Xiaomi Secures TOP 3 Position in Vietnam's Smartphone Market, Triumphs with Products Tailored to Customer Demands

In the early months of 2021, Xiaomi achieved notable success, demonstrating its position as the leading smartphone manufacturer with the largest market share in Vietnam.

The remarkable results are attributed to the launch of new smartphone models that precisely meet user preferences and excellent sales policies, accompanied by top-notch after-sales services for MiFans.

Join me in this article to review what Xiaomi has accomplished!

Xiaomi's Achievements in Q1/2021

In Vietnam, according to market research by GfK, we witnessed an impressive consumption of 3.5 million smartphones in the first quarter of 2021.

Xiaomi also disclosed its sales figures in the Vietnamese market for the first quarter (from January to March), capturing a substantial 10.77% share overall. This is the consolidated result of the two phone brands Xiaomi and POCO.

Not limited to the Vietnamese market, according to the latest report from Canalys, Xiaomi once again secures the third position in smartphone shipments for the second consecutive quarter.

The company shipped 49 million smartphones globally, claiming a 14% market share in the first quarter of 2021, reaffirming its third position globally following established and vibrant competitors in the market.

What recent initiatives has Xiaomi Vietnam taken?

Xiaomi's official products make a comeback with powerful, affordable, high-performance devices

In 2021, Xiaomi marked its presence in Vietnam with the launch of Mi 11 - a true flagship available officially in the market. It gained significant attention as the first device to feature the Snapdragon 888 chip, bringing advanced enhancements and being hailed by the community as Xiaomi's most comprehensive smartphone to date.

Following that, the Mi 11 Lite Series, recently introduced, focuses on the young consumer segment, emphasizing slim and stylish smartphones with a strong focus on camera quality.

Talking about Xiaomi without mentioning the leading Redmi series in sales would be a significant omission.

The best-selling smartphones in Q1/2021 at TGDĐ include Redmi 9T, and by the end of April, this device continues to dominate the charts along with its newly introduced sibling, the Redmi Note 10.

In the upcoming period, we can expect the arrival of Redmi Note 10S and, notably, the Note 10 5G, rumored to be the most affordable 5G device in Vietnam, priced at around 5 million VND.

That's about the renowned Xiaomi brand; now, what role does POCO play?

Is the increase in the market share of genuine products partly because users are less inclined to buy parallel imports?

The younger sibling POCO seems to maintain a relatively low profile, primarily distributed through e-commerce channels to optimize pricing.

I still remember last month when POCO announced the release of POCO X3 Pro and POCO F3 with powerful configurations that stirred up discussions on tech forums.

Now the dilemma arises: should one opt for official purchases or parallel imports, especially considering that the POCO F3 is essentially the international version of the Redmi K40.

Browsing through posts on Xiaomi Vietnam groups, many comments suggest that with the affordable official prices of POCO, there's no need to bother with parallel imports.

Another highly convincing reason is the official distribution, clear origin, and an extended warranty policy of up to 18 months, with some models enjoying preferential terms of up to 2 years, along with coverage for accidental damage.

According to data released by Lazada, Xiaomi is recognized as the number 1 smart mobile brand on Lazada Vietnam and across the Southeast Asian region. POCO, its subsidiary, plays a significant role in this achievement.

This is how our users benefit

A few years ago, I used to be someone who loved buying Xiaomi products through parallel imports. This was because the brand had limited models officially available in Vietnam, with my preferred smartphones only distributed in specific markets.

However, Xiaomi now boasts a product range that can be considered comprehensive, covering all price ranges from budget-friendly options to flagship devices like Mi 11.

Firstly, this is advantageous for us users as we now have more choices. Secondly, the after-sales service is significantly better than that of parallel imports.

Only when the official products are strong, Xiaomi accurately evaluates the potential of the Vietnam market. This enables them to bring in more hot models and launch even more enticing promotional campaigns.

Take, for instance, the recent MiFan Festival, which provided users with the opportunity to experience and purchase products within the brand's ecosystem at extremely attractive prices.

What are your impressions of Xiaomi's recent products? Do they effectively meet your needs?

Check out more:

• Indulge in Xiaomi's tech combo of 'delicious - nutritious - affordable,' accessible to everyone
• Explore the entire range of Xiaomi products at TGDĐ, how to make the right purchase?