Temporarily setting aside the story of Toyota and the gamble on hydrogen fuel failure, they are racing against time to catch up with the trend of electric cars, a fierce competition among the world's leading automotive conglomerates. The first outcome is the recent introduction of electric car concepts organized by Chairman Akio Toyoda himself. From sedans, crossovers, SUVs, pickup trucks, hatchbacks, to electric supercar concepts, Toyota has it all. To dispel the image of a conglomerate that once tried to slow down the electrification of the automotive industry, they showcase not just 2 or 3, but a complete set of 16 concepts that Toyota is developing.
Japanese brand Toyota anticipates having 30 fully commercialized electric car models globally by 2030.
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At present, Toyota is in the phase of commercially producing a small electric crossover or SUV named bZ4X, as well as a higher-end version of this platform under the Lexus brand, called RZ 450 E. The bZ4X is set to go into production in the middle of next year, followed by the RZ 450 E.
Moreover, at Toyota's recent event, there was a sport coupe concept that looks quite impressive, bearing the Lexus badge. If this is the brand's most premium halo car, hopes are high that it will leave a lasting impression, something the LFA achieved 10 years ago. However, looking at this concept, the front resembles McLaren, the rear is similar to the Aston Martin Vantage, giving a sense of lacking its own personality, something Lexus is not short of:
As a replacement for the sporty IS sedan, Lexus introduces a 4-seater concept:
Similarly, Toyota also unveils another concept, bearing a resemblance to the GR010 that recently won the WEC championship. However, instead of using a hybrid engine, this concept relies solely on an electric motor:




Also based on the bZ platform, the bZ SDN sedan looks much more elegant compared to the bZX4 set to be launched at the end of next year:
In this event, Toyota envisions selling 3.5 million electric vehicles annually by 2030. Simultaneously, every segment of Lexus, including coupe, sedan, SUV, and crossover, will have a version equipped with a pure electric motor. By 2035, all Lexus vehicles entering the market will exclusively be electric cars. This figure is noteworthy because in 2020, global car sales reached 8.7 million units, with Daimler accounting for 2.84 million. Achieving 3.5 million units in the market implies that if global car sales in 2030 remain at the 2020 level, Toyota will capture a whopping 40 percent of the world market share.
According to New Atlas