1. Write for User Optimization in Search Engines
SEO stands for Search Engine Optimization, which means maximizing search engines to bring customers to you. Therefore, SEO content must focus on customers and their interests. However, before reaching consumers, SEO articles must pass through search engine scrutiny.
Your SEO article must adhere to standards regarding size, font, and content to ensure it is coherent and meets consumer search needs. Therefore, before focusing on content, attention to the format of each SEO article is crucial. A well-structured, engaging article will captivate readers and encourage further exploration.


2. Utilize Related Keywords and Synonymous Terms
Competition in SEO is not just about which keywords are hotter and more popular between two rivals. However, with a hot keyword, it's not just one, but hundreds of companies also using that keyword, leading to even fiercer competition and making it harder for your website to rank on top.
The solution to this problem is instead of using hot keywords, you can replace them with synonyms or related words to reduce the competition for your website. It's advisable to use clear keywords, not too generic but also not too complex because users tend to search for simpler keywords rather than long and complex ones.


3. Forget keyword density and focus on quality
The most crucial part of every SEO article is the keyword, so most marketers always emphasize and stuff their content with keywords rather than focusing on content quality. This seems outdated in today's SEO writing techniques. How would you feel if you read content you're interested in, but the important terms are diminished? Would you feel satisfied with your information search needs? Therefore, modern SEO articles must aim for quality over keywords.
To achieve this, you need to understand what people want and provide relevant content that addresses their concerns. Remember, users aren't searching for keywords; they're searching for answers to their questions. So, before writing an SEO article, put yourself in the user's shoes and provide the best solution for your SEO article. Keywords aren't the issue; the crucial thing is where to place them.


4. Optimize Long-Tail Keywords
Long-tail keywords provide a clearer description of user intent compared to primary keywords. They can include terms that express degree, nature, location, etc., related to the main keyword. Another understanding is that long-tail keywords are phrases with low search volume but specific and meaningful. These long-tail keyword phrases generate a significant portion of search traffic and website traffic.
A short keyword will have higher competition than a long one, so if you want to increase the chances of ranking higher for your website, you should focus on investing in long-tail keywords. Long-tail keywords work more effectively because most people visit your website due to these long-tail keywords, which often represent better quality leads. Therefore, maximize the use of long-tail keywords for your SEO articles.


5. Craft Detailed and In-Depth Content
As mentioned, writing SEO articles today is no longer about focusing solely on keywords but delving deep into content. Nowadays, users are more concerned about the quality of the article. To attract viewers, your SEO articles need to be engaging, unique, and informative.
In addition to providing relevant keywords, you need to tailor your content to meet search needs, which will improve your SEO ranking on search engines.


6. Utilize Content-Rich Headings and Descriptions
Most searchers, when browsing through articles, first pay attention to the headlines. So, find a way to make your headline unique and grab readers' attention right from the start. Next is the article description, which serves as a summary of your article, guiding readers on whether to continue reading your article or not.
Therefore, in addition to practical content, special attention must also be paid to the headlines and descriptions because they are the first steps in attracting searchers to your article.


7. Utilize Multimedia Images and Graphic Information
SEO articles illustrated with videos and images are undoubtedly more captivating and attractive to readers, thus increasing traffic to your SEO articles. Besides providing information about your products and services.
You should illustrate those products and services with images and videos to increase credibility and clarity, making it easier for searchers to access your products. Image SEO aims to improve content quality for users and increase website ranking on search engine results pages (SERP).


8. Add Keywords to Image Descriptions
When inserting images into your article, pay attention to some image description tags. These are not just for introductions but are ways to optimize your images. Adding keywords to image descriptions will increase the linking of your website and help it rank higher. Additionally, this will differentiate and make your SEO more attractive.
With this method, you can insert the main keyword more frequently in the article without causing discomfort to the reader. Besides the title, body, and conclusion, the image section is also where you can flexibly and delicately insert keywords.


9. Create Focal Points for Articles and Optimal Word Count
Typically, you should write an SEO article of about 400-550 words while still ensuring content relevance with keywords. If you happen to run out of ideas, don't force yourself to write things that even you wouldn't want to read. This will undermine the logic of the article.
If your ideas are abundant, don't write down everything you think. Instead, create an outline, focus on the most essential content to create focal points, and avoid writing excessively long, which can make readers feel exhausted.


10. Optimize Article Content
To optimize an SEO article, you first need to pay attention to its structure. This means your article should be clear, with proper paragraph divisions. The main keywords should appear at the beginning of each paragraph. In the body, the density of the main keywords should be higher, but be careful to insert them skillfully to avoid unnaturalness.
And most importantly, your article content needs to be honest, accurate, and user-oriented. In this way, your SEO article will surely attract more viewers quickly.

