
The upcoming Galaxy Z Fold 3 is poised to be the pioneer in utilizing under-display camera technology, marking a visible evolution in smartphone design.
But what exactly is an under-display camera? What conveniences does it offer users? And which tech giants will be embracing this technology in 2021? Let's delve into these questions with 24h tech news below!
Understanding Under-Display Cameras

An under-display camera (UDC), also known as Camera Under Display (CUD), is a revolutionary technology that conceals the camera beneath the screen, ensuring devices maintain a full display area without sacrificing space for photography purposes.
Under-Display Cameras: The Potential Trend for the 2021 Smartphone Market
By concealing the camera beneath the screen, smartphone manufacturers aim to solve the bezel-free puzzle, offering users an immersive, uninterrupted display experience without notches, punch holes, or distracting elements.

A survey conducted on VNEXPRESS on September 8th, 2020, posed the question: 'Are you anticipating smartphones with under-display cameras?' Results revealed a staggering 72% (502 out of 698) responded with 'Yes'.
Recognizing this demand, 24h technology predicts that manufacturers will focus on smartphones featuring under-display cameras in 2021.
Exploring New Technological Solutions
During the AI Day 2020 online event - Embracing Challenges, VinGroup introduced VCam Kristal, an AI photography technology for under-display cameras developed by VinAI Research, promising to eliminate blurriness, noise, glare, and color inaccuracies, producing sharp selfies with 4K resolution.
The technology aims to eradicate issues like blurriness, noise, glare, and color inaccuracies, ensuring crystal-clear selfies with 4K resolution.

Gizmochina recently conducted an interview with Michael Helander - CEO of OTI Lumionics, a company specializing in advanced materials for OLED displays.
During the interview, he shared his profound insights into the under-display camera solution.

Michael Helander stated: 'ConducTorr CPM is the savior for under-display cameras.'
He further elaborated: 'It's like a non-stick coating for metal, and what display manufacturers need to do now is simply integrate our material into areas where they don't want any metal to form, and then proceed with their normal manufacturing process.'

Undoubtedly, integrating under-display cameras remains a significant challenge for manufacturers. 2021 could be the ripe period for smartphone giants to leverage existing technologies and further develop under-display cameras for their devices.
Which Major Players Will Produce Smartphones with Under-Display Cameras in the Future?
Below are some leaked information regarding smartphone manufacturers planning to implement under-display cameras, compiled from various tech sources that 24h wants to share with its readers.
According to Ice Universe, Apple is actively researching to equip iPhones with under-display cameras. These speculations align perfectly with last year's patent filings for iPhone designs without the 'notch.'

Xiaomi has dedicated considerable time and effort to develop under-display selfie camera technology. However, as of now, the company has yet to release any commercial products featuring the aforementioned unique technology.

However, a leaked video featuring a prototype smartphone with Xiaomi's under-display camera unexpectedly surfaced online. These could possibly be among the first prototypes of the Mi 10 Ultra.
As mentioned earlier, Samsung's Galaxy Z Fold 3 is rumored to feature an under-display camera. Unlike the previous ZTE Axon model, Samsung's approach appears quite different. Instead of a square cutout, Samsung opts for a circular punch-hole design. In the render video of the Galaxy Z Fold 3 by Enoylity Technology shown below, the author provides clearer images of this phone.
If this technology becomes reality, it will mark a new milestone for Samsung in the journey towards producing phones with flawless screens.
Conclusion
The dream of creating a seamless, notch-free display is closer than ever with under-display camera technology. Nonetheless, this is still an entirely new technology, and manufacturers will need considerable time to perfect it.
What do you think about the Galaxy Z Fold 3 with its under-display camera? Leave your comments below and let's discuss together!
The Samsung Galaxy Z Fold3 and Galaxy Z Flip3 launch event will take place at 9 PM on August 11, 2021, Vietnam time. Stay updated on the event information by clicking the button below.
SAMSUNG GALAXY Z FOLD3 AND Z FLIP3 2021 LAUNCH
See more:
- What colors does the Galaxy Z Fold 3 have? Here are all possible colors
- Xiaomi surpasses Samsung, becoming the world's number one smartphone manufacturer