
Recently, Panasonic has brought a fresh breeze to the traditional refrigerator market with soft freeze technology, allowing food to reach the soft freeze state in just 2 hours, four times faster than usual. Let's delve deeper into this soft freeze technology.
1. Understanding the true essence of soft freeze technology, the new standard in modern refrigerators.
Recently, Panasonic has brought a fresh breeze to the traditional refrigerator market with soft freeze technology, allowing food to reach the soft freeze state in just 2 hours, four times faster than usual. Let's delve deeper into this soft freeze technology.
What is Soft Freeze?
Raw foods like pork, chicken, beef... are mainly purchased from the market. When brought home, these foods have often been exposed to outdoor air all day or half a day, bacteria and oxidation have begun to penetrate the cells. After being stored in the refrigerator's cool compartment overnight, the meat will show signs of spoilage and begin to smell. Some refrigerators with -1°C compartments can keep meat longer, but even after two to three days, the meat will show signs of water leakage and dull color, affecting the flavor and food safety of the whole family.

The cooling temperature of -1°C and soft freeze temperature of -3°C have different impacts on food quality.
The cause of this situation is due to bacteria continuing to attack food even after being stored in the refrigerator. However, this is no longer a concern for households as Panasonic has conducted research on various temperature levels and found the optimal soft freeze temperature for food to be -3 degrees Celsius to minimize bacterial intrusion and growth.
At the ideal temperature of -3 degrees Celsius, food is covered by a thin layer of ice, acting as a protective 'armor' to shield food from oxidation and bacteria, something that higher temperatures like -1 or 0 degrees Celsius cannot achieve. As a result, meat retains its red color, odorless, and does not leak water for up to 7 days of storage. Internal tests by the company confirm the superiority of soft freeze technology at -3 degrees Celsius over other temperature levels.
To ensure that the soft freeze temperature remains at -3 degrees Celsius, the company also installs a temperature sensor system specifically for the soft freeze compartment, along with a tighter designed compartment to maintain temperature stability.
Benefits of Soft Freeze
With a refrigerator equipped with 'standard' soft freeze technology, users will enjoy many benefits. For example, food retains its freshness for 7 consecutive days, especially foods like fish still retain their original nutrients. Additionally, due to the protection of cell structure, fruits and vegetables stored in the -3 degrees Celsius soft freeze compartment also stay fresh longer, more flavorful, and tastier.

Why -3 degrees Celsius is considered the 'standard' soft freeze temperature
Another undeniable benefit of soft freeze technology is time-saving in cooking, reducing preparation time for the whole family's meals. With busy lives, many families have the habit of storing food for the entire week. However, if stored in a regular freezer compartment, homemakers have to thaw before cooking, not to mention that this thawing also significantly reduces the nutritional value of the food. But with soft freeze technology, users can cook without thawing, making food easy to cut and prepare according to the cooking requirements.
99.99% Bacteria Elimination Soft Freeze - Exclusive from Panasonic
Japanese manufacturer Panasonic is extremely meticulous in capturing consumers' demand for clean living nowadays, so they have integrated BlueAg+ antibacterial technology into the soft freeze compartment, effectively eliminating 99.99% of bacteria and odors. Specifically, BlueAg+ with high-intensity blue light combined with silver Ag molecules creates OH radicals. When in contact with bacteria, these OH radicals will take away hydrogen from bacteria, thereby effectively killing bacteria.
If you're unsure how to differentiate Panasonic refrigerators equipped with rapid antibacterial soft freeze technology, the simplest way is to look for the PrimeFresh+ and BlueAg+ symbols on the outside of the refrigerator. When plugged in, there will be a blue light inside the refrigerator.
Refrigerators with super-fast antibacterial soft freeze compartments like this are a very worthy option for families considering 'upgrading' their refrigerators.
