1. MỘT
Elegant and minimalist is what you’ll immediately notice in the design of MỘT shoes, ranging from canvas to leather. But MỘT shoes offer more than just that. In its simplicity, there’s complexity—subtle yet detailed craftsmanship in the soles. All elements come together harmoniously, resulting in a timeless product, designed for everyone, for everyday use, and for all occasions. MỘT is a Vietnamese shoe brand focused on Vietnamese consumers. With great dedication and attention to detail, the sizes are designed to fit the typical Vietnamese foot shape, providing comfort and softness for your feet, allowing you to enjoy life effortlessly.
With MỘT shoes—less is more, much like the minimalist philosophy of “Less is more.” You can choose from breathable, soft canvas shoes or comfy leather shoes from the Đời – thường (no laces) or Đời – mới (with laces) collection. A pair of MỘT shoes will last for years, looking classy at work or stylish when you’re out. Genuine leather, real comfort, suitable for everyone and perfect for any occasion. If you prefer canvas shoes, MỘT’s 100% cotton shoes are soft, breathable, and feature a solid rubber sole for maximum support. Energetic and youthful, they will accompany you in every step of your active life. The top priority for MỘT shoes is quality materials and meticulous stitching to ensure durability and comfort for every wearer.
Website: motdoigiay.vn/shop/


2. RieNevan
RieNevan is a streetwear-inspired brand created in 2012, drawing strong influences from Vietnamese culture. The brand's foundation was built around the concept of 'protecting' the feet with every shoe it produces. The brand’s emblem, inspired by a lightning bolt, symbolizes balance, creativity, and exploration. With the spirit of the Vietnamese people, RieNevan continues to establish itself as a leading sneaker brand globally. The brand focuses on preserving and developing traditional cultural elements, integrating them into its products, all made in Vietnam.
RieNevan is committed to delivering high-quality shoes, with each pair reflecting Vietnamese values. The products are developed and manufactured in two factories located in Ho Chi Minh City and Dong Nai, Vietnam, equipped with modern machinery and skilled professionals. RieNevan’s mission is to provide the best foot protection while promoting Vietnam-made products to the global stage. As it evolves, RieNevan is steadily becoming a brand that represents the positive spirit and individuality of youth culture.
Website: rienevan.com


3. Dincox
Dincox is a reputable Vietnamese footwear brand, known for its excellent quality and frequent international exports. What sets Dincox apart is its affordability—starting at just 350,000 VND, you can own a pair of ‘Euro-standard shoes at unbeatable prices.’ Founded in 2016, this local brand specializes in sneakers and slip-ons.
With the motto “Euro-quality Shoes – Affordable Prices,” Dincox aims to convey the best image and quality with every pair of shoes. The company continuously strives to improve the quality of Vietnamese footwear while keeping prices reasonable. With over 30 years of experience in manufacturing and exporting, the factory team has produced over 2 million pairs of shoes annually for international markets, including demanding countries like the UK, the USA, and Australia. Dincox adheres to strict European manufacturing standards, from professional management to design, with a team of over 2,000 experienced workers. The brand proudly delivers durable, soft, and meticulously crafted shoes that meet international standards to Vietnamese consumers.
Website: dincox.com


4. Thượng Đình
The history of Thượng Đình shoes dates back to 1957 when the X30 factory was founded under the management of the Military Logistics Department of the Vietnam People’s Army, initially producing hard hats and rubber sandals for military use. Between 1973 and 1989, some of the X30 workshops split off to form new enterprises to meet the growing demands of the Vietnamese footwear industry. In August 1978, Thượng Đình Footwear Factory was established by merging the old Thượng Đình and Hanoi Footwear factories. The name ‘Giày Thượng Đình’ became official in 1993. Known for its simple design and durable rubber soles, Thượng Đình shoes have gained popularity across all age groups and were once considered the national brand, found in almost every Vietnamese home and sports field during their golden years.
Recently, Thượng Đình has made a comeback, reclaiming its former status after years of being out of the spotlight. With shoes priced below 200,000 VND, the brand is being widely embraced by the younger generation on platforms like TikTok, Instagram, and Facebook as part of a new trend. On e-commerce sites, Thượng Đình shoes are selling faster than ever, even ‘selling out’ in record time. The rapper HIEUTHUHAI played a major role in this resurgence by choosing to wear Thượng Đình shoes on popular shows like '2 Days 1 Night' and posting OOTD photos on Instagram. Priced affordably, these shoes have become a trendy and accessible item for fans.
Website: giaythuongdinh.com.vn


5. Biti's
Finding the right pair of shoes to protect your feet while easily matching with any outfit is a common challenge. Biti's, a brand closely associated with many generations of Vietnamese feet, offers a wide range of stylish and sporty shoes, catering to all ages and preferences. Whether you’re an office worker or a student, you can find a comfortable pair of Biti’s shoes to wear to school, work, or even while strolling around town with friends, all while staying fashionable.
Starting as a small factory in 1982 with just 20 workers, Biti's faced the challenges of the subsidized economy, but with strong determination and a commitment to improvement, it overcame these obstacles. At one point, the brand lost its position in the domestic market, but it made a remarkable comeback in 2016 with the Biti’s Hunter campaign, re-establishing its popularity among Vietnamese consumers. Over the course of more than three decades, Biti’s has continually evolved and innovated, building a versatile footwear brand with diverse designs. The company also developed modern strategies for production and export, leveraging a dynamic, energetic workforce capable of competing with international giants.
Website: bitis.com.vn


6. Ananas
Apart from global footwear giants like Nike and Adidas, local footwear brands have recently gained significant attention among the younger generation. Ananas is one such brand that has become widely popular, especially in the sneaker community.
Ananas, meaning 'pineapple' in English, is a well-known Vietnamese footwear brand that has been around since 2010. However, it has only gained widespread popularity in recent years. The brand's designs stand out for their creativity and freshness, allowing wearers to easily pair them with different outfits, creating diverse styles. Ananas has also collaborated with famous brands like Burberry, Keds, and Puma. All Ananas products are crafted in Vietnam, with the target audience being young people and sneaker enthusiasts. Every shoe is carefully made with a simple yet chic design.
Website: ananas.vn

