
- ...
- www.facebook.com/lyrashop10.5/
Phone: 0967 622 755
Fanpage: www.facebook.com/lyrashop105


10. MYAN
MYAN Store, founded in May 2012, is one of the first and most popular youth fashion brands in Hanoi. The shop specializes in high-quality Chinese fashion and unique designs. MYAN offers wholesale discounts and even provides custom tailoring services for fashion stores. They guarantee that all images on their fanpage are 100% real photos taken by the shop, ensuring that customers get exactly what they see. MYAN also accepts returns within 5 days if the product is defective or does not match the images.
You should definitely visit MYAN at least once. The shop regularly updates its collection with new and modern styles every 10-15 days, and the product photos closely match the actual items. MYAN's products are youthful, trendy, and full of energy. The shop also offers regular promotions through golden hours, golden days, game shows, and famous shopping centers in Hanoi. Don't miss out on visiting MYAN Store to find the perfect outfit for yourself.
CONTACT INFORMATION:
Address:
- 187 Cầu Giấy, Hanoi - 024 3839 8698
- 52 Khu BT 2, Bắc Linh Đàm, Hanoi - 024 3201 1679
- ...
- www.facebook.com/Myanfashion/
Email: [email protected]
Website: https://myanstore.vn/
Phone: 0369 788 779 & 0966 424 781
Fanpage: www.facebook.com/Myanfashion/

