What is Facebook Marketing? How to be effective?

Facebook Marketing offers various organic and paid tools for businesses to advertise their brands to the vast user base of Facebook.

What is Facebook Marketing? How to effectively advertise and sell on Facebook?

Explore the following Mytour article to discover what Facebook Marketing is all about and how to make it effective.

Facebook Ads (Facebook advertising)

I. What is Facebook Ads?

Facebook ads appear in 2 main positions on the Facebook page. Some ads are displayed directly in users' news feeds. These ads contain brand images, key features, one or two content phrases, and a link to the company's website.

The second type of advertisement appears on the right side of the news feed. These ads are simpler, including content titles, website addresses, short descriptions, and an image.

II. How to Maximize Facebook Advertising?

1. Create Different Ads for Mobile and Desktop Devices: Mobile users have different web browsing habits than desktop users. Understand what your customers, your target audience, want to see and design suitable ads accordingly.

2. Test Multiple Designs: By testing different designs to determine the best images, text templates, and goals to use these designs for different campaigns.

3. Target Customers Carefully: Target your audience on Facebook based on specific interests or demographics. Additionally, you can also target users based on specific behaviors. For example, Facebook allows targeting users based on factors such as purchase intent and their devices.

4. Audience Segmentation: Ensure for each different target audience group you plan to target, develop an ad specifically to meet their specific needs and preferences.

III. How to Determine a Successful Facebook Campaign?

To gauge the success of a Facebook campaign, here are some metrics you need to pay attention to:

1. Are users taking action after seeing your ads? How many clicks? How many visitors to your website? How many people liked or shared your content?

2. What are the costs, budgets for each campaign?

3. Your relevance score. This data gives you information on how Facebook displays your ads to relevant audiences. It indicates how expensive your ads are, the frequency of ad display, and their priority.

Facebook ads are a great way to attract Facebook users, improve brand reach, and encourage users to engage with your sales channel.

VI. How does Facebook algorithm change affect Facebook marketing?

In January 2018, Facebook announced a significant change in its algorithm. To test and limit the increase of irrelevant ads in users' Facebook feeds, the company evaluates ads based on the 'meaningful interaction' standard.

Essentially, Facebook ads must be optimized to foster conversations between brands and potential customers, evaluated through user feedback, comments, and Likes. Additionally, measures to increase fake engagement on Facebook may be penalized.

Building a Brand on Facebook

I. Does Facebook help build a brand?

Many businesses believe that social networks, especially Facebook, help them promote their brand to millions of users on this platform, but due to not creating appropriate campaigns, leading to undesirable results, they abandon Facebook.

The key issue lies in the fact that users don't come to Facebook to listen to your ads; what they care about is interacting with friends and searching for products, brands they love. Today's customers highly value brands, businesses that spend time understanding their personal preferences.

Facebook can help you build your brand, business by acting as a platform to attract followers, answer questions, and understand their needs.

II. How to Build a Facebook Community?

1. Invite users to follow you on Facebook. Advertise your page anytime, anywhere.

2. Encourage current followers to engage with your content. When users like or share your current content, that content will appear on their news feed, personal pages. This increases interaction and displays your content, thereby more people will know about your page.

3. Make an effort to interact with followers. By responding to users' comments, questions, this is also a way for users to see that you care about what they need.

III. Utilizing Facebook Community to Build Brand, Business

After building a Facebook community, you can leverage groups to establish your brand identity.

1. Organize contests, promotional programs for customers. This encourages user participation and expands the reach of your brand through shares by participants.

2. Offer exclusive discounts, special gifts for followers and those who share your page.

3. Provide valuable content, entertainment content to turn your Facebook page into a valuable resource hub.

Facebook Open Graph

IV. What is the Facebook Open Graph Protocol?

The Open Graph is a protocol that allows you to control how content appears on Facebook. It's a series of tag elements indicating how your items will be displayed. Without using this protocol, algorithms will determine how your shared content appears, potentially reducing user interaction.

V. Why Should You Use the Open Graph Protocol?

Facebook is a fantastic platform to build your brand. The platform allows you to build your reputation with customers by maximizing how your shared posts are displayed. Once you've built a strong Facebook page, you can build a community of followers. Additionally, high-quality posts are a way to increase user engagement with the content you share.

The Open Graph protocol is an important part of taking advantage of these opportunities. The protocol will maximize the content you've posted to encourage user interaction, sharing, engaging in conversations, inviting users to ask questions, etc.

VI. How to Use the Open Graph Protocol

1. Specify og:title. This is the tag for the title. The title should be around 60 - 90 characters, not longer than 100 characters. If the title exceeds 100 characters, it will be automatically truncated to only 88 characters. The code at this point will look like

2. Define og:url. This tag commands the standard URL for the page. The code will look like

3. Fill in og:type. Describe the type of content you're sharing. For example, you can share web-based content such as articles, entertainment content like books, movies, ... .

If you don't specify the content type, 'website' is defaulted. The code will look like

4. Write og:description. Control how links are described in users' data feeds. This option does not affect SEO, so keywords are unnecessary. The code will look like

5. Work with og:image. Without Open Graph tags, any image on your page can be chosen to represent the shared content, including advertising images.

Image size can go up to 5MB, resolution of 1200 pixels x 627 pixels is optimal. The code will look like The post above introduces you to Facebook Marketing. What is it? How effective? In addition, readers can also refer to some other articles already on Mytour to learn about Email Marketing. What is it? How effective?